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https://avito.ru

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

41/100

Site name appears as

Page titleАвито: недвижимость, транспорт, работа, услуги, вещи
og:site_nameАвито
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://m.avito.ru/icons/touch-icon-512x512.png
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://m.avito.ru/icons/touch-icon-512x512.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

avito.ru

Авито: недвижимость, транспорт, работа, услуги, вещи

На Авито вы можете недорого купить или выгодно продать авто с пробегом или новую машину, квартиру и другую недвижимость, а также новую или б/у одежду, мебель

Preview quality · Twitter/X F · 40/100

Title will be truncated (94 chars / 70 max)

Description will be truncated (290 chars / 200 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Title will be truncated on Twitter/X (94 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (290 chars, max 200)

    → Tighten the description to ≤200 characters

AVITO.RU

Авито: недвижимость, транспорт, работа, услуги, вещи

На Авито вы можете недорого купить или выгодно продать авто с пробегом или новую машину, квартиру и другую недвижимость, а также новую или б/у одежду, мебель

Preview quality · Facebook A · 90/100

Title will be truncated (94 chars / 60 max)

Description will be truncated (290 chars / 155 max)

  • og:title — Авито: недвижимость, транспорт, работа, услуги, вещи
  • og:description — На Авито вы можете недорого купить или выгодно продать авто с пробегом или новую машину, квартиру и другую недвижимос...
  • og:image — https://m.avito.ru/icons/touch-icon-512x512.png
  • og:type — website
  • og:url — https://www.avito.ru/
  • og:site_name — Авито

  • Title will be truncated on Facebook (94 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (290 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (512×512)

    → Upload an image ≥1200×630 for the large preview card

Авито: недвижимость, транспорт, работа, услуги, вещи

avito.ru

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (290 chars / 150 max)

  • og:title — Авито: недвижимость, транспорт, работа, услуги, вещи
  • og:description — На Авито вы можете недорого купить или выгодно продать авто с пробегом или новую машину, квартиру и другую недвижимос...
  • og:image — https://m.avito.ru/icons/touch-icon-512x512.png

  • Description will be truncated on LinkedIn (290 chars, max 150)

    → Tighten og:description to ≤150 characters

avito.ru

Авито: недвижимость, транспорт, работа, услуги, вещи

На Авито вы можете недорого купить или выгодно продать авто с пробегом или новую машину, квартиру и другую недвижимость, а также новую или б/у одежду, мебель

Preview quality · Slack A+ · 100/100
  • og:title — Авито: недвижимость, транспорт, работа, услуги, вещи
  • og:description — На Авито вы можете недорого купить или выгодно продать авто с пробегом или новую машину, квартиру и другую недвижимос...
  • og:image — https://m.avito.ru/icons/touch-icon-512x512.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Product
The "name" property is required for the Product schema type.
Info::
Missing recommended property "image" for Product
Adding "image" can improve how search engines display your content.
Info::
Missing recommended property "description" for Product
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "offers" for Product
Adding "offers" can improve how search engines display your content.

The "name" property is required for the Product schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "image" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "offers" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Product
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@context": "https://schema.org",
      "@type": "Product",
      "name": "Авито: недвижимость, транспорт, работа, услуги, вещи",
      "description": "На Авито вы можете недорого купить или выгодно продать авто с пробегом или новую машину, квартиру и другую недвижимость, а также новую или б/у одежду, мебель",
      "offers": {
        "@type": "AggregateOffer",
        "priceCurrency": "RUB",
        "lowPrice": 0,
        "highPrice": 0,
        "offerCount": 1000
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "webSite",
      "url": "https://www.avito.ru/",
      "potentialAction": [
        {
          "@type": "searchAction",
          "target": {
            "@type": "entryPoint",
            "urlTemplate": "https://www.avito.ru/all?q={search_term_string}\u0026advGeoRedirect"
          },
          "query-input": ""
        }
      ]
    },
    {
      "@context": "https://schema.org",
      "@type": "organization",
      "@id": "https://www.avito.ru/#organization",
      "name": "Авито",
      "alternateName": "Avito",
      "url": "https://www.avito.ru",
      "logo": {
        "@type": "imageObject",
        "inLanguage": "ru_RU",
        "@id": "https://www.avito.ru/#/schema/logo/image/",
        "url": "https://m.avito.ru/icons/touch-icon-512x512.png",
        "contentUrl": "https://m.avito.ru/icons/touch-icon-512x512.png",
        "width": 512,
        "height": 512,
        "caption": "Авито"
      },
      "email": "connect@avito.ru",
      "address": {
        "@type": "postalAddress",
        "streetAddress": "ул. Лесная, дом 7",
        "addressLocality": "Москва",
        "addressRegion": "Москва",
        "postalCode": "125047",
        "addressCountry": "RU"
      },
      "location": {
        "@type": "place",
        "geo": {
          "@type": "geoCoordinates",
          "latitude": "55.777504",
          "longitude": "37.586971"
        },
        "hasMap": "https://www.google.com/maps?cid=5698193961226783283",
        "openingHoursSpecification": [
          {
            "@type": "openingHoursSpecification",
            "dayOfWeek": [
              "Monday",
              "Tuesday",
              "Wednesday",
              "Thursday",
              "Friday"
            ],
            "opens": "10:00",
            "closes": "19:00"
          }
        ]
      },
      "contactPoint": [
        {
          "@type": "contactPoint",
          "telephone": "+7 (495) 228-36-30"
        }
      ],
      "foundingDate": "2007-10-15",
      "founder": [
        {
          "@type": "person",
          "name": "Jonas Nordlander",
          "jobTitle": "Co-founder",
          "description": "Co-founder of Avito.ru, a leading online classifieds platform in Russia.",
          "sameAs": [
            "https://www.linkedin.com/in/jonas-nordlander-749274"
          ]
        },
        {
          "@type": "person",
          "name": "Filip Engelbert",
          "jobTitle": "Co-founder",
          "description": "Co-founder of Avito.ru, a leading online classifieds platform in Russia.",
          "sameAs": [
            "https://www.linkedin.com/in/filip-engelbert-b915b88"
          ]
        }
      ],
      "description": "Российский интернет-сервис для размещения объявлений об автомобилях, спецтехнике, товарах, недвижимости, вакансиях и услугах. Основан в 2007 году, крупнейшая площадка объявлений в России и самая посещаемая в мире.",
      "numberOfEmployees": "10000",
      "parentOrganization": {
        "@type": "organization",
        "name": "Kismet Capital Group"
      },
      "sameAs": [
        "https://en.wikipedia.org/wiki/Avito.ru",
        "https://ru.wikipedia.org/wiki/%D0%90%D0%B2%D0%B8%D1%82%D0%BE",
        "https://twitter.com/avito_ru",
        "https://www.facebook.com/avito.ru",
        "https://www.linkedin.com/company/avito.ru/",
        "https://g.co/kg/g/1hb_h3k4t",
        "https://g.co/kg/g/11sz59gb05",
        "https://g.co/kg/c-027rl1gps",
        "https://g.co/kg/c-0290g5sjx",
        "https://vk.com/avito",
        "https://www.wikidata.org/wiki/Q4034642"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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