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  "transcript": "Cliff Kim, vice president of data and analytics at Fender. People are super passionate about this brand, so it's important for people like me to move it forward into the next generation. The mission of Fender Play is to teach the next generation of people how to learn and then reach their goals and then create music.\n\nWe're trying to figure out how to get people to achieve their dreams, how to get people to the next stage, how to get people to the next song, the next lesson, the next skill set. One of the things that we found out is that ninety percent of people that start their guitar learning journey will quit. The moment for me was when we looked at the data and we found that there was a separation between people that got to their first song and people that didn't. Those that got to their first song, they converted much better.\n\nThey had a much higher lift. So we really started small. The first thing we wanted to try was move the first song earlier. Did that have an effect?\n\nAnd it did. Then we're like, okay, what if we made more songs and made them select what they wanted to do? That even had a higher lift. And we used Amplitude to track all those changes all the way across.\n\nSo it sparked the idea, it opened us up to the idea, and then it helped us us iterate on that idea and change it into a whole other different thing that has become what it is today. And when we did that, we saw an increase in conversions and an increase in people that made it to the next day by four percent and then eight percent. Amplitude has helped us answer more questions faster.\n\nIt puts more chances to find insights in the hands of product leaders and marketers.",
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  "transcript": "I'm Madison Lukatrik. I am the senior manager of business intelligence at Backstage.\n\nBackstage is a platform where you can hire actors, models, and other creative talent all in one place. We need to make sure that the talent who are seeking these job opportunities find them in a fast and efficient manner so that our employers get all the applications that they need quickly. Our moment was when we discovered that users who downloaded our iOS app were more likely to apply at a faster and higher rate than users who did not. Amplitude's new syncing features allow us to really action our data. Going beyond just the insights, we're now able to engage those users in ways that are most meaningful to them. We added a big downloader app banner after our web checkout flow so that when they browse the site, they were encouraged to download the app on their phone.\n\nThe net result is we had a significant increase in iOS users, and we had a forty percent increase in applications among those users after they downloaded the app. Amplitude is helping Backstage grow its business because we're able to action our user data in a way we haven't been able to before.",
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  "transcript": "I'm David Gao. I'm a principal product manager at Udemy, and I'm currently leading our conversion teams. Udemy's mission is to transform life through learning by ensuring that everyone, everywhere, has access to the skills they need to unlock their full potential. On Udemy, learners can purchase individual courses, or they can get unlimited access to over ten thousand of Udemy's top rated courses by purchasing a subscription.\n\nOur moment was when we discovered that learners who were interested in a variety of skills were over three times more likely to opt in for subscription. Based on these insights, we decided to showcase our best content front and center. And after running this experiment, the results were actually very dramatic. We saw a forty percent increase in new subscribers, and we were able to completely redesign our logged out homepage and increase new ARR by over four percent.\n\nEveryone was pretty astounded at the results. It's not common to see such a significant improvement in new subscribers.\n\nI'm very hands on with Amplitude. It is a very quick and reliable way to uncover actionable insights and really give us confidence that we are making the right decisions for our users.",
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