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https://auburn.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

70/100

Site name appears as

Page titleAuburn University
og:site_nameAuburn University
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

mailto link + tel link

Findings

  • Missing brand name in: twitter:site, Organization.name
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Warning::
Invalid twitter:card value: "Auburn University, one of the South’s largest universities, is a leader in arts and applied science education, and it brings a tradition of spirit to the responsive career preparation it offers."
Valid values are: summary, summary_large_image, app, player.
Got: Auburn University, one of the South’s largest universities, is a leader in arts and applied science education, and it brings a tradition of spirit to the responsive career preparation it offers.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: Auburn University, one of the South’s largest universities, is a leader in arts and applied science education, and it brings a tradition of spirit to the responsive career preparation it offers.

Valid values are: summary, summary_large_image, app, player.

Why this matters

Invalid twitter:card value means Twitter renders no card at all — your shares appear as plain-text URLs.

Learn more ▾

twitter:card accepts only 'summary', 'summary_large_image', 'app', or 'player'. Anything else (typos, made-up values) means Twitter falls back to no-card rendering. Use 'summary_large_image' for most blog/article content; 'summary' for compact previews.

Source: Twitter Developer Platform

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

auburn.edu

Auburn University Homepage | Auburn University

Auburn University, one of the South’s largest universities, is a leader in arts and applied science education, and it brings a tradition of spirit to the responsive career preparation it offers.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — Auburn University, one of the South’s largest universities, is a leader in arts and applied science education, and it brings a tradition of spirit to the responsive career preparation it offers.
  • twitter:title — Auburn University Homepage | Auburn University
  • twitter:description — Auburn University, one of the South’s largest universities, is a leader in arts and applied science education, and it...
  • twitter:image — https://auburn.edu/template/2024/_assets/images/bank/page-preview-samford-03.jpg

AUBURN.EDU

Auburn University Homepage | Auburn University

Auburn University, one of the South’s largest universities, is a leader in arts and applied science education, and it brings a tradition of spirit to the responsive career preparation it offers.

Preview quality · Facebook B · 80/100

Description will be truncated (196 chars / 155 max)

  • og:title — Auburn University Homepage | Auburn University
  • og:description — Auburn University, one of the South’s largest universities, is a leader in arts and applied science education, and it...
  • og:image — https://auburn.edu/template/2024/_assets/images/bank/page-preview-samford-03.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://auburn.edu/
  • og:site_name — Auburn University

  • Description will be truncated on Facebook (196 chars, max 155)

    → Tighten og:description to ≤155 characters

Auburn University Homepage | Auburn University

auburn.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (196 chars / 150 max)

  • og:title — Auburn University Homepage | Auburn University
  • og:description — Auburn University, one of the South’s largest universities, is a leader in arts and applied science education, and it...
  • og:image — https://auburn.edu/template/2024/_assets/images/bank/page-preview-samford-03.jpg

  • Description will be truncated on LinkedIn (196 chars, max 150)

    → Tighten og:description to ≤150 characters

auburn.edu

Auburn University Homepage | Auburn University

Auburn University, one of the South’s largest universities, is a leader in arts and applied science education, and it brings a tradition of spirit to the responsive career preparation it offers.

Preview quality · Slack A+ · 100/100
  • og:title — Auburn University Homepage | Auburn University
  • og:description — Auburn University, one of the South’s largest universities, is a leader in arts and applied science education, and it...
  • og:image — https://auburn.edu/template/2024/_assets/images/bank/page-preview-samford-03.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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