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https://rarebeauty.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

74/100

Site name appears as

Page titleFilter Icon
og:site_nameRare Beauty
twitter:site@
Organization.nameRare Beauty

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
PASS
1 HTTP resource(s) loaded on HTTPS page
Warning::
HTTP meta loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://www.rarebeauty.com/cdn/shop/files/share-image.jpg?v=1613733998 Expected: https://www.rarebeauty.com/cdn/shop/files/share-image.jpg?v=1613733998
URL: http://www.rarebeauty.com/cdn/shop/files/share-image.jpg?v=1613733998

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://www.rarebeauty.com/cdn/shop/files/share-image.jpg?v=1613733998
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

rarebeauty.com

Rare Beauty by Selena Gomez | Vegan & Cruelty Free Makeup

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

RAREBEAUTY.COM

Rare Beauty by Selena Gomez | Vegan & Cruelty Free Makeup

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

Rare Beauty by Selena Gomez | Vegan & Cruelty Free Makeup

rarebeauty.com

rarebeauty.com

Rare Beauty by Selena Gomez | Vegan & Cruelty Free Makeup

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "HealthAndBeautyBusiness" — unable to validate specific properties
Info::
3 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
8 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Rare Beauty",
  "url": "https://www.rarebeauty.com",
  "logo": "https://customers.seomanager.com/knowledgegraph/logo/therarebeauty_myshopify_com_logo.jpg",
  "image": "https://customers.seomanager.com/knowledgegraph/logo/therarebeauty_myshopify_com_logo.jpg",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "1-888-892-7273",
      "contactType": "customer service"
    }
  ],
  "sameAs": [
    "https://www.facebook.com/Rare-Beauty-102403614660064/%3Fmodal%3Dadmin_todo_tour",
    "https://twitter.com/rarebeauty",
    "https://www.instagram.com/rarebeauty/",
    "https://www.youtube.com/channel/UCvOtsjwO04Seaep0J2clYEw",
    "https://www.linkedin.com/company/rarebeautyofficial"
  ]
}
Block 2 : HealthAndBeautyBusiness
11 properties Valid
{
  "@context": "https://schema.org",
  "@type": "HealthAndBeautyBusiness",
  "name": "Rare Beauty",
  "url": "https://www.rarebeauty.com",
  "description": "Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.",
  "image": "https://customers.seomanager.com/knowledgegraph/logo/therarebeauty_myshopify_com_logo.jpg",
  "telephone": "424-502-1061",
  "brand": {
    "@type": "Brand",
    "name": "Rare Beauty"
  },
  "priceRange": "$5 - 35",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "33.9188522",
    "longitude": "-118.3951921"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "222 N Pacific Coast Highway Suite 200",
    "addressLocality": "El Segundo",
    "addressRegion": "California",
    "postalCode": "90245",
    "addressCountry": "US"
  }
}
Block 3 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Rare Beauty",
  "url": "www.rarebeauty.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.rarebeauty.com/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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