Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

63/100

Site name appears as

Page title	Aon
og:site_name	Aon
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: twitter:site, Organization.name
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

132 links checked, 130 healthy, 2 broken

PASS

132 links checked, 130 healthy, 2 broken

130 of 132 links are healthy

Broken link: https://metrics.aon.com/gtm.js?id=GTM-PSDFR4MW&gtm=4e64k1...

Found in <script src>. Returns HTTP 400.

Got: HTTP 400

Broken link: https://metrics.aon.com/gtm.js?id=GTM-NZ2PLKSX&gtm=4e64k1...

Found in <script src>. Returns HTTP 400.

Got: HTTP 400

132 total 128 healthy 2 broken 2 redirects

Broken Links (2)

Status	URL	Found in	Error
400	https://metrics.aon.com/gtm.js?id=GTM-PSDFR4MW&gtm...	`<script>`	Bad Request
400	https://metrics.aon.com/gtm.js?id=GTM-NZ2PLKSX&gtm...	`<script>`	Bad Request

Redirects (2)

URL	Destination	Found in	Hops
https://aon.com/en/search?searchStudioQu...	https://aon.com/en/search?searchStudioQu...	`<a>`	0
https://aon.com/en/search?searchStudioQu...	https://aon.com/en/search?searchStudioQu...	`<a>`	0

200 https://aon.com/lib/aon-lib.main.css?v=DAz4KIn3hlpvnoGJ1skEw... <link>

200 https://www.googletagmanager.com/gtag/js?id=DC-15709131&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-17509209480&c... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-14818833&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-15570523&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-811559433&cx=... <script>

200 https://rules.quantcount.com/rules-p-c0RVmEbfFgTKM.js <script>

200 https://cdn.taboola.com/libtrc/unip/1672053/tfa.js <script>

200 https://img.en25.com/i/elqCfg.min.js <script>

200 https://secure.quantserve.com/quant.js <script>

200 https://amplify.outbrain.com/cp/obtp.js <script>

200 https://www.redditstatic.com/ads/pixel.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://connect.facebook.net/signals/config/1648368099340518... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://static.hotjar.com/c/hotjar-3112377.js?sv=7 <script>

200 https://metrics.aon.com/gtag/js?id=G-K3LDMNX622&cx=c&gtm=4e6... <script>

200 https://metrics.aon.com/gtag/js?id=G-S2CXP61BY4&cx=c&gtm=4e6... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-T2WF8R7&gtg_h... <script>

200 https://metrics.aon.com/gtm.js?id=GTM-T2WF8R7 <script>

200 https://aon.com/lib/icons/favicon.png <link>

200 https://cdn.cookielaw.org/consent/00db5e7f-3e2d-4e3a-9090-c2... <script>

200 https://cdn.cookielaw.org/scripttemplates/otSDKStub.js <script>

200 https://aon.com/scripts/uniform.optimize.min.js <script>

200 https://aon.com/en/ <a>

200 https://aon.com/en/capabilities <a>

200 https://aon.com/en/capabilities/risk-transfer <a>

200 https://aon.com/en/capabilities/claims-management <a>

200 https://aon.com/en/capabilities/reinsurance <a>

200 https://aon.com/en/capabilities/risk-analytics <a>

200 https://aon.com/en/capabilities/risk-management <a>

200 https://aon.com/en/capabilities/risk-retention <a>

200 https://aon.com/en/capabilities/health-and-benefits <a>

200 https://aon.com/en/capabilities/human-capital-analytics <a>

200 https://aon.com/en/capabilities/investments <a>

200 https://aon.com/en/capabilities/pensions-and-retirement <a>

200 https://aon.com/en/capabilities/talent-and-rewards <a>

200 https://aon.com/en/capabilities/workplace-wellbeing <a>

200 https://aon.com/en/industries <a>

200 https://aon.com/en/industries/construction-and-real-estate <a>

200 https://aon.com/en/industries/financial-institutions <a>

200 https://aon.com/en/industries/financial-sponsors <a>

200 https://aon.com/en/industries/food-agribusiness-and-beverage <a>

200 https://aon.com/en/industries/healthcare-providers-and-servi... <a>

200 https://aon.com/en/industries/hospitality-travel-and-leisure <a>

200 https://aon.com/en/industries/industrials-and-manufacturing <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:title is short (13 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 13 chars Expected: 25–60 chars

og:description is short (43 characters)

Ideal length is 55–200 characters for social sharing previews.

Got: 43 chars Expected: 55–200 chars

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

URL: 13 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 43 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars

Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

aon.com

Visit Aon.com

Aon is in the business of better decisions.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — Visit Aon.com
twitter:description — Aon is in the business of better decisions.
twitter:image — https://res.aon.com/image/fetch/c_fill,f_auto,g_auto/https://assets.aon.com//-/media/images/photos/business/business-...

AON.COM

Visit Aon.com

Aon is in the business of better decisions.

Preview quality · Facebook A · 85/100

og:title — Visit Aon.com
og:description — Aon is in the business of better decisions.
og:image — https://res.aon.com/image/fetch/c_fill,f_auto,g_auto/https://assets.aon.com//-/media/images/photos/business/business-...
og:type — website
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Aon

Visit Aon.com

aon.com

Preview quality · LinkedIn A+ · 100/100

og:title — Visit Aon.com
og:description — Aon is in the business of better decisions.
og:image — https://res.aon.com/image/fetch/c_fill,f_auto,g_auto/https://assets.aon.com//-/media/images/photos/business/business-...

aon.com

Visit Aon.com

Aon is in the business of better decisions.

Preview quality · Slack A+ · 100/100

og:title — Visit Aon.com
og:description — Aon is in the business of better decisions.
og:image — https://res.aon.com/image/fetch/c_fill,f_auto,g_auto/https://assets.aon.com//-/media/images/photos/business/business-...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.