Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

28/100

Site name appears as

Page title	The World's Leading Education Provider
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No social share image — shared links render as bare URLs
og:image missing
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

pearson.com

Pearson | The World's Leading Education Provider

Discover all Pearson has to offer for every step of your learning journey.

Preview quality · Twitter/X F · 30/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — Pearson | The World's Leading Education Provider
twitter:description — Discover all Pearson has to offer for every step of your learning journey.
twitter:image — Add twitter:image — preview card without an image looks broken

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

PEARSON.COM

Pearson | The World's Leading Education Provider

Discover all Pearson has to offer for every step of your learning journey.

Preview quality · Facebook F · 35/100

og:title — Pearson | The World's Leading Education Provider
og:description — Discover all Pearson has to offer for every step of your learning journey.
og:image — Add og:image — preview card without an image looks broken
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://www.pearson.com/en.html
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Pearson | The World's Leading Education Provider

pearson.com

Preview quality · LinkedIn C · 65/100

og:title — Pearson | The World's Leading Education Provider
og:description — Discover all Pearson has to offer for every step of your learning journey.
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

pearson.com

Pearson | The World's Leading Education Provider

Discover all Pearson has to offer for every step of your learning journey.

Preview quality · Slack B · 80/100

og:title — Pearson | The World's Leading Education Provider
og:description — Discover all Pearson has to offer for every step of your learning journey.
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 52/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Links

124 links checked, 122 healthy, 2 broken

PASS

124 links checked, 122 healthy, 2 broken

122 of 124 links are healthy

Broken link: https://k244.pearson.com/script.js

Found in <script src>. Returns HTTP 405.

Got: HTTP 405

Broken link: https://bc-sbx1.pearson.com/script.js

Found in <script src>. Returns HTTP 405.

Got: HTTP 405

124 total 122 healthy 2 broken

Broken Links (2)

Status	URL	Found in	Error
405	https://k244.pearson.com/script.js	`<script>`	HTTP 405
405	https://bc-sbx1.pearson.com/script.js	`<script>`	HTTP 405

200 https://pearson.com/etc/clientlibs/one-dot-com/one-dot-com/m... <link>

200 https://pearson.com/etc/clientlibs/one-dot-com/one-dot-com/e... <link>

200 https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans:i... <link>

200 https://pearson.com/content/dam/global/shared/brand/evolutio... <link>

200 https://www.googletagmanager.com/gtm.js?id=GTM-5D4Z3ML&gtm=4... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-K8MHCWK5EH&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-MVH69VF <script>

200 https://www.pearson.com/assets/386f225e49167f794e266452faa1f... <script>

200 https://pearson.com/etc/clientlibs/platform/aem-core/librari... <script>

200 https://pearson.com/etc/clientlibs/platform/aem-core/form-va... <script>

200 https://pearson.com/etc.clientlibs/clientlibs/granite/lodash... <script>

200 https://pearson.com/etc.clientlibs/cq/personalization/client... <script>

200 https://pearson.com/etc.clientlibs/clientlibs/granite/backbo... <script>

200 https://pearson.com/etc/clientlibs/platform/aem-core/librari... <script>

200 https://pearson.com/etc/clientlibs/platform/aem-core/compone... <script>

200 https://pearson.com/etc/clientlibs/platform/aem-core/librari... <script>

200 https://pearson.com/etc/clientlibs/platform/aem-core/librari... <link>

200 https://pearson.com/etc/clientlibs/platform/aem-core/compone... <link>

200 https://pearson.com/etc/clientlibs/one-dot-com/one-dot-com/s... <link>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite

6 properties Valid

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Pearson",
  "url": "https://www.pearson.com",
  "potentialAction": {
    "@type": "SearchAction"
  },
  "about": {
    "@type": "Organization",
    "name": "Pearson",
    "url": "https://www.pearson.com",
    "sameAs": [
      "https://www.facebook.com/pearsonplc"
    ],
    "address": {
      "streetAddress": "80 Strand",
      "addressLocality": "London",
      "postalCode": "WC2R 0RL",
      "addressCountry": "United Kingdom",
      "@type": "PostalAddress"
    },
    "founder": {
      "name": "Samuel Pearson",
      "@type": "Person"
    }
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.