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https://kayak.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
73 images, 0 descriptive filenames
REVIEW
73 images, 0 descriptive filenames
Warning::
100% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
0 descriptive
0 hash-based
73 generic
73 total
FilenameQualityAltIssues
.generic✓1
.generic✓1
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.generic✓1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.kayak.com
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://kayak.com Canonical https://www.kayak.com Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Search Flights, Hotels & Rental Cars | KAYAK
Info::
Title length (44 chars) is optimal
Info::
Title and H1 are well-aligned
Title

"Search Flights, Hotels & Rental Cars | KAYAK"

44 characters Optimal ✓
Title: Search Flights, Hotels & Rental Cars | KAYAK
H1: Search Flights, Hotels & Rental Cars
Match: Similar ✓
Robots: Indexable (no restrictions)
A
Content Depth
3272 words, Very Difficult
PASS
3272 words, Very Difficult
Info::
Page has 3272 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 30)
3272 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 30

Text-to-HTML Ratio

1% text 99% HTML

19 KB / 1482 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
3 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

FAQPage Eligible

FAQ rich results

Detected schema types

Website json-ld
0/0 required
Organization json-ld → Organization knowledge panel
2/2 required · 1/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Add a logo URL (square, ≥112px) Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type
FAQPage json-ld → FAQ rich results
1/1 required
Required fields (Google)
  • mainEntity — Required — without this the FAQ schema is invalid
Google's spec for this type

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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