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Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
3
PASS
5
INFO
0
Checks
9
5 PASS 3 REVIEW 1 FIX
F
Image Optimization
Action
5 issues found across 40 images
FIX
5 issues found across 40 images
Warning::
6 images significantly larger than display size
Resizing to display dimensions could save approximately 2220 KB.
Got: ~2220 KB wasted
Warning::
8 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
13 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
24 of 40 images use legacy formats
Warning::
Total image weight: 6218 KB (6.1 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
B
Autoplay Media
1 autoplay media element(s) -- all muted
REVIEW
1 autoplay media element(s) -- all muted
Info::
1 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

69/100

Site name appears as

Page titleCharlotte Roofing
og:site_nameCharlotte Roofing
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

  • Missing brand name in: twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

www.charlotteroofing.com

Home

If you are looking for a new roof, need maintenance or repair work, we are your go-to local roofing experts in Charlotte.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

WWW.CHARLOTTEROOFING.COM

Home

If you are looking for a new roof, need maintenance or repair work, we are your go-to local roofing experts in Charlotte.

Preview quality · Facebook A+ · 95/100
  • og:title — Home
  • og:description — If you are looking for a new roof, need maintenance or repair work, we are your go-to local roofing experts in Charlo...
  • og:image — https://www.charlotteroofing.com/wp-content/uploads/2024/05/Logo.png
  • og:type — website
  • og:url — https://www.charlotteroofing.com/
  • og:site_name — Charlotte Roofing

  • og:image is too small for Facebook (392×119)

    → Upload an image at least 200×200 — recommended 1200×630 for large cards

Home

www.charlotteroofing.com

Preview quality · LinkedIn A+ · 95/100
  • og:title — Home
  • og:description — If you are looking for a new roof, need maintenance or repair work, we are your go-to local roofing experts in Charlo...
  • og:image — https://www.charlotteroofing.com/wp-content/uploads/2024/05/Logo.png

  • og:image is too small for LinkedIn (392×119)

    → Upload an image at least 200×200

www.charlotteroofing.com

Home

If you are looking for a new roof, need maintenance or repair work, we are your go-to local roofing experts in Charlotte.

Preview quality · Slack A+ · 100/100
  • og:title — Home
  • og:description — If you are looking for a new roof, need maintenance or repair work, we are your go-to local roofing experts in Charlo...
  • og:image — https://www.charlotteroofing.com/wp-content/uploads/2024/05/Logo.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A
Open Graph / Twitter Card Depth
1 OG/Twitter depth issue(s) detected
PASS
1 OG/Twitter depth issue(s) detected
Warning::
og:image dimensions 392×119 are below Facebook's 200×200 minimum
Facebook treats OG images smaller than 200×200 as too small to display as a preview. The actual image will likely be ignored and shares will fall back to no preview image. Use at least 200×200; optimal is 1200×630 for the standard 1.91:1 wide preview.
Got: 392×119
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
Custom type "RoofingContractor" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.charlotteroofing.com\/",
      "url": "https:\/\/www.charlotteroofing.com\/",
      "name": "Professional Roofers Charlotte NC | Charlotte Roofing",
      "isPartOf": {
        "@id": "https:\/\/www.charlotteroofing.com\/#website"
      },
      "about": {
        "@id": "https:\/\/www.charlotteroofing.com\/#organization"
      },
      "datePublished": "2024-05-20T07:02:37+00:00",
      "dateModified": "2026-07-15T10:22:46+00:00",
      "description": "If you are looking for a new roof, need maintenance or repair work, we are your go-to local roofing experts in Charlotte.",
      "breadcrumb": {
        "@id": "https:\/\/www.charlotteroofing.com\/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https:\/\/www.charlotteroofing.com\/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/www.charlotteroofing.com\/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.charlotteroofing.com\/#website",
      "url": "https:\/\/www.charlotteroofing.com\/",
      "name": "Charlotte Roofing",
      "description": "Roofing Charlotte NC",
      "publisher": {
        "@id": "https:\/\/www.charlotteroofing.com\/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https:\/\/www.charlotteroofing.com\/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/www.charlotteroofing.com\/#organization",
      "name": "Charlotte Roofing Specialists, LLC",
      "url": "https:\/\/www.charlotteroofing.com\/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https:\/\/www.charlotteroofing.com\/#\/schema\/logo\/image\/",
        "url": "https:\/\/www.charlotteroofing.com\/wp-content\/uploads\/2024\/05\/Logo.png",
        "contentUrl": "https:\/\/www.charlotteroofing.com\/wp-content\/uploads\/2024\/05\/Logo.png",
        "width": 392,
        "height": 119,
        "caption": "Charlotte Roofing Specialists, LLC"
      },
      "image": {
        "@id": "https:\/\/www.charlotteroofing.com\/#\/schema\/logo\/image\/"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/charlotteroofingspecialists",
        "https:\/\/www.instagram.com\/charlotteroofingspecialists"
      ],
      "description": "Since 2010, Charlotte Roofing Specialists has been the trusted choice for roofing services in Charlotte, North Carolina. As a locally owned and operated business, we take pride in providing exceptional Roofing Contractor Services and Roofing Insulation Services. What sets us apart is our Roofing Specialty designation on our General Contractor's Licenses, demonstrating our expertise in roofing. We hold General Contractor's Licenses for both North Carolina and South Carolina. Whether you need a new roof for a new build or an existing structure, we are the licensed roofing contractor you can rely on. Contact us today for all your roofing needs in Charlotte, NC.",
      "email": "info@charlotteroofing.com",
      "telephone": "704-364-3464",
      "legalName": "Charlotte Roofing Specialists, LLC",
      "foundingDate": "2010-06-08",
      "naics": "238160",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "minValue": "11",
        "maxValue": "50"
      }
    }
  ]
}
Block 2 : RoofingContractor
11 properties Valid
{
  "@context": "http://schema.org",
  "@type": "RoofingContractor",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "US",
    "addressLocality": "Charlotte",
    "addressRegion": "NC",
    "postalCode": "28207",
    "streetAddress": "757 Providence Road"
  },
  "name": "Charlotte Roofing Specialists, LLC",
  "url": "http://www.charlotteroofing.com/",
  "priceRange": "$$$ - $$$",
  "logo": {
    "@type": "ImageObject",
    "inLanguage": "en-US",
    "@id": "https://www.charlotteroofing.com/#/schema/logo/image/",
    "url": "https://www.charlotteroofing.com/cms-wfc/wp-content/uploads/2019/08/logonew.png",
    "contentUrl": "https://www.charlotteroofing.com/cms-wfc/wp-content/uploads/2019/08/logonew.png",
    "width": 321,
    "height": 84,
    "caption": "Charlotte Roofing Specialists, LLC"
  },
  "image": {
    "@id": "https://www.charlotteroofing.com/#/schema/logo/image/"
  },
  "telephone": "(704) 850-5813",
  "openingHours": [
    "Mo-Fri 8:00-17:00"
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "5",
    "reviewCount": "10"
  }
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 5 schema type(s)
PASS
2 JSON-LD block(s) declaring 5 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
5 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, Organization, RoofingContractor, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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