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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
82
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://don16obqbay2c.cloudfront.net/wp-content/uploads/og_image04.png
Info::
og:title is long (76 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 76 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: http://don16obqbay2c.cloudfront.net/wp-content/uploads/og_image04.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 76 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

ecwid.com

Ecwid: #1 Fast and Easy E-commerce Shopping Cart Solution - Try Ecwid Today!

Ecwid E-commerce Shopping Cart is Fast and Easy to Use! Works with Wordpress, Drupal, Facebook and Much More! Start Selling Fast Online Now with Ecwid.

Preview quality · Twitter/X F · 45/100

Title will be truncated (76 chars / 70 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Title will be truncated on Twitter/X (76 chars, max 70)

    → Shorten the title to ≤70 characters

ECWID.COM

Ecwid: #1 Fast and Easy E-commerce Shopping Cart Solution - Try Ecwid Today!

Ecwid E-commerce Shopping Cart is Fast and Easy to Use! Works with Wordpress, Drupal, Facebook and Much More! Start Selling Fast Online Now with Ecwid.

Preview quality · Facebook A+ · 95/100

Title will be truncated (76 chars / 60 max)

  • og:title — Ecwid: #1 Fast and Easy E-commerce Shopping Cart Solution - Try Ecwid Today!
  • og:description — Ecwid E-commerce Shopping Cart is Fast and Easy to Use! Works with Wordpress, Drupal, Facebook and Much More! Start S...
  • og:image — http://don16obqbay2c.cloudfront.net/wp-content/uploads/og_image04.png
  • og:type — website
  • og:url — https://www.ecwid.com
  • og:site_name — Ecwid | E-Commerce Shopping Cart

  • Title will be truncated on Facebook (76 chars, max 60)

    → Shorten og:title to ≤60 characters

Ecwid: #1 Fast and Easy E-commerce Shopping Cart Solution - Try Ecwid Today!

ecwid.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (151 chars / 150 max)

  • og:title — Ecwid: #1 Fast and Easy E-commerce Shopping Cart Solution - Try Ecwid Today!
  • og:description — Ecwid E-commerce Shopping Cart is Fast and Easy to Use! Works with Wordpress, Drupal, Facebook and Much More! Start S...
  • og:image — http://don16obqbay2c.cloudfront.net/wp-content/uploads/og_image04.png

  • Description will be truncated on LinkedIn (151 chars, max 150)

    → Tighten og:description to ≤150 characters

ecwid.com

Ecwid: #1 Fast and Easy E-commerce Shopping Cart Solution - Try Ecwid Today!

Ecwid E-commerce Shopping Cart is Fast and Easy to Use! Works with Wordpress, Drupal, Facebook and Much More! Start Selling Fast Online Now with Ecwid.

Preview quality · Slack A+ · 100/100
  • og:title — Ecwid: #1 Fast and Easy E-commerce Shopping Cart Solution - Try Ecwid Today!
  • og:description — Ecwid E-commerce Shopping Cart is Fast and Easy to Use! Works with Wordpress, Drupal, Facebook and Much More! Start S...
  • og:image — http://don16obqbay2c.cloudfront.net/wp-content/uploads/og_image04.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

68/100

Site name appears as

Page titleTry Ecwid!
og:site_nameEcwid | E-Commerce Shopping Cart
twitter:site—
Organization.nameEcwid Inc

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
4 JSON-LD block(s) found — structured data is well configured.
PASS
4 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "itemListElement" for BreadcrumbList
The "itemListElement" property is required for the BreadcrumbList schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
4 JSON-LD blocks found

The "itemListElement" property is required for the BreadcrumbList schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : BreadcrumbList
2 properties Valid
Missing required property: itemListElement
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.ecwid.com\/#breadcrumblist",
      "itemListElement": [
        {
          "@type": "ListItem",
          "@id": "https:\/\/www.ecwid.com\/#listItem",
          "position": 1,
          "item": {
            "@type": "WebPage",
            "@id": "https:\/\/www.ecwid.com\/",
            "name": "Home",
            "description": "Launch your online store easily\u2014no tech skills required. Build a brand-new ecommerce site or add an online store to your existing website. No transaction fees.",
            "url": "https:\/\/www.ecwid.com\/"
          },
          "nextItem": "https:\/\/www.ecwid.com\/#listItem"
        },
        {
          "@type": "ListItem",
          "@id": "https:\/\/www.ecwid.com\/#listItem",
          "position": 2,
          "item": {
            "@type": "WebPage",
            "@id": "https:\/\/www.ecwid.com\/",
            "name": "#1 E-commerce Shopping Cart &amp; Online Store Solution - Try Ecwid!",
            "description": "Launch your online store easily\u2014no tech skills required. Build a brand-new ecommerce site or add an online store to your existing website. No transaction fees.",
            "url": "https:\/\/www.ecwid.com\/"
          },
          "previousItem": "https:\/\/www.ecwid.com\/#listItem"
        }
      ]
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/www.ecwid.com\/#organization",
      "name": "Ecwid | E-Commerce Shopping Cart",
      "url": "https:\/\/www.ecwid.com\/"
    },
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.ecwid.com\/#webpage",
      "url": "https:\/\/www.ecwid.com\/",
      "name": "#1 Ecommerce Shopping Cart & Online Store - Try Ecwid!",
      "description": "Launch your online store easily\u2014no tech skills required. Build a brand-new ecommerce site or add an online store to your existing website. No transaction fees.",
      "inLanguage": "en-US",
      "isPartOf": {
        "@id": "https:\/\/www.ecwid.com\/#website"
      },
      "breadcrumb": {
        "@id": "https:\/\/www.ecwid.com\/#breadcrumblist"
      },
      "datePublished": "2013-06-10T14:05:35+04:00",
      "dateModified": "2026-03-27T20:19:04+04:00"
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.ecwid.com\/#website",
      "url": "https:\/\/www.ecwid.com\/",
      "name": "Ecwid | E-Commerce Shopping Cart",
      "description": "Ecwid: shopping cart when and where you need it",
      "inLanguage": "en-US",
      "publisher": {
        "@id": "https:\/\/www.ecwid.com\/#organization"
      },
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https:\/\/www.ecwid.com\/?s={search_term_string}"
        },
        "query-input": "required name=search_term_string"
      }
    }
  ]
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Ecwid | E-Commerce Shopping Cart",
  "alternateName": "Ecwid: shopping cart when and where you need it",
  "url": "https://www.ecwid.com"
}
Block 3 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Ecwid Inc",
  "url": "https://www.ecwid.com",
  "logo": "https://don16obqbay2c.cloudfront.net/ecwid_logo.png",
  "sameAs": [
    "https://www.facebook.com/ecwid",
    "https://twitter.com/ecwid",
    "https://plus.google.com/+ecwid",
    "https://www.youtube.com/user/EcwidTeam",
    "https://www.instagram.com/ecwid_team/"
  ]
}
Block 4 : Article
10 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Article",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://www.ecwid.com/"
  },
  "headline": "Ecwid: #1 Fast and Easy E-commerce Shopping Cart Solution - Try Ecwid Today!",
  "datePublished": "2013-06-10T18:05:35+0400",
  "dateModified": "2026-03-28T00:19:04+0400",
  "author": {
    "@type": "Person",
    "name": "admin"
  },
  "description": "Ecwid E-commerce Shopping Cart is Fast and Easy to Use! Works with Wordpress, Drupal, Facebook and Much More! Start Selling Fast Online Now with Ecwid.",
  "image": {
    "@type": "ImageObject",
    "url": "https://don16obqbay2c.cloudfront.net/wp-content/uploads/og_image04.png",
    "width": 1200,
    "height": 630
  },
  "publisher": {
    "@type": "Organization",
    "name": "Ecwid Inc",
    "logo": {
      "@type": "ImageObject",
      "url": "https://don16obqbay2c.cloudfront.net/ecwid_logo.png",
      "width": 60,
      "height": 60
    }
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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