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Scanned
2026-04-08 08:15 UTC
Worker
🇪🇸 Madrid
Duration
2.3m
Vs prev

Audit overview

Accessibility and Sustainability need attention; the other categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Page weighs 51.0 MB (41.7 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 2

1 control(s) without accessible label

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Accessibility › Form Accessibility
Critical: 3

16 image-only link(s) without alt text

Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.

Accessibility › Link & Button Quality
Critical: 4

4 button(s) with no accessible text

Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.

Accessibility › Link & Button Quality
Warning: 5

is missing width/height — may cause layout shift

Performance issues directly impact user engagement and conversion rates.

Performance › Image Optimization
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 26.5s exceeds Google's 2.5s 'Good' threshold and the 2 performance issues below directly contribute to it. Addressing the critical issues below would have the most immediate impact on your conversion rate.
Your LCP is 26.5s — fixing the 2 performance criticals could bring it under Google's 2.5s 'Good' threshold.
3 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€340 investment → €3,708/month returns + EUR 500,000 risk avoided

Investment
€340
4.0 h · 4 findings
Monthly returns
€3.708
€44.493/yr
Payback
0.1 mo
+12986% Y1
Regulatory risk avoided EUR 500.000
Or — fix only the top 3 findings
€1700.0 mo payback · +26072% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
€85 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

8 barrier(s) likely increasing bounce by ~34%.

Barriers
8
4 crit 4 warn
Bounce delta
+34pp
added vs baseline
Score
48
D
Speed
2
Trust
3
Usability
1
Content
0
Nav
2
  • Page takes 26.5s to load
    Users abandon at ~3s — you're 24.0s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 2.4s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • Mixed content on HTTPS page
    Browsers block insecure subresources — broken images, missing scripts, warning badge
    → Change http:// URLs inside the page to https:// (or protocol-relative)
  • 42 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€340 4.0 developer hours at €85/hr
Quick wins
€85 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€3.708 / month at risk ~€44.493 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

€500.000

EAA
  • Heading level skipped: H2 → H4 (missing H3)
    EAA: EUR 1.000 – EUR 500.000
  • 1 empty heading(s)
    EAA: EUR 1.000 – EUR 500.000
  • 1 control(s) without accessible label
    EAA: EUR 1.000 – EUR 500.000

Bounce-Rate Cost

€3.698 /mo

+34.4pp bounce · ~3,443 lost visitors/mo

CPC: EUR 1.07

Bandwidth Waste

€9,71 /mo

131126.4 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~13.1 MB per page load
    Saves €9,71/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

26
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
89
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

5.36 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

26.48 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2.43 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.077

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

15.61 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

47.80 s

Desktop

76
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
89
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

922 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.30 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

105 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.036

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

5.80 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

9.62 s

Categories

8
Avg score 76.5

How you compare

Where this site stands against peers running the same stack.

Cart Functionality · 550 peers
You 74
·
Avg 73
At average
0 50 100
SEO P3Compliance P94Security P80Infrastructure P33Performance P34Sustainability P35Accessibility P61Content P47

Top 10% of Cart Functionality sites score 95+ on SEO; you're at 84 — closing this gap is the highest-leverage improvement.

Better than 57% of Cart Functionality sites See full Cart Functionality benchmark →
Shopify · 74 peers
You 74
·
Avg 73
At average
0 50 100
Better than 45% of Shopify sites See full Shopify benchmark →

Technology stack

Apple, on Emotion, with Bunny CDN

37 technologies detected 6 stack layers 2 with CPE identifier Enterprise

Stack Architecture

Analytics
Apple Pay Convert Google Analytics Google Tag Manager Klarna Checkout Klaviyo Microsoft Clarity PayPal Shop Pay
Ecommerce
Cart Functionality Shopify
Build
Attentive
Framework
Apple Bulma Flickity Forter Global-e Google Search Console Google Workspace HSTS HTTP/3 LazySizes Lexer Loop Returns Microsoft Microsoft 365 Onsen UI Open Graph SEO Manager core-js 2.6.12 lit-element 4.2.0 lit-html 3.3.0
Runtime
Emotion Sass
CDN
Bunny Cloudflare unpkg

All Detected Technologies (37)

Categories CDN Website https://bunny.net Detected by BeaverCheck

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories CDN Detected by BeaverCheck · Medium Evidence Script URL contains unpkg.com: https://unpkg.com/@loophq/onstore-sdk@latest/dist/loop-onstore-sdk.js

Emotion is a library designed for writing CSS styles with JavaScript.

Categories JavaScript frameworks, Development Website https://emotion.sh Detected by BeaverCheck

Sass is an extension of CSS that enables you to use things like variables, nested rules, inline imports and more.

Categories Programming languages Website https://sass-lang.com Detected by BeaverCheck

Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.

Categories Ecommerce Website https://www.wappalyzer.com/technologies/ecommerce/cart-functionality Detected by BeaverCheck

Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.

Categories Ecommerce Website https://shopify.com Detected by BeaverCheck Evidence robots.txt Disallow pattern: /admin, robots.txt Disallow pattern: /cart, robots.txt Disallow pattern: /collections/
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: apple-domain-verification=vzCfhVZqWfYRfv1L
Categories Framework Website https://bulma.io Detected by BeaverCheck Evidence Found 6 Bulma class patterns in HTML

Flickity is a JavaScript slider library, built by David DeSandro of Metafizzy fame.

Categories JavaScript libraries Website https://flickity.metafizzy.co Detected by BeaverCheck

Forter is a SaaS company that provides fraud prevention technology for online retailers and marketplaces.

Categories Security Website https://www.forter.com Detected by BeaverCheck

Global-e is a provider of cross-border ecommerce solutions.

Categories Cross border ecommerce Website https://www.global-e.com Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=xzf1Q2IK96Av36QQ1NFh5XjzNeHLOMfo_GxjVraKSdc
Categories Email Detected by BeaverCheck Evidence TXT SPF record includes _spf.google.com: v=spf1 include:_spf.google.com include:spf.tipalti.com include:mail.zendesk.com include:spf.protection.outlook.com ~all

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck

LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.

Categories JavaScript libraries, Performance Website https://github.com/aFarkas/lazysizes Detected by BeaverCheck

Lexer is a platform providing AI-powered tools for managing customer data and automating business workflows.

Categories Customer data platform Website https://www.lexer.io Detected by BeaverCheck

Loop Returns is a return portal that automated all the returns and refunds of products.

Categories Returns Website https://www.loopreturns.com Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms72271628
Categories Email Detected by BeaverCheck Evidence MX record: rarebeauty-com.mail.protection.outlook.com

Onsen UI is an open-source HTML5 hybrid app framework offering mobile UI components for PhoneGap and Cordova development.

Categories Mobile frameworks Website https://onsen.io Detected by BeaverCheck

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

SEO Manager is a platform that optimizes Shopify websites to enhance search engine visibility and improve organic traffic.

Categories Search engines Website https://venntov.com/pages/seo-manager Detected by BeaverCheck

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Categories JavaScript libraries Website https://github.com/zloirock/core-js Detected by BeaverCheck

lit-element is a simple base class for creating web components that work in any web page with any framework. lit-element uses lit-html to render into shadow DOM, and adds API to manage properties and attributes.

Categories JavaScript libraries Website https://lit.dev Detected by BeaverCheck

lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.

Categories JavaScript libraries Website https://lit.dev Detected by BeaverCheck

Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.

Categories Payment processors Website https://www.apple.com/apple-pay Detected by BeaverCheck

Convert Experiences is an enterprise A/B testing and personalisation solution for conversion optimisation and data-driven decisions in high-traffic websites.

Categories A/B Testing Website https://www.convert.com Detected by BeaverCheck

Google Analytics is a free web analytics service that tracks and reports website traffic.

Categories Analytics Website https://google.com/analytics Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtag/js?id=G-33CGHVY44Y&cx=c&gtm=4e6461

Klarna Checkout is a complete payment solution where Klarna handles a store's entire checkout.

Categories Payment processors, Buy now pay later Website https://www.klarna.com/international/ Detected by BeaverCheck

Klaviyo is an email marketing platform for online businesses.

Categories Marketing automation Website https://www.klaviyo.com/ Detected by BeaverCheck Evidence Script URL contains static.klaviyo.com: https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=RafmrF&shop=therarebeauty.myshopify.com

Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.

Categories Analytics Website https://clarity.microsoft.com Detected by BeaverCheck

PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.

Categories Payment processors Website https://paypal.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.

Categories Payment processors Website https://shop.app Detected by BeaverCheck

Attentive is a personalised mobile messaging platform that helps retail & ecommerce brands acquire, retain, and interact with mobile shoppers.

Categories Personalisation Website https://www.attentivemobile.com Detected by BeaverCheck

Observations (2)

Shopify storefront detected

Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.

Complex technology stack detected

37 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 4h total → projected B (81)

Sprint 1: Quick Wins

+6

Highest ROI — low effort, high impact

3 findings 1h → B (80)
  • · Page weighs 51.0 MB (41.7 MB transferred)
  • · 16 image-only link(s) without alt text
  • · 4 button(s) with no accessible text

Sprint 2: Core Fixes

+1

Medium effort, high structural impact

2 findings 3h → B (81)
  • · 1 control(s) without accessible label
  • · is missing width/height — may cause layout shift

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