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· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

95

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
buzzsumo.com/wp-content/uploads/2023/08/BuzzSumo-Homepage-Gradient.jpg86400.0 s537.5 KiB
buzzsumo.com/wp-content/uploads/2023/01/Group-247.png86400.0 s344.3 KiB
/wp-content/uploads/2021/09/Rise-Stacked-Logo-SQUARE-CREA...86400.0 s200.9 KiB
app.buzzsumo.com/consent-manager.js0.0 ms64.4 KiB
/wp-content/uploads/2023/10/Media-Database-with-social-re...86400.0 s142.6 KiB
/wp-content/themes/brandwatch/build/modules/core/module-c...86400.0 s82.2 KiB
/wp-content/themes/brandwatch/assets/images/blue-radial-g...86400.0 s57.5 KiB
/wp-content/themes/brandwatch/build/modules/core/module-c...86400.0 s49.7 KiB
buzzsumo.com/wp-content/uploads/2023/01/resize-1.png86400.0 s33.7 KiB
buzzsumo.com/wp-content/uploads/2023/01/bg.jpg86400.0 s33.2 KiB
buzzsumo.com/wp-content/uploads/2022/11/Frame-2467.svg86400.0 s29.3 KiB
buzzsumo.com/wp-content/uploads/2021/08/Best-headlines-blog-header.svg86400.0 s29.2 KiB
buzzsumo.com/wp-content/uploads/2023/01/Avatar.png86400.0 s27.2 KiB
buzzsumo.com/wp-content/uploads/2021/04/theCLIKK-logo.png86400.0 s26.6 KiB
buzzsumo.com/wp-content/uploads/2023/01/Connective3-logo2.png86400.0 s25.7 KiB
buzzsumo.com/wp-content/uploads/2023/01/resize-2-1.png86400.0 s16.4 KiB
buzzsumo.com/wp-content/themes/brandwatch/static/fonts/roboto-regular.woff286400.0 s14.6 KiB
buzzsumo.com/wp-content/themes/brandwatch/static/fonts/roboto-bold.woff286400.0 s14.5 KiB
buzzsumo.com/wp-content/themes/brandwatch/static/fonts/roboto-light.woff286400.0 s14.5 KiB
buzzsumo.com/wp-content/uploads/2023/01/Group-249.png86400.0 s13.1 KiB
buzzsumo.com/wp-content/themes/brandwatch/assets/dist/js/lib/tiny-slider.min.js86400.0 s12.7 KiB
/wp-content/themes/brandwatch/assets/dist/css/includes.cs...86400.0 s11.6 KiB
/wp-content/themes/brandwatch/build/modules/blog/module-b...86400.0 s9.4 KiB
buzzsumo.com/wp-content/uploads/2022/11/ogilvy-logo-C1C2D471E1-seeklogo-1.svg86400.0 s9.1 KiB
buzzsumo.com/wp-content/uploads/2022/11/512px-BuzzFeed-1.svg86400.0 s7.1 KiB
js.partnerstack.com/v1/14400.0 s3.5 KiB
buzzsumo.com/wp-content/uploads/2023/05/Erika-Heald-e1683131340490.jpg86400.0 s4.4 KiB
buzzsumo.com/wp-content/uploads/2023/05/david-white-e1683131000441.jpeg86400.0 s4.4 KiB
buzzsumo.com/wp-content/uploads/2023/05/Kostas-e1683131061132.jpg86400.0 s4.3 KiB
buzzsumo.com/wp-content/uploads/2022/11/Group.svg86400.0 s3.9 KiB
buzzsumo.com/wp-content/themes/brandwatch/assets/images/hero-bubbles-left.svg86400.0 s3.7 KiB
buzzsumo.com/wp-content/themes/brandwatch/assets/images/bubbles-right.svg86400.0 s3.5 KiB
/wp-content/uploads/2022/11/562px-The_Telegraph_Macon_202...86400.0 s3.4 KiB
app.buzzsumo.com/assets/js/cookies.js0.0 ms1.1 KiB
buzzsumo.com/wp-content/themes/brandwatch/assets/images/hero-bubbles-right.svg86400.0 s2.7 KiB
buzzsumo.com/wp-content/themes/brandwatch/assets/images/bubbles-left.svg86400.0 s2.2 KiB
buzzsumo.com/wp-content/uploads/2022/11/download-3.svg86400.0 s1.9 KiB
/wp-content/themes/brandwatch/assets/dist/js/custom.js?ve...86400.0 s1.6 KiB
/wp-content/themes/brandwatch/templates/header/at-load.js...86400.0 s1.4 KiB
/wp-content/themes/brandwatch/assets/dist/images/quote-ma...86400.0 s744 B
buzzsumo.com/wp-content/themes/brandwatch/assets/images/svg-curve-overlay.svg86400.0 s652 B
/wp-content/themes/brandwatch/build/modules/blog/module-b...86400.0 s443 B

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
main#mainContent > div#block_a3eee2e0a7228026122fb7dd41b028b5 > div.hero-featured__images > img.hero-featured__image main#mainContent > div#block_a3eee2e0a7228026122fb7dd41b028b5 > div.hero-featured__images > img.hero-featured__image
buzzsumo.com/wp-content/uploads/2023/01/Group-247.png343.4 KiB294.5 KiB
BuzzSumo Homepage Gradient body.home > main#mainContent > div.hero-featured__background > img.hero-featured__background-image
buzzsumo.com/wp-content/uploads/2023/08/BuzzSumo-Homepage-Gradient.jpg536.5 KiB291.3 KiB
div.relationship__grid > a.card > div.card__image-container > img.card__image div.relationship__grid > a.card > div.card__image-container > img.card__image
/wp-content/uploads/2021/09/Rise-Stacked-Logo-SQUARE-CREA...200.3 KiB173.4 KiB
Media Database with social reaction data div.mon-row > div.mon-tabs__grid > section#tabpanel_1block_d47c8e4c6290825bd05f04c955041787 > img.badger
/wp-content/uploads/2023/10/Media-Database-with-social-re...142.1 KiB111.9 KiB
main#mainContent > div#block_a3eee2e0a7228026122fb7dd41b028b5 > div.hero-featured__images > img.hero-featured__supporting main#mainContent > div#block_a3eee2e0a7228026122fb7dd41b028b5 > div.hero-featured__images > img.hero-featured__supporting
buzzsumo.com/wp-content/uploads/2023/01/resize-1.png33.3 KiB27.8 KiB
div#tns1 > div#tns1-item0 > div.testimonial__profile > img.attachment-medium div#tns1 > div#tns1-item0 > div.testimonial__profile > img.attachment-medium
buzzsumo.com/wp-content/uploads/2023/01/Avatar.png26.8 KiB24.2 KiB
theCLIKK logo div.relationship__grid > a.card > div.card__image-container > img.card__image
buzzsumo.com/wp-content/uploads/2021/04/theCLIKK-logo.png26.2 KiB20.0 KiB
Connective3 logo div.relationship__grid > a.card > div.card__image-container > img.card__image
buzzsumo.com/wp-content/uploads/2023/01/Connective3-logo2.png25.3 KiB19.4 KiB
main#mainContent > div#block_a3eee2e0a7228026122fb7dd41b028b5 > div.hero-featured__images > img.hero-featured__supporting main#mainContent > div#block_a3eee2e0a7228026122fb7dd41b028b5 > div.hero-featured__images > img.hero-featured__supporting
buzzsumo.com/wp-content/uploads/2023/01/resize-2-1.png15.9 KiB11.6 KiB
main#mainContent > div#block_a3eee2e0a7228026122fb7dd41b028b5 > div.hero-featured__images > img.hero-featured__supporting main#mainContent > div#block_a3eee2e0a7228026122fb7dd41b028b5 > div.hero-featured__images > img.hero-featured__supporting
buzzsumo.com/wp-content/uploads/2023/01/Group-249.png12.7 KiB6.5 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-10-DIV
nodeLabel: Be inspired. Stay informed. See how much interest brands and content generate …
path: 1,HTML,1,BODY,13,MAIN,1,DIV
selector: body.home > main#mainContent > div#block_a3eee2e0a7228026122fb7dd41b028b5
snippet: <div id="block_a3eee2e0a7228026122fb7dd41b028b5" class="hero-featured block block--primary block--padding has-hero-background …">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates
value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 50 ms 47.6 KiB
URLTransfer SizeEst Savings
/wp-content/themes/brandwatch/build/modules/core/module-c...49.4 KiB47.6 KiB

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 37.9 KiB
URLTransfer SizeEst Savings
app.buzzsumo.com/consent-manager.js64.0 KiB37.9 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 63.4 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

Time to Interactive 1.5 s
Layout shift culprits
Document request latency
Optimize DOM size
Font display
Forced reflow
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Max Potential First Input Delay 30 ms
Minify CSS
Avoids enormous network payloads Total size was 1,938 KiB
JavaScript execution time 0.0 s
Minimizes main-thread work 0.6 s
Image elements have explicit `width` and `height`
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 30 ms
Server Backend Latencies 140 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Avoid multiple page redirects
Initial server response time was short Root document took 410 ms
Avoid large layout shifts 1 layout shift found
INP breakdown
User Timing marks and measures
Avoid long main-thread tasks
Avoid non-composited animations
85

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. Learn more about ARIA roles and required parent element.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Outreach div.mon-tabs__grid > ul#tabButtons > li.mon-tabs__button-list-item > button#Outreach
Discovery div.mon-tabs__grid > ul#tabButtons > li.mon-tabs__button-list-item > button#Discovery
Research div.mon-tabs__grid > ul#tabButtons > li.mon-tabs__button-list-item > button#Research
Monitoring div.mon-tabs__grid > ul#tabButtons > li.mon-tabs__button-list-item > button#Monitoring
Chrome Ext. div.mon-tabs__grid > ul#tabButtons > li.mon-tabs__button-list-item > button#Chrome Ext.
Influencers div.mon-tabs__grid > ul#tabButtons > li.mon-tabs__button-list-item > button#Influencers
API div.mon-tabs__grid > ul#tabButtons > li.mon-tabs__button-list-item > button#API

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Carousel Navigation div#block_706bb6aca25f2f78315a8ae61e3a9422 > div.mon-row > div.testimonial__grid > div

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Content Discovery li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Content Research li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Influencers li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Monitoring li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Chrome Extension li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
API li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Competitor Intelligence li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Content Strategy li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Crisis Alerting li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Digital PR li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Influencer Marketing li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Video Marketing li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Resources li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Blog li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Wellbeing Hub li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Webinars li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Help li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Terms & Conditions li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Customer Data Privacy Notice li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Data Processing Addendum li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Cookie Preferences li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
About BuzzSumo li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Contact Us li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Pricing li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Testimonials li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Case Studies li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Login li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Start Free Trial li.lh-tight > ul.pt1 > li.mb1 > a.c-simple-link-light
Copyright © 2026 BuzzSumo Ltd. All Rights Reserved. Sovereign House, Church Str… div.l-container > div.l-grid > div.l-grid__item > p.color-text-grey-5
cookie policy? div.css-167wxlz > p.css-1k7i2v4 > div > a
YES, I AGREE div.css-11y7nel > div.css-167wxlz > div.css-1gs5ebu > button.css-1pup4p5

These are opportunities to improve the legibility of your content.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.l-container > div.df > div.df > a.df div.l-container > div.df > div.df > a.df

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
CASE STUDY Rise at Seven Read Case Study div#block_b70d56c09f5cd5afb5e893d3050b84ac > div.mon-row > div.relationship__grid > a.card
CASE STUDY theCLIKK Read Case Study div#block_b70d56c09f5cd5afb5e893d3050b84ac > div.mon-row > div.relationship__grid > a.card
CASE STUDY Connective3 Read Case Study div#block_b70d56c09f5cd5afb5e893d3050b84ac > div.mon-row > div.relationship__grid > a.card
DIGITAL PR Why Relevance Should Be Your #1 Focus For PR Link Building Read Bl… div#block_3cd7eb0f64d79a9eee09d702e2b2452f > div.mon-row > div.relationship__grid > a.card
BUZZSUMO TOOLS How To Use BuzzSumo: 15 Things You Can Do In 30 Days Read Blog div#block_3cd7eb0f64d79a9eee09d702e2b2452f > div.mon-row > div.relationship__grid > a.card
CONTENT MARKETING 100m Articles Analyzed: What You Need To Write The Best Head… div#block_3cd7eb0f64d79a9eee09d702e2b2452f > div.mon-row > div.relationship__grid > a.card
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
Identical links have the same purpose.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
100

Best Practices

Uses HTTPS
Avoids deprecated APIs
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No browser errors logged to the console
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

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