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https://bookstime.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
100
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

72/100

Site name appears as

Page titleBooksTime: Bookkeeping for Small Businesses in the United States
og:site_nameBooksTime
twitter:site—
Organization.nameBooksTime

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

8/15

has name + url

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (64 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 64 chars Expected: 25–60 chars
URL: 64 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

bookstime.com

BooksTime: Bookkeeping for Small Businesses in the United States

Focus on running your business -- we'll take care of the bookkeeping. Get a dedicated, highly qualified bookkeeper. Top-rated service for small businesses.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

BOOKSTIME.COM

BooksTime: Bookkeeping for Small Businesses in the United States

Focus on running your business -- we'll take care of the bookkeeping. Get a dedicated, highly qualified bookkeeper. Top-rated service for small businesses.

Preview quality · Facebook A · 90/100

Title will be truncated (64 chars / 60 max)

  • og:title — BooksTime: Bookkeeping for Small Businesses in the United States
  • og:description — Focus on running your business -- we'll take care of the bookkeeping. Get a dedicated, highly qualified bookkeeper. T...
  • og:image — https://www.bookstime.com/wp-content/uploads/2019/09/logo.png
  • og:type — website
  • og:url — https://www.bookstime.com/
  • og:site_name — BooksTime

  • Title will be truncated on Facebook (64 chars, max 60)

    → Shorten og:title to ≤60 characters

  • og:image is too small for Facebook (383×75)

    → Upload an image at least 200×200 — recommended 1200×630 for large cards

BooksTime: Bookkeeping for Small Businesses in the United States

bookstime.com

Preview quality · LinkedIn A · 90/100

Description will be truncated (155 chars / 150 max)

  • og:title — BooksTime: Bookkeeping for Small Businesses in the United States
  • og:description — Focus on running your business -- we'll take care of the bookkeeping. Get a dedicated, highly qualified bookkeeper. T...
  • og:image — https://www.bookstime.com/wp-content/uploads/2019/09/logo.png

  • Description will be truncated on LinkedIn (155 chars, max 150)

    → Tighten og:description to ≤150 characters

  • og:image is too small for LinkedIn (383×75)

    → Upload an image at least 200×200

bookstime.com

BooksTime: Bookkeeping for Small Businesses in the United States

Focus on running your business -- we'll take care of the bookkeeping. Get a dedicated, highly qualified bookkeeper. Top-rated service for small businesses.

Preview quality · Slack A+ · 100/100
  • og:title — BooksTime: Bookkeeping for Small Businesses in the United States
  • og:description — Focus on running your business -- we'll take care of the bookkeeping. Get a dedicated, highly qualified bookkeeper. T...
  • og:image — https://www.bookstime.com/wp-content/uploads/2019/09/logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
7 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "BooksTime",
  "url": "https://www.bookstime.com/",
  "image": "https://www.bookstime.com/wp-content/themes/bookstime/img/logo_new.png",
  "sameAs": [
    "https://www.linkedin.com/company/bookstime",
    "https://www.facebook.com/BooksTimeInc/",
    "https://twitter.com/bookstimeinc",
    "https://en.wikipedia.org/wiki/BooksTime"
  ],
  "address": {
    "streetAddress": "51 Pleasant St. #740",
    "addressLocality": "Malden",
    "addressRegion": "MA",
    "postalCode": "02148",
    "addressCountry": "USA",
    "telephone": "+1 888-902-6657",
    "email": "learn.more@bookstime.com",
    "areaServed": {
      "@type": "GeoCircle",
      "geoMidpoint": {
        "@type": "GeoCoordinates",
        "latitude": 42.4317361,
        "longitude": -71.0621368
      },
      "geoRadius": 500
    }
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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