Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
53/100
Site name appears as
| Page title | Academy of Nutrition and Dietetics: eatright.org | |
| og:site_name | — | |
| twitter:site | @eatright | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:type tag helps social platforms categorize the content.
Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.
Learn more ▾ ▴
og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview

eatright.org
Academy of Nutrition and Dietetics: eatright.org
No description
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — Add twitter:description to give the preview body text
- twitter:image — falling back from og:image

EATRIGHT.ORG
Academy of Nutrition and Dietetics: eatright.org
No description
- og:title — Academy of Nutrition and Dietetics: eatright.org
- og:description — Add og:description to give the preview body text
- og:image — https://www.eatright.org/-/media/images/metadata/eatright-logo.jpg?h=675&w=1200&rev=160784561cdf475ba85d074df242f10a&...
- og:type — Add og:type — Recommended — tells Facebook the content category
- og:url — https://www.eatright.org/
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Academy of Nutrition and Dietetics: eatright.org
eatright.org
- og:title — Academy of Nutrition and Dietetics: eatright.org
- og:description — Add og:description to give the preview body text
- og:image — https://www.eatright.org/-/media/images/metadata/eatright-logo.jpg?h=675&w=1200&rev=160784561cdf475ba85d074df242f10a&...
eatright.org
Academy of Nutrition and Dietetics: eatright.org
No description

- og:title — Academy of Nutrition and Dietetics: eatright.org
- og:description — Add og:description to give the preview body text
- og:image — https://www.eatright.org/-/media/images/metadata/eatright-logo.jpg?h=675&w=1200&rev=160784561cdf475ba85d074df242f10a&...
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | — | — | — | |
| twitter:image | ⚠ | — | — | — |
CStructured DataAction2 JSON-LD block(s) found — some improvements recommended.REVIEW
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
http://schema.org/The @context should be "https://schema.org" for search engines to recognize the data.
https://schema.orgJSON-LD without @context is invalid structured data — Google ignores the entire block.
Learn more ▾ ▴
@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.
Source: JSON-LD spec / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.eatright.org",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.eatright.org/search-results?keyword={search_term}",
"query-input": "required name=search_term"
}
}{
"@context": "http://schema.org/",
"@type": "WebPage",
"name": "Eatright.org - Academy of Nutrition and Dietetics",
"description": "The Academy of Nutrition and Dietetics is the worlds largest organization of food and nutrition professionals founded in Cleveland, Ohio, in 1917, by a visionary group of women dedicated to helping the government conserve food and improve the publics health and nutrition during World War I.",
"url": "https://www.eatright.org/"
}ALinks188 links checked, 187 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 504 | https://academylogin.org | <a> | HTTP 504 |
Redirects (9)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.amazon.com/gp/help/customer/... | https://www.amazon.com/gp/help/customer/... | <a> | 0 |
| https://paperform.co/privacy | https://paperform.co/privacy | <a> | 0 |
| https://vimeo.com/privacy | https://vimeo.com/privacy | <a> | 0 |
| https://www.eatrightpro.org | https://www.eatrightpro.org | <a> | 0 |
| https://www.eatrightstore.org | https://www.eatrightstore.org | <a> | 0 |
| https://www.eatrightpro.org/ | https://www.eatrightpro.org/ | <a> | 0 |
| https://www.eatrightstore.org/ | https://www.eatrightstore.org/ | <a> | 0 |
| https://www.eatrightcpe.org | https://www.eatrightcpe.org | <a> | 0 |
| https://www.eatrightpro.org/nutritionfac... | https://www.eatrightpro.org/nutritionfac... | <a> | 0 |