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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

45/100

Site name appears as

Page titleweiter
og:site_nameKleinanzeigen
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://static.kleinanzeigen.de/static/img/common/logo/logo-kleinanzeigen-og-vertical.png
Info::
og:title is long (87 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 87 chars Expected: 25–60 chars
Info::
og:description is long (211 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 211 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://static.kleinanzeigen.de/static/img/common/logo/logo-kleinanzeigen-og-vertical.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 87 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 211 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

kleinanzeigen.de

Kleinanzeigen – früher eBay Kleinanzeigen. Anzeigen gratis inserieren mit Kleinanzeigen

Kostenlose Anzeigen aufgeben mit Kleinanzeigen. Gebraucht oder Neu, Privat oder Gewerbe - Jetzt gratis inserieren auf Deutschlands meistbesuchtem Kleinanzeigen-Portal. eBay Kleinanzeigen ist jetzt Kleinanzeigen.

Preview quality · Twitter/X F · 40/100

Title will be truncated (90 chars / 70 max)

Description will be truncated (211 chars / 200 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Title will be truncated on Twitter/X (90 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (211 chars, max 200)

    → Tighten the description to ≤200 characters

KLEINANZEIGEN.DE

Kleinanzeigen – früher eBay Kleinanzeigen. Anzeigen gratis inserieren mit Kleinanzeigen

Kostenlose Anzeigen aufgeben mit Kleinanzeigen. Gebraucht oder Neu, Privat oder Gewerbe - Jetzt gratis inserieren auf Deutschlands meistbesuchtem Kleinanzeigen-Portal. eBay Kleinanzeigen ist jetzt Kleinanzeigen.

Preview quality · Facebook B · 75/100

Title will be truncated (90 chars / 60 max)

Description will be truncated (211 chars / 155 max)

  • og:title — Kleinanzeigen – früher eBay Kleinanzeigen. Anzeigen gratis inserieren mit Kleinanzeigen
  • og:description — Kostenlose Anzeigen aufgeben mit Kleinanzeigen. Gebraucht oder Neu, Privat oder Gewerbe - Jetzt gratis inserieren auf...
  • og:image — https://static.kleinanzeigen.de/static/img/common/logo/logo-kleinanzeigen-og-vertical.png
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Kleinanzeigen

  • Title will be truncated on Facebook (90 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (211 chars, max 155)

    → Tighten og:description to ≤155 characters

Kleinanzeigen – früher eBay Kleinanzeigen. Anzeigen gratis inserieren mit Kleinanzeigen

kleinanzeigen.de

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (211 chars / 150 max)

  • og:title — Kleinanzeigen – früher eBay Kleinanzeigen. Anzeigen gratis inserieren mit Kleinanzeigen
  • og:description — Kostenlose Anzeigen aufgeben mit Kleinanzeigen. Gebraucht oder Neu, Privat oder Gewerbe - Jetzt gratis inserieren auf...
  • og:image — https://static.kleinanzeigen.de/static/img/common/logo/logo-kleinanzeigen-og-vertical.png

  • Description will be truncated on LinkedIn (211 chars, max 150)

    → Tighten og:description to ≤150 characters

kleinanzeigen.de

Kleinanzeigen – früher eBay Kleinanzeigen. Anzeigen gratis inserieren mit Kleinanzeigen

Kostenlose Anzeigen aufgeben mit Kleinanzeigen. Gebraucht oder Neu, Privat oder Gewerbe - Jetzt gratis inserieren auf Deutschlands meistbesuchtem Kleinanzeigen-Portal. eBay Kleinanzeigen ist jetzt Kleinanzeigen.

Preview quality · Slack A+ · 100/100
  • og:title — Kleinanzeigen – früher eBay Kleinanzeigen. Anzeigen gratis inserieren mit Kleinanzeigen
  • og:description — Kostenlose Anzeigen aufgeben mit Kleinanzeigen. Gebraucht oder Neu, Privat oder Gewerbe - Jetzt gratis inserieren auf...
  • og:image — https://static.kleinanzeigen.de/static/img/common/logo/logo-kleinanzeigen-og-vertical.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 77/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
4 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Kleinanzeigen",
  "url": "https://www.kleinanzeigen.de"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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