Accessibility
· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.FAlt Text QualityAction39 of 57 images have issuesFIX
| Issue | Count |
|---|---|
| missing | 39 image(s) |
Images without alt text are invisible to screen readers.
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Learn more ▾ ▴
WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.
Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report
An image inside a link with no alt creates an empty link.
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
Learn more ▾ ▴
An <a><img></a> with no img alt is the worst-case for accessibility: AT announces the link but can't describe where it goes. Either add alt to the image OR add aria-label to the link.
Source: WCAG 2.1 SC 2.4.4
FLink & Button QualityAction30 issue(s) across 74 links and 39 buttonsFIX
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| https://www.pipsnacks.com/policies/priva… | Privacy Policy | new tab | Add '(opens in new tab)' to text |
| /collections/all?filter.p.product_type=P… | (empty) | empty | Add link text or aria-label |
| /collections/all?filter.p.product_type=T… | (empty) | empty | Add link text or aria-label |
| /collections/all?filter.p.product_type=C… | (empty) | empty | Add link text or aria-label |
| /collections/all?filter.p.product_type=D… | (empty) | empty | Add link text or aria-label |
| /collections/all?filter.p.product_type=C… | (empty) | empty | Add link text or aria-label |
| /collections/all?filter.p.product_type=F… | (empty) | empty | Add link text or aria-label |
| /pages/builder | (empty) | empty | Add link text or aria-label |
| /pages/store-locator | (empty) | empty | Add link text or aria-label |
| /products/shark-tank-sampler-pack | Shark Tank Sampler Pack … | img no alt | Add alt attribute to the image |
| /products/sea-salt-mini-heirloom-popcorn | Sea Salt Mini Popcorn … | img no alt | Add alt attribute to the image |
| /products/cinnamon-sugar-twists-1 | Cinnamon Churro Twists … | img no alt | Add alt attribute to the image |
| /products/cheddar-heirloom-cheese-balls | Cheddar Cheese Balls … | img no alt | Add alt attribute to the image |
| /products/truffle-mini-heirloom-popcorn | Truffle Mini Popcorn … | img no alt | Add alt attribute to the image |
| /products/cheddar-crunchies | Cheddar Crunchies … | img no alt | Add alt attribute to the image |
| https://www.pipsnacks.com/collections/al… | Your browser does not support … | img no alt | Add alt attribute to the image |
| /collections/all | Rare Heirloom Corn | img no alt | Add alt attribute to the image |
| /collections/all | Non GMO Verified | img no alt | Add alt attribute to the image |
| /collections/all | Simple Ingredients | img no alt | Add alt attribute to the image |
| /collections/all | Clean Oils | img no alt | Add alt attribute to the image |
| /products/shark-tank-sampler-pack | Shark Tank Sampler Pack | img no alt | Add alt attribute to the image |
| /products/cheddar-heirloom-cheese-balls | Cheddar Cheese Balls | img no alt | Add alt attribute to the image |
| /products/cinnamon-sugar-twists-1 | Cinnamon Churro Twists | img no alt | Add alt attribute to the image |
| /products/sea-salt-heirloom-corn-dippers | Sea Salt Corn Dippers | img no alt | Add alt attribute to the image |
| /products/cheddar-crunchies | Cheddar Crunchies | img no alt | Add alt attribute to the image |
| /products/firey-fries | Fiery Cheddar Fries | img no alt | Add alt attribute to the image |
| /products/sea-salt-mini-heirloom-popcorn | Sea Salt Mini Popcorn | img no alt | Add alt attribute to the image |
| /products/truffle-mini-heirloom-popcorn | Truffle Mini Popcorn | img no alt | Add alt attribute to the image |
| /products/mini-heirloom-popcorn-family-p… | Mini Popcorn Variety Pack | img no alt | Add alt attribute to the image |
| /products/white-cheddar-cheese-balls | White Cheddar Cheese Balls | img no alt | Add alt attribute to the image |
| /collections/all | Generational Flavor | img no alt | Add alt attribute to the image |
| /collections/all | Bold crunch & texture | img no alt | Add alt attribute to the image |
| /collections/all | Never genetically modified | img no alt | Add alt attribute to the image |
| /collections/all | Supports Family Farms | img no alt | Add alt attribute to the image |
| /collections/all | Sustainable & Biodiverse | img no alt | Add alt attribute to the image |
| /pages/store-locator | Find Pip’s Near You! | img no alt | Add alt attribute to the image |
| /collections/all?filter.p.product_type=C… | (empty) | empty | Add link text or aria-label |
| /collections/all?filter.p.product_type=F… | (empty) | empty | Add link text or aria-label |
| /collections/all?filter.p.product_type=D… | (empty) | empty | Add link text or aria-label |
| /collections/all?filter.p.product_type=C… | (empty) | empty | Add link text or aria-label |
| /collections/all?filter.p.product_type=T… | (empty) | empty | Add link text or aria-label |
| /collections/all?filter.p.product_type=P… | (empty) | empty | Add link text or aria-label |
| https://www.facebook.com/pipsheirloomsna… | new tab | Add '(opens in new tab)' to text | |
| https://twitter.com/Pipsnacks | new tab | Add '(opens in new tab)' to text | |
| https://www.instagram.com/pipsnacks/ | new tab | Add '(opens in new tab)' to text | |
| # | (empty) | empty | Add link text or aria-label |
| # | (empty) | empty | Add link text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
| <button> | (empty) | empty | Add button text or aria-label |
Links without text are announced as raw URLs by screen readers.
/collections/all?filter.p.product_type=Popcorn; /collections/all?filter.p.product_type=Twists; /collections/all?filter.p.product_type=Cheese+Balls; /collections/all?filter.p.product_type=Dippers; /collections/all?filter.p.product_type=Crunchies; /collections/all?filter.p.product_type=Fries; /pages/builder; /pages/store-locator; /collections/all?filter.p.product_type=Cheese+Balls; /collections/all?filter.p.product_type=Fries (+6 more)
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Source: WCAG 2.1 SC 2.4.4
Add '(opens in new tab)' to link text or aria-label.
https://www.pipsnacks.com/policies/privacy-policy; https://www.facebook.com/pipsheirloomsnacks; https://twitter.com/Pipsnacks; https://www.instagram.com/pipsnacks/
Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.
Learn more ▾ ▴
Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.
Source: MDN target / OWASP
F404 Error PageActionHTTP 429, custom pageFIX
FFavicon & BrandingAction1 icon(s) detectedFIX
DWeb ManifestActionNot foundFIX
No web manifest found.
DDark Mode SupportActionTheme color onlyFIX
Detection limited to meta tags and inline styles.
DPrint StylesheetActionNo print stylesFIX
BForm Accessibility2 of 5 controls have issuesREVIEW
| Control | Type | Label | Method |
|---|---|---|---|
| for/id | |||
| #first_name | text | First name | for/id |
| #last_name | text | Last name | for/id |
| q | search | (Search) | placeholder only |
| quantity | number | (none) | none |
Form controls need a <label>, aria-label, or aria-labelledby for screen readers.
<input type="number" name="quantity">
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Source: WCAG 2.1 SC 3.3.2
Placeholder text disappears on focus and is not a reliable label.
<input type="search" name="q">
Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.
Learn more ▾ ▴
Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).
Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman
BLighthouse Accessibility AuditsScore 85/100 — 4 failing, 27 passedREVIEW
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Names and labels
When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.my-24 > div.container > div.flex > button#prev-btn-uioc div.my-24 > div.container > div.flex > button#prev-btn-uioc |
div.container > div.flex > div.flex > button.dot div.container > div.flex > div.flex > button.dot |
div.container > div.flex > div.flex > button.dot div.container > div.flex > div.flex > button.dot |
div.container > div.flex > div.flex > button.dot div.container > div.flex > div.flex > button.dot |
div.my-24 > div.container > div.flex > button#next-btn-uioc div.my-24 > div.container > div.flex > button#next-btn-uioc |
div.container > div > div.flex > button#prev-btn-jIs9 div.container > div > div.flex > button#prev-btn-jIs9 |
div > div.flex > div.flex > button.dot div > div.flex > div.flex > button.dot |
div > div.flex > div.flex > button.dot div > div.flex > div.flex > button.dot |
div > div.flex > div.flex > button.dot div > div.flex > div.flex > button.dot |
div.container > div > div.flex > button#next-btn-jIs9 div.container > div > div.flex > button#next-btn-jIs9 |
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
a.font-extralight > div.classic-hero-inner > div.relative > img.max-w-full a.font-extralight > div.classic-hero-inner > div.relative > img.max-w-full |
div > a.flex > div.w-36 > img.w-full div > a.flex > div.w-36 > img.w-full |
div > a.flex > div.w-36 > img.w-full div > a.flex > div.w-36 > img.w-full |
div > a.flex > div.w-36 > img.w-full div > a.flex > div.w-36 > img.w-full |
div > a.flex > div.w-36 > img.w-full div > a.flex > div.w-36 > img.w-full |
div.row-start-1 > a.flex > div.w-36 > img.w-full div.row-start-1 > a.flex > div.w-36 > img.w-full |
div.row-start-1 > a.flex > div.w-36 > img.w-full div.row-start-1 > a.flex > div.w-36 > img.w-full |
div.row-start-2 > a.flex > div.w-36 > img.w-full div.row-start-2 > a.flex > div.w-36 > img.w-full |
div.row-start-3 > a.flex > div.w-36 > img.w-full div.row-start-3 > a.flex > div.w-36 > img.w-full |
div.row-start-3 > a.flex > div.w-36 > img.w-full div.row-start-3 > a.flex > div.w-36 > img.w-full |
div.my-10 > div.overflow-hidden > a.relative > img.max-w-full div.my-10 > div.overflow-hidden > a.relative > img.max-w-full |
div.overflow-hidden > a.relative > div.absolute > img.w-full div.overflow-hidden > a.relative > div.absolute > img.w-full |
div.my-10 > div.overflow-hidden > a.relative > img.max-w-full div.my-10 > div.overflow-hidden > a.relative > img.max-w-full |
div.overflow-hidden > a.relative > div.absolute > img.w-full div.overflow-hidden > a.relative > div.absolute > img.w-full |
div.my-10 > div.overflow-hidden > a.relative > img.max-w-full div.my-10 > div.overflow-hidden > a.relative > img.max-w-full |
div.overflow-hidden > a.relative > div.absolute > img.w-full div.overflow-hidden > a.relative > div.absolute > img.w-full |
div.my-10 > div.overflow-hidden > a.relative > img.max-w-full div.my-10 > div.overflow-hidden > a.relative > img.max-w-full |
div.overflow-hidden > a.relative > div.absolute > img.w-full div.overflow-hidden > a.relative > div.absolute > img.w-full |
div.my-10 > div.overflow-hidden > a.relative > img.max-w-full div.my-10 > div.overflow-hidden > a.relative > img.max-w-full |
div.overflow-hidden > a.relative > div.absolute > img.w-full div.overflow-hidden > a.relative > div.absolute > img.w-full |
div.my-10 > div.overflow-hidden > a.relative > img.max-w-full div.my-10 > div.overflow-hidden > a.relative > img.max-w-full |
div.overflow-hidden > a.relative > div.absolute > img.w-full div.overflow-hidden > a.relative > div.absolute > img.w-full |
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
/collections/all-products?filter.p.product_type=Fries div.classic-hero-slider-item > div.my-9 > div.mx-auto > a.font-extralight |
div.container > div.my-10 > div.overflow-hidden > a.relative div.container > div.my-10 > div.overflow-hidden > a.relative |
div.container > div.my-10 > div.overflow-hidden > a.relative div.container > div.my-10 > div.overflow-hidden > a.relative |
div.container > div.my-10 > div.overflow-hidden > a.relative div.container > div.my-10 > div.overflow-hidden > a.relative |
div.container > div.my-10 > div.overflow-hidden > a.relative div.container > div.my-10 > div.overflow-hidden > a.relative |
div.container > div.my-10 > div.overflow-hidden > a.relative div.container > div.my-10 > div.overflow-hidden > a.relative |
div.container > div.my-10 > div.overflow-hidden > a.relative div.container > div.my-10 > div.overflow-hidden > a.relative |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Contrast
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
SNAG FREE SHIPPING ON ORDERS OVER $30 body.gradient > header#main-header > div.bg-[#F18A00] > p |
ADD TO CART div.flex > button.pip-button > span.group-[.loading]:hidden > span |
$49 div.flex > button.pip-button > span.group-[.loading]:hidden > span.ml-1 |
ADD TO CART div.flex > button.pip-button > span.group-[.loading]:hidden > span |
$20 div.flex > button.pip-button > span.group-[.loading]:hidden > span.ml-1 |
ADD TO CART div.flex > button.pip-button > span.group-[.loading]:hidden > span |
$20 div.flex > button.pip-button > span.group-[.loading]:hidden > span.ml-1 |
ADD TO CART div.flex > button.pip-button > span.group-[.loading]:hidden > span |
$20 div.flex > button.pip-button > span.group-[.loading]:hidden > span.ml-1 |
ADD TO CART div.flex > button.pip-button > span.group-[.loading]:hidden > span |
$20 div.flex > button.pip-button > span.group-[.loading]:hidden > span.ml-1 |
ADD TO CART div.flex > button.pip-button > span.group-[.loading]:hidden > span |
$20 div.flex > button.pip-button > span.group-[.loading]:hidden > span.ml-1 |
ADD TO CART div.flex > button.pip-button > span.group-[.loading]:hidden > span |
$18 div.flex > button.pip-button > span.group-[.loading]:hidden > span.ml-1 |
ADD TO CART div.flex > button.pip-button > span.group-[.loading]:hidden > span |
$18 div.flex > button.pip-button > span.group-[.loading]:hidden > span.ml-1 |
ADD TO CART div.flex > button.pip-button > span.group-[.loading]:hidden > span |
$18 div.flex > button.pip-button > span.group-[.loading]:hidden > span.ml-1 |
ADD TO CART div.flex > button.pip-button > span.group-[.loading]:hidden > span |
$20 div.flex > button.pip-button > span.group-[.loading]:hidden > span.ml-1 |
Build Your Own Bundle div.lg:bg-[#6DDBE5] > div.flex-shrink-0 > a.relative > span |
Sign Up form#contact_form > div.space-y-4 > div.pt-6 > button.pip-button |
These are opportunities to improve the legibility of your content.
ALandmark Structure4 landmarksPASS
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.
Learn more ▾ ▴
WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.
Source: WCAG 2.1 SC 2.4.1
AHeading Hierarchy61 headingsPASS
- H2 Cookie consent
- H3 About Us
- H3 Why heirloom
- H3 Press
- H3 Blog
- H2 Bestsellers
- H3 Shark Tank Sampler Pack
- H3 Sea Salt Mini Popcorn
- H3 Cinnamon Churro Twists
- H3 Cheddar Cheese Balls
- H3 Truffle Mini Popcorn
- H3 Cheddar Crunchies
- H3 About Us
- H3 Why heirloom
- H3 Press
- H3 Blog
- H1 Pip's Heirloom Snacks (Formerly Pipcorn)
- H2 Your favorite childhood snacks made better with Corn from small family farms
- H3 Rare Heirloom Corn
- H3 Non GMO Verified
- H3 Simple Ingredients
- H3 Clean Oils
- H3 Shark Tank Sampler Pack
- H3 Cheddar Cheese Balls
- H3 Cinnamon Churro Twists
- H3 Sea Salt Corn Dippers
- H3 Cheddar Crunchies
- H3 Fiery Cheddar Fries
- H3 Sea Salt Mini Popcorn
- H3 Truffle Mini Popcorn
- H3 Mini Popcorn Variety Pack
- H3 White Cheddar Cheese Balls
- H2 It all starts with family farms
- H3 Ernst Farms
- H3 Quarter B Farm
- H3 Rankin Farm
- H2 Why Heirloom Matters
- H3 Generational Flavor
- H3 Bold crunch & texture
- H3 Never genetically modified
- H3 Supports Family Farms
- H3 Sustainable & Biodiverse
- H2 The Heirloom Difference
- H3 GENETICS
- H4 Pip’s Heirloom Corn
- H4 Organic Corn
- H3 FLAVOR PROFILE
- H4 Pip’s Heirloom Corn
- H4 Organic Corn
- H3 FARMING
- H4 Pip’s Heirloom Corn
- H4 Organic Corn
- H2 The Heirloom Difference
- H3 _
- H3 Pip’s Heirloom Corn
- H3 Conventional Corn
- H2 Need snacks ASAP?
- H2 Can’t pick a favorite? Wanna try em all?
- H2 Cart
- H3 (empty)
- H3 (empty)
Empty headings appear in the document outline but provide no information.
Empty <hN> tags break the document outline — screen-reader users navigating by heading hit dead silence.
Source: WCAG 2.4.6
A+Color Contrast (Screenshot)20 text elements analyzed, 0 fail WCAG AAPASS
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h1 Pip's Heirloom Snack… | 19.65:1 | 3.0:1 | #000000 | #F9F7F5 | Pass |
| h2 Cookie consent | 20.24:1 | 3.0:1 | #000000 | #FFFAF5 | Pass |
| h2 Bestsellers | 20.70:1 | 3.0:1 | #000000 | #FFFDFB | Pass |
| h2 Your favorite childh… | 19.65:1 | 3.0:1 | #000000 | #F9F7F5 | Pass |
| h2 with | 19.65:1 | 3.0:1 | #000000 | #F9F7F5 | Pass |
| h2 Corn from small fami… | 19.65:1 | 3.0:1 | #000000 | #F9F7F5 | Pass |
| h2 It all starts with f… | 19.65:1 | 3.0:1 | #000000 | #F9F7F5 | Pass |
| h2 Why Heirloom Matters | 19.65:1 | 3.0:1 | #000000 | #F9F7F5 | Pass |
| h2 The Heirloom Differe… | 19.65:1 | 3.0:1 | #000000 | #F9F7F5 | Pass |
| h2 The Heirloom Differe… | 19.65:1 | 3.0:1 | #000000 | #F9F7F5 | Pass |
| h2 Need snacks ASAP? | 19.65:1 | 3.0:1 | #000000 | #F9F7F5 | Pass |
| h2 Can’t pick a favor… | 19.65:1 | 3.0:1 | #000000 | #F9F7F5 | Pass |
| h2 Cart | 19.65:1 | 3.0:1 | #000000 | #F9F7F5 | Pass |
| h3 About Us | 20.70:1 | 3.0:1 | #000000 | #FFFDFB | Pass |
| h3 Why heirloom | 20.70:1 | 3.0:1 | #000000 | #FFFDFB | Pass |
| h3 Press | 20.70:1 | 3.0:1 | #000000 | #FFFDFB | Pass |
| h3 Blog | 20.70:1 | 3.0:1 | #000000 | #FFFDFB | Pass |
| h3 Shark Tank Sampler P… | 20.70:1 | 3.0:1 | #000000 | #FFFDFB | Pass |
| h3 Sea Salt Mini Popcor… | 20.70:1 | 3.0:1 | #000000 | #FFFDFB | Pass |
| h3 Cinnamon Churro Twis… | 20.70:1 | 3.0:1 | #000000 | #FFFDFB | Pass |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.