Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

3 PASS 1 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

51/100

Site name appears as

Page title	The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia
og:site_name	The Straits Times
twitter:site	—
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://static1.straitstimes.com.sg/s3fs-public/articles/2025/06/05/ST-bg.jpg

og:title is long (83 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 83 chars Expected: 25–60 chars

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

URL: https://static1.straitstimes.com.sg/s3fs-public/articles/2025/06/05/ST-bg.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 83 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

straitstimes.com

The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia

The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapore, Asia & rest of the world at straitstimes.com.

Preview quality · Twitter/X F · 45/100

Title will be truncated (83 chars / 70 max)

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (83 chars, max 70)
→ Shorten the title to ≤70 characters

STRAITSTIMES.COM

The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia

The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapore, Asia & rest of the world at straitstimes.com.

Preview quality · Facebook A · 90/100

Title will be truncated (83 chars / 60 max)

Description will be truncated (166 chars / 155 max)

og:title — The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia
og:description — The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapo...
og:image — https://static1.straitstimes.com.sg/s3fs-public/articles/2025/06/05/ST-bg.jpg
og:type — website
og:url — https://www.straitstimes.com/global
og:site_name — The Straits Times

Title will be truncated on Facebook (83 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (166 chars, max 155)
→ Tighten og:description to ≤155 characters

The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia

straitstimes.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (166 chars / 150 max)

og:title — The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia
og:description — The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapo...
og:image — https://static1.straitstimes.com.sg/s3fs-public/articles/2025/06/05/ST-bg.jpg

Description will be truncated on LinkedIn (166 chars, max 150)
→ Tighten og:description to ≤150 characters

straitstimes.com

The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia

The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapore, Asia & rest of the world at straitstimes.com.

Preview quality · Slack A+ · 100/100

og:title — The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia
og:description — The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapo...
og:image — https://static1.straitstimes.com.sg/s3fs-public/articles/2025/06/05/ST-bg.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 82/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

A+

Links

200 links checked, 200 healthy, 0 broken

PASS

200 links checked, 200 healthy, 0 broken

200 of 200 links are healthy

200 total 197 healthy 3 redirects

Redirects (3)

URL	Destination	Found in
https://sb.scorecardresearch.com/cs/6288...	https://sb.scorecardresearch.com/cs/6288...	`<script>`
https://www.straitstimes.com	https://www.straitstimes.com	`<a>`
https://www.stclassifieds.sg/?utm_source...	https://www.stclassifieds.sg/?utm_source...	`<a>`

200 https://cdn.taboola.com/libtrc/unip/1070961/tfa.js <script>

200 https://cdn.taboola.com/libtrc/unip/1009627/tfa.js <script>

200 https://capi-automation.s3.us-east-2.amazonaws.com/public/cl... <script>

200 https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzk... <script>

200 https://pm-widget.taboola.com/sphmedia-straitstimes/load.js <script>

200 https://fonts.googleapis.com/css?family=Archivo:400,500|Arim... <link>

200 https://www.googletagmanager.com/gtm.js?id=GTM-5Q7WW3V <script>

200 https://www.youtube.com/s/player/ee507a59/www-widgetapi.vfls... <script>

200 https://amplify.outbrain.com/cp/obtp.js <script>

200 https://sg-config.sensic.net/s2s-web.js <script>

200 https://connect.facebook.net/signals/config/3863165310419999... <script>

200 https://connect.facebook.net/signals/config/482635362449466?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-MQEMTJBF6J&cx=... <script>

200 https://s.yimg.com/wi/ytc.js <script>

200 https://static.chartbeat.com/js/chartbeat_video.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-11182457166&c... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-W22QHZ9&gtm_a... <script>

200 https://straitstimes.com/assets/ST-logo-default-aoeSLh4S.png <link>

200 https://cassette.sphdigital.com.sg/image/straitstimes/c83800... <link>

200 https://cassette.sphdigital.com.sg/image/straitstimes/b8e731... <link>

200 https://static1.straitstimes.com.sg/s3fs-public/articles/202... <link>

200 https://straitstimes.com/assets/subscribe-placeholder-CAZVQ3... <link>

200 https://www.googletagmanager.com/gtm.js?id=GTM-MSJW4DM <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://static.chartbeat.com/js/chartbeat_mab.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://straitstimes.com/assets/nr-loader-spa-1.290.1.min-CW... <script>

200 https://straitstimes.com/favicon.ico <link>

200 https://www.straitstimes.com/global <link>

200 https://straitstimes.com/assets/manifest-9c8e6bff.js <link>

200 https://straitstimes.com/assets/entry.client-CE5Ar-Qq.js <link>

200 https://straitstimes.com/assets/jsx-runtime-BjG_zV1W.js <link>

200 https://straitstimes.com/assets/chunk-LFPYN7LY-DCc6lfyo.js <link>

200 https://straitstimes.com/assets/index--o80cmbh.js <link>

200 https://straitstimes.com/assets/root-HqCk4fmC.js <link>

200 https://straitstimes.com/assets/affiliateMarketing-CQCbI4Vc.... <link>

200 https://straitstimes.com/assets/AdvertisementConstants-ErIzu... <link>

200 https://straitstimes.com/assets/DataLayer-K_9FrvBj.js <link>

200 https://straitstimes.com/assets/MetaTagConstants-P8BhL7r-.js <link>

200 https://straitstimes.com/assets/index-DvwjcRTY.js <link>

200 https://straitstimes.com/assets/Home-AyOx_2uu.js <link>

200 https://straitstimes.com/assets/PageLayout-DSzM-eGq.js <link>

200 https://straitstimes.com/assets/MetaTags-D4a2caud.js <link>

200 https://straitstimes.com/assets/BlockHelper-UPBpHR7D.js <link>

200 https://straitstimes.com/assets/adsHelper-BiP4QTAC.js <link>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "NewsMediaOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : NewsMediaOrganization

2 properties Valid

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "NewsMediaOrganization",
      "name": "ST",
      "sameAs": [
        "https://www.facebook.com/TheStraitsTimes",
        "https://x.com/straits_times",
        "https://www.instagram.com/straits_times",
        "https://www.youtube.com/user/StraitsTimesOnline",
        "https://en.wikipedia.org/wiki/The_Straits_Times",
        "https://t.me/TheStraitsTimes",
        "https://sg.linkedin.com/company/the-straits-times",
        "https://www.tiktok.com/@straitstimes"
      ],
      "url": "https://www.straitstimes.com/",
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+6563883838",
        "availableLanguage": "English",
        "contactType": "customer service"
      },
      "logo": {
        "@type": "ImageObject",
        "url": "/logo.svg"
      }
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.