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https://bnnbloomberg.ca

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

52/100

Site name appears as

Page titleBNN Bloomberg - Canada Business News, TSX Today, Oil and Energy Prices
og:site_nameBNN Bloomberg
twitter:site@BNNBloomberg
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.bnnbloomberg.ca/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Fbellmediainc%2F1717607291216.jpg?auth=ef34cf3f59642485b12f79845baaee98582b911ca4d3aeb27d8722b9c453587b&width=1200
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is long (70 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 70 chars Expected: 25–60 chars
URL: https://www.bnnbloomberg.ca/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Fbellmediainc%2F1717607291216.jpg?auth=ef34cf3f59642485b12f79845baaee98582b911ca4d3aeb27d8722b9c453587b&width=1200

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 70 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

bnnbloomberg.ca

BNN Bloomberg - Canada Business News, TSX Today, Oil and Energy Prices

No description

Preview quality · Twitter/X A · 90/100

Description will be truncated (225 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — BNN Bloomberg - Canada Business News, TSX Today, Oil and Energy Prices
  • twitter:description — falling back from <meta name=description>
  • twitter:image — https://www.bnnbloomberg.ca/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Fbellmediainc%2F1717607291216.j...

  • Description will be truncated on Twitter/X (225 chars, max 200)

    → Tighten the description to ≤200 characters

BNNBLOOMBERG.CA

BNN Bloomberg - Canada Business News, TSX Today, Oil and Energy Prices

No description

Preview quality · Facebook A · 85/100

Title will be truncated (70 chars / 60 max)

Description will be truncated (225 chars / 155 max)

  • og:title — BNN Bloomberg - Canada Business News, TSX Today, Oil and Energy Prices
  • og:description — falling back from <meta name=description>
  • og:image — https://www.bnnbloomberg.ca/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Fbellmediainc%2F1717607291216.j...
  • og:type — website
  • og:url — https://www.bnnbloomberg.ca
  • og:site_name — BNN Bloomberg

  • Title will be truncated on Facebook (70 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (225 chars, max 155)

    → Tighten og:description to ≤155 characters

BNN Bloomberg - Canada Business News, TSX Today, Oil and Energy Prices

bnnbloomberg.ca

Preview quality · LinkedIn A · 90/100

Description will be truncated (225 chars / 150 max)

  • og:title — BNN Bloomberg - Canada Business News, TSX Today, Oil and Energy Prices
  • og:description — falling back from <meta name=description>
  • og:image — https://www.bnnbloomberg.ca/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Fbellmediainc%2F1717607291216.j...

  • Description will be truncated on LinkedIn (225 chars, max 150)

    → Tighten og:description to ≤150 characters

bnnbloomberg.ca

BNN Bloomberg - Canada Business News, TSX Today, Oil and Energy Prices

No description

Preview quality · Slack A+ · 95/100
  • og:title — BNN Bloomberg - Canada Business News, TSX Today, Oil and Energy Prices
  • og:description — falling back from <meta name=description>
  • og:image — https://www.bnnbloomberg.ca/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Fbellmediainc%2F1717607291216.j...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 90/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : NewsMediaOrganization
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "BNN Bloomberg",
  "brand": "BNN Bloomberg",
  "url": "https://www.bnnbloomberg.ca",
  "logo": "https://static.themebuilder.aws.arc.pub/bellmediainc/1717607291582.svg",
  "sameAs": [
    "https://x.com/BNNBloomberg"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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