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https://expertroofingwestchester.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
1
REVIEW
3
PASS
5
INFO
0
Checks
9
5 PASS 3 REVIEW 1 FIX
F
Image Optimization
Action
7 issues found across 72 images
FIX
7 issues found across 72 images
Warning::
17 images significantly larger than display size
Resizing to display dimensions could save approximately 1163 KB.
Got: ~1163 KB wasted
Warning::
10 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
14 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
35 of 72 images use legacy formats
Warning::
Total image weight: 1951 KB (1.9 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Info::
2 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://expertroofingwestchester.com/wp-content/uploads/2023/05/Expert-Roofing-Roof-before.webp, https://expertroofingwestchester.com/wp-content/uploads/2023/05/Expert-Roofing-Roof-After.webp.
Info::
2 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://expertroofingwestchester.com/wp-content/uploads/2025/11/logo-expert6.webp, https://lh3.googleusercontent.com/places/AJQcZqLgZKGGQO2vB9CcVv2Ctv4GWBeDZI4HNqNa00Rqjew3KHOaQTzpggHoqRv74HPPgOFSS0CNJh_kh4sPvWH5Uppx6RJ9GjA1AVY=s1600-w300-h300.
B
Open Graph / Twitter Card Depth
2 OG/Twitter depth issue(s) detected
REVIEW
2 OG/Twitter depth issue(s) detected
Info::
og:image aspect ratio 1.00:1 (1080×1080) is outside Facebook's recommended ~1.91:1
Facebook's recommended OG image is 1200×630 (1.91:1 aspect ratio). The declared dimensions 1080×1080 give a ratio of 1.00:1, which Facebook will crop center-to-fit; the result often clips important content from the top/bottom or sides. Use a wider/taller image close to 1.91:1, or accept the cropping consequences.
Got: 1.00:1 (1080×1080)
Warning::
Twitter card is `summary_large_image` but OG image is 1080×1080 (ratio 1.00:1) -- closer to square
`twitter:card` is set to `summary_large_image` (the wide-image preview format), but the declared OG image dimensions (1080×1080, aspect ratio 1.00:1) are closer to square than wide. Twitter will crop the image to fit the wide format, often badly. Either: (1) provide a wider image (~2:1 ratio recommended; minimum 600×314, optimal 1200×630), or (2) change `twitter:card` to `summary` which uses a square thumbnail crop.
Got: 1080×1080 declared with summary_large_image card
B
Structured Data
3 JSON-LD block(s) found — some improvements recommended.
REVIEW
3 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #3
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "RoofingContractor" — unable to validate specific properties
Info::
Custom type "Corporation" — unable to validate specific properties
Info::
3 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : RoofingContractor
14 properties Valid
{
  "@context": "https://schema.org",
  "@type": "RoofingContractor",
  "name": "Expert Roofing of Westchester",
  "image": "https://08c6336f35.nxcli.io/wp-content/uploads/2021/06/logo-expert6.png",
  "@id": "https://08c6336f35.nxcli.io/#website",
  "url": "https://08c6336f35.nxcli.io/",
  "telephone": "+19143550491",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "777 Westchester Avenue, Suite 101",
    "addressLocality": "White Plains",
    "addressRegion": "NY",
    "postalCode": "10604",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.0230342,
    "longitude": -73.7316115
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "00:00",
      "closes": "23:59"
    }
  ],
  "sameAs": [
    "https://www.facebook.com/expertroofingcontractors/",
    "https://twitter.com/of_westchester",
    "https://www.youtube.com/channel/UCcDJh4LOg0DgmtbOwOWDOSg/about"
  ],
  "areaServed": [
    {
      "@type": "City",
      "name": "Armonk"
    },
    {
      "@type": "City",
      "name": "Bedford"
    },
    {
      "@type": "City",
      "name": "Bedford Hills"
    },
    {
      "@type": "City",
      "name": "Bronxville"
    },
    {
      "@type": "City",
      "name": "Chappaqua"
    },
    {
      "@type": "City",
      "name": "Dobbs Ferry"
    },
    {
      "@type": "City",
      "name": "Eastchester"
    },
    {
      "@type": "City",
      "name": "Harrison"
    },
    {
      "@type": "City",
      "name": "Hartsdale"
    },
    {
      "@type": "City",
      "name": "Larchmont"
    },
    {
      "@type": "City",
      "name": "Mamaroneck"
    },
    {
      "@type": "City",
      "name": "New Rochelle"
    },
    {
      "@type": "City",
      "name": "Ossining"
    },
    {
      "@type": "City",
      "name": "Pleasantville"
    },
    {
      "@type": "City",
      "name": "Pound Ridge"
    },
    {
      "@type": "City",
      "name": "Purchase"
    },
    {
      "@type": "City",
      "name": "Rye"
    },
    {
      "@type": "City",
      "name": "Rye Brook"
    },
    {
      "@type": "City",
      "name": "Scarsdale"
    },
    {
      "@type": "City",
      "name": "Tarrytown"
    },
    {
      "@type": "City",
      "name": "White Plains"
    }
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Expert Roofing Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Roof Installation & Replacement",
          "description": "Professional installation of durable shingle, metal, and flat roofing systems for homes and businesses."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Roof Repair & Leak Repair",
          "description": "Emergency roof leak detection and expert repairs to extend the lifespan of your roofing system."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Chimney Waterproofing",
          "description": "Comprehensive chimney flashing, masonry sealing, and waterproofing to prevent structural water damage."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Gutter Installation & Repair",
          "description": "Custom seamless gutter installation and repair services to ensure proper home drainage."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Skylight Installation",
          "description": "Expert residential and commercial skylight installation and restoration services in Westchester."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Masonry Repair Services",
          "description": "High-quality stone work and masonry repairs for driveways, chimneys, and walkways."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Siding Installation",
          "description": "Premium vinyl and cedar siding installation to enhance your property's curb appeal and insulation."
        }
      }
    ]
  }
}
Block 2 : Corporation
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "name": "Expertroofing Westchester",
  "url": "https://08c6336f35.nxcli.io/",
  "logo": "https://08c6336f35.nxcli.io/wp-content/uploads/2021/06/logo-expert6.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+19143550491",
    "contactType": "customer service",
    "areaServed": "US",
    "availableLanguage": "en"
  },
  "sameAs": [
    "https://www.facebook.com/expertroofingcontractors/",
    "https://twitter.com/of_westchester",
    "https://www.youtube.com/channel/UCcDJh4LOg0DgmtbOwOWDOSg/about"
  ]
}
Block 3 : WebSite
5 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "name": "Expert Roofing Westchester",
  "url": "https://08c6336f35.nxcli.io/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://08c6336f35.nxcli.io/wp-content/uploads/2021/06/logo-expert6.png{search_term_string}https://08c6336f35.nxcli.io/?s={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://expertroofingwestchester.com/wp-content/uploads/2025/04/Untitled-design-10.jpg
Info::
og:title is long (62 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 62 chars Expected: 25–60 chars
Info::
og:description is long (232 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 232 chars Expected: 55–200 chars
URL: https://expertroofingwestchester.com/wp-content/uploads/2025/04/Untitled-design-10.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 62 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

URL: 232 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

expertroofingwestchester.com

Top Rated Roof Repair & Replacement Services in Westchester NY

Expert Roofing Westchester provides top-rated roofing services in Westchester County, NY. We offer roof repair, replacement, installation & free estimates from licensed, reliable roofers. Call today for a durable, high-quality roof.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (232 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Top Rated Roof Repair & Replacement Services in Westchester NY
  • twitter:description — Expert Roofing Westchester provides top-rated roofing services in Westchester County, NY. We offer roof repair, repla...
  • twitter:image — https://expertroofingwestchester.com/wp-content/uploads/2025/04/Untitled-design-10.jpg

  • Description will be truncated on Twitter/X (232 chars, max 200)

    → Tighten the description to ≤200 characters

EXPERTROOFINGWESTCHESTER.COM

Top Rated Roof Repair & Replacement Services in Westchester NY

Expert Roofing Westchester provides top-rated roofing services in Westchester County, NY. We offer roof repair, replacement, installation & free estimates from licensed, reliable roofers. Call today for a durable, high-quality roof.

Preview quality · Facebook A · 90/100

Title will be truncated (62 chars / 60 max)

Description will be truncated (232 chars / 155 max)

  • og:title — Top Rated Roof Repair & Replacement Services in Westchester NY
  • og:description — Expert Roofing Westchester provides top-rated roofing services in Westchester County, NY. We offer roof repair, repla...
  • og:image — https://expertroofingwestchester.com/wp-content/uploads/2025/04/Untitled-design-10.jpg
  • og:type — website
  • og:url — https://expertroofingwestchester.com/
  • og:site_name — Expert Roofing of Westchester

  • Title will be truncated on Facebook (62 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (232 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (1080×1080)

    → Upload an image ≥1200×630 for the large preview card

Top Rated Roof Repair & Replacement Services in Westchester NY

expertroofingwestchester.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (232 chars / 150 max)

  • og:title — Top Rated Roof Repair & Replacement Services in Westchester NY
  • og:description — Expert Roofing Westchester provides top-rated roofing services in Westchester County, NY. We offer roof repair, repla...
  • og:image — https://expertroofingwestchester.com/wp-content/uploads/2025/04/Untitled-design-10.jpg

  • Description will be truncated on LinkedIn (232 chars, max 150)

    → Tighten og:description to ≤150 characters

expertroofingwestchester.com

Top Rated Roof Repair & Replacement Services in Westchester NY

Expert Roofing Westchester provides top-rated roofing services in Westchester County, NY. We offer roof repair, replacement, installation & free estimates from licensed, reliable roofers. Call today for a durable, high-quality roof.

Preview quality · Slack A+ · 100/100
  • og:title — Top Rated Roof Repair & Replacement Services in Westchester NY
  • og:description — Expert Roofing Westchester provides top-rated roofing services in Westchester County, NY. We offer roof repair, repla...
  • og:image — https://expertroofingwestchester.com/wp-content/uploads/2025/04/Untitled-design-10.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Rich Results Eligibility
3 JSON-LD block(s) declaring 3 schema type(s)
PASS
3 JSON-LD block(s) declaring 3 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Corporation, RoofingContractor, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
A
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
PASS

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

A

85/100

Site name appears as

Page titleTop Rated Roof Repair & Replacement Services in Westchester NY
og:site_nameExpert Roofing of Westchester
twitter:site—
Organization.nameExpertroofing Westchester

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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