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https://wisconsin.gov

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
88
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
C
Content Depth
Action
658 words, Difficult
REVIEW
658 words, Difficult
Info::
Page has 658 words of content
Info::
Text-to-HTML ratio is 4%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 12)
658 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 12

Text-to-HTML Ratio

4% text 96% HTML

4 KB / 105 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A
Canonical URL
Minor issues
PASS
Minor issues
Info::
Canonical tag present
Got: https://www.wisconsin.gov:443/Pages/Home.aspx
Warning::
Canonical does not match final URL (https://www.wisconsin.gov/Pages/Home.aspx)
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://wisconsin.gov Canonical https://www.wisconsin.gov:443/Pages/Home.aspx Match Points to a different page Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Wisconsin.Gov Home
Info::
Title length (32 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Wisconsin.Gov\n\n\n Home"

32 characters Optimal ✓
Title: Wisconsin.Gov Home
H1: America's Dairyland
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Image SEO
18 images, 18 descriptive filenames
PASS
18 images, 18 descriptive filenames
Info::
All images have descriptive filenames
Info::
1 image(s) missing alt text — see Accessibility tab
18 descriptive
0 hash-based
0 generic
18 total
FilenameQualityAltIssues
spcommon.pngdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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