https://www.amazon.co.uk/ref=nav_logo
SEO
· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
90
GRADE
A
FIX
0
REVIEW
2
PASS
11
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
1411 PASS 2 REVIEW
CSitemap FreshnessActionNo sitemap.xml foundREVIEW
Sitemap Freshness
ActionNo sitemap.xml found
No sitemap.xml found
Info::
No sitemap.xml found
Sitemaps help search engines discover and prioritize URLs. Not strictly required for small sites where every page is linked from the homepage, but recommended once a site grows beyond a few dozen URLs.
CSitemap × Robots ConsistencyActionSitemap or robots.txt missing -- consistency check skippedREVIEW
Sitemap × Robots Consistency
ActionSitemap or robots.txt missing -- consistency check skipped
Sitemap or robots.txt missing -- consistency check skipped
Info::
Cross-check skipped (sitemap or robots.txt absent)
ACanonical URLMinor issuesPASS
Canonical URL
Minor issues
Minor issues
Info::
Canonical tag present
Got: https://www.amazon.co.uk/
Warning::
Canonical does not match final URL (https://www.amazon.co.uk/ref=nav_logo)
Info::
Canonical target returns 202
Canonical URL Configured
Page URL https://www.amazon.co.uk/ref=nav_logo Canonical https://www.amazon.co.uk/ Match Points to a different page Target 202 ✓
AMeta TagsTitle: 71 charsPASS
Meta Tags
Title: 71 chars
Title: 71 chars
Info::
Page title is set
Got: Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more
Warning::
Title is 71 characters — will be truncated in search results
Info::
Meta description is 168 characters — truncated on mobile (~160 char limit)
Title
"Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more"
71 characters Will truncate
Robots: Indexable (no restrictions)
A+Title Style DepthTitle style is clean -- consistent separator, no stale year, no keyword stuffingPASS
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
AContent Depth1713 words, DifficultPASS
Content Depth
1713 words, Difficult
1713 words, Difficult
Info::
Page has 1713 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 13)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 13
Text-to-HTML Ratio
1% text 99% HTML
10 KB / 732 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links199 internal, 27 externalPASS
Internal Links
199 internal, 27 external
199 internal, 27 external
Info::
199 internal links (88%)
Info::
98% of links use descriptive anchor text
Info::
Page has 226 links — consider reducing
Info::
199 internal / 27 external links
Link Distribution
88% internal (199) 12% external (27)
Anchor Text Quality
222 Descriptive 1 Generic 3 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | # | 4 |
| 2 | 4 | |
| 3 | javascript:void(0) | 4 |
| 4 | /privacyprefs/retail?ref_=portal_banner_cpp | 2 |
| 5 | /gp/help/customer/display.html/?nodeId=201890250 | 2 |
| 6 | /b/?_encoding=UTF8&node=219522871031&ref_=hul_cgw_btf_d_uk_qc_0826_bb_bbq&ishaul=1&pd_rd_w=hhfmA&content-id=amzn1.sym.e59cb19b-ac59-4063-8e35-2d201f4184de&pf_rd_p=e59cb19b-ac59-4063-8e35-2d201f4184de&pf_rd_r=VVPE1C9NVKQ33HK9KHAZ&pd_rd_wg=quxLC&pd_rd_r=a4951713-5a44-4fe2-86a2-78072317ad8c | 1 |
| 7 | /customer-preferences/edit?ie=UTF8&preferencesReturnUrl=%2F&ref_=topnav_lang_ais | 1 |
| 8 | /haul/store/?_encoding=UTF8&ref_=hul_cgw_btf_d_uk_qc_0826_rdtwau10_cta&pd_rd_w=gndMa&content-id=amzn1.sym.f5622406-7b2d-4976-a538-532c361485d0&pf_rd_p=f5622406-7b2d-4976-a538-532c361485d0&pf_rd_r=VVPE1C9NVKQ33HK9KHAZ&pd_rd_wg=quxLC&pd_rd_r=a4951713-5a44-4fe2-86a2-78072317ad8c | 1 |
| 9 | /gp/bestsellers/?ie=UTF8&ref_=nav_cs_bestsellers&pd_rd_w=EmDE9&content-id=amzn1.sym.c43046b4-b058-4849-911a-860b245c9189&pf_rd_p=c43046b4-b058-4849-911a-860b245c9189&pf_rd_r=VVPE1C9NVKQ33HK9KHAZ&pd_rd_wg=pCX7F&pd_rd_r=184ee5f5-651a-4131-9eac-b3cdff21c173 | 1 |
| 10 | /b/?_encoding=UTF8&node=560798&pd_rd_w=zcl9Y&content-id=amzn1.sym.2c4e02ad-48d2-4008-92de-021a68a42d32&pf_rd_p=2c4e02ad-48d2-4008-92de-021a68a42d32&pf_rd_r=VVPE1C9NVKQ33HK9KHAZ&pd_rd_wg=pCX7F&pd_rd_r=184ee5f5-651a-4131-9eac-b3cdff21c173&ref_=pd_hp_d_atf_unk | 1 |
Top External Domains
| Domain | Links |
|---|---|
| services.amazon.co.uk | 6 |
| music.amazon.co.uk | 2 |
| kdp.amazon.com | 2 |
| www.abebooks.co.uk | 1 |
| supply.amazon.co.uk | 1 |
| www.imdb.com | 1 |
| www.goodreads.com | 1 |
| www.amazon.jobs | 1 |
| aws.amazon.com | 1 |
| www.shopbop.com | 1 |
A+Image SEO74 images, 73 descriptive filenamesPASS
Image SEO
74 images, 73 descriptive filenames
74 images, 73 descriptive filenames
Info::
1 image(s) have hash/generic filenames
Info::
1 image(s) missing alt text — see Accessibility tab
73 descriptive
1 hash-based
0 generic
74 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| f9381cbd-28b5-4b2b-b71e-45d1cd1da6bf_1784536167095._SY304_CB758090009_.jpg | hash | ✓ | 1 |
Current: f9381cbd-28b5-4b2b-b71e-45d1cd1da6bf_1784536167095._SY304_CB758090009_.jpg Suggested: da3d5b05-d0d1-4338-997f-bf41f6664903desktop758x6081x.jpg | |||
| loading-4x-gray._CB485916908_.gif | descriptive | ✗ | 1 |
See Accessibility tab for detailed alt text quality analysis.
A+Hreflang URL QualityNo hreflang tags on the pagePASS
Hreflang URL Quality
No hreflang tags on the page
No hreflang tags on the page
Info::
No hreflang tags on the page
A+Hreflang CompletenessNo hreflang tags on this page -- check is N/A (single-language site or unannotated)PASS
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+Sitemap HygieneNo sitemap to evaluate -- depth check is N/APASS
Sitemap Hygiene
No sitemap to evaluate -- depth check is N/A
No sitemap to evaluate -- depth check is N/A
Info::
No sitemap fetched -- depth check skipped
AMarkup Quality2 markup-quality issue(s) detectedPASS
Markup Quality
2 markup-quality issue(s) detected
2 markup-quality issue(s) detected
Info::
`<meta charset>` declared at byte 1287 -- past the 1024-byte spec window
The HTML5 spec requires the encoding declaration to appear in the first 1024 bytes. Browsers that started parsing in a default encoding and discover the real charset later DISCARD parsing state and re-parse from the top -- a measurable hit to First Contentful Paint. Move the `<meta charset>` tag to be the first child of `<head>`.
Info::
6 redundant ARIA role attribute(s) on native semantic element(s)
The W3C "ARIA in HTML" spec calls this its first rule: don't use ARIA when a native HTML element already conveys the semantics. `<button role="button">`, `<a href role="link">`, `<nav role="navigation">`, `<main role="main">` -- the role attribute either does nothing or shadows the native semantic, occasionally breaking assistive-tech behaviors. Remove the redundant role.
A+Schema Markup AuditPer-type completeness vs Schema.org requirements + rich-result eligibilityPASS
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
No structured data detected
Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.