Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
54/100
Site name appears as
| Page title | Tiktok | |
| og:site_name | SELF | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- twitter:card missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://media.self.com/photos/5bfef6efbec1632d4cf38bbf/16:9/w_1280,c_limit/group-of-women-running-in-park.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
13 charsIdeal length is 55–200 characters for social sharing previews.
55–200 charsog:description very short — provides little context in social cards.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

self.com
SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture
Here for you.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

SELF.COM
SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture
Here for you.
- og:title — SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture
- og:description — Here for you.
- og:image — https://media.self.com/photos/5bfef6efbec1632d4cf38bbf/16:9/w_1280,c_limit/group-of-women-running-in-park.jpg
- og:type — website
- og:url — https://www.self.com/
- og:site_name — SELF

SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture
self.com
- og:title — SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture
- og:description — Here for you.
- og:image — https://media.self.com/photos/5bfef6efbec1632d4cf38bbf/16:9/w_1280,c_limit/group-of-women-running-in-park.jpg
self.com
SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture
Here for you.

- og:title — SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture
- og:description — Here for you.
- og:image — https://media.self.com/photos/5bfef6efbec1632d4cf38bbf/16:9/w_1280,c_limit/group-of-women-running-in-park.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SELF",
"logo": {
"@type": "ImageObject",
"url": "https://www.self.com/verso/static/self-us/assets/logo-seo.png",
"width": "120px",
"height": "40px"
},
"url": "https://www.self.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.self.com",
"name": "SELF",
"headline": "SELF Magazine: Women's Workouts, Health Advice & Beauty Tips",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.self.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "It’s Nia Long’s Moment—Again",
"url": "https://www.self.com/story/nia-long-cover-interview",
"position": 1
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "5 Habits Cardiologists Avoid for Long-Term Heart Health",
"url": "https://www.self.com/story/bad-habits-for-heart-cardiologists-avoid",
"position": 2
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "34 Core Exercises Top Trainers Swear By",
"url": "https://www.self.com/gallery/core-exercises-top-trainers-swear-by",
"position": 3
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "3 Surprising Factors That Could Be Fueling Your Migraines",
"url": "https://www.self.com/story/surprising-factors-that-could-be-fueling-your-migraines",
"position": 4
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Having ‘Boring’ Conversations Is Actually Really Good for You",
"url": "https://www.self.com/story/boring-conversations-health-benefits",
"position": 5
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Your Marital Status May Raise Your Cancer Risk—Experts Explain Why",
"url": "https://www.self.com/story/marital-status-cancer-risk",
"position": 6
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "For Some Women, Weight Loss Drugs Are a Secret They Keep From Their Partners",
"url": "https://www.self.com/story/hiding-glp1s-from-partners",
"position": 7
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How Taking a GLP-1 Could Affect Your Bone Health",
"url": "https://www.self.com/story/glp-1-bone-health",
"position": 8
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "7 Tips for Building a Healthy Diet With Canned, Frozen, and Packaged Goods",
"url": "https://www.self.com/story/how-to-build-a-healthy-diet-with-canned-frozen-packaged",
"position": 9
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Can You Actually ‘Boost’ Your Metabolism?",
"url": "https://www.self.com/story/can-you-boost-your-metabolism",
"position": 10
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How to Find Relief From Allergy Headaches, Spring’s Under-the-Radar Offender",
"url": "https://www.self.com/story/spring-allergy-headache-relief",
"position": 11
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Can Swapping Out Your Plasma Slow the Aging Process?",
"url": "https://www.self.com/story/plasma-slow-aging-process",
"position": 12
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "",
"url": "https://www.self.com/video/watch/seek-counsel-se-seek-counsel-xo-kitty-cast",
"position": 13
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "",
"url": "https://www.self.com/video/watch/uconn-basketball-star-azzi-fudds-20-minute-upper-body-workout",
"position": 14
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "",
"url": "https://www.self.com/video/watch/unrivaled-basketball-teams-test-their-basketball-skills",
"position": 15
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Incline Walking vs. Running: What’s the Better Workout?",
"url": "https://www.self.com/story/incline-walking-vs-running",
"position": 16
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "7 Foods That’ll Speed Up Muscle Recovery, According to Fitness Experts",
"url": "https://www.self.com/story/best-foods-for-workout-muscle-recovery",
"position": 17
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "A Beginner Strength Training Workout for People on GLP-1s",
"url": "https://www.self.com/story/beginner-strength-training-workout-glp-1s",
"position": 18
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "3 Strength Exercises for Better Knee Stability",
"url": "https://www.self.com/story/knee-stability-workout",
"position": 19
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "On a GLP-1? This Is the Workout Plan That Helps You Keep Muscle",
"url": "https://www.self.com/story/glp-1-workout-plan-steps-strength-training-mobility",
"position": 20
}
],
"numberOfItems": 20,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.self.com"
}
}
]ALinks200 links checked, 199 healthy, 1 brokenPASS
Broken Links (3)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| 403 | https://ads-static.conde.digital | <link> | Forbidden |
| 403 | https://6sense.com/privacy-policy/ | <a> | Forbidden |
Redirects (3)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.abcsinsights.com/privacy/ad-... | https://www.abcsinsights.com/privacy/ad-... | <a> | 0 |
| https://self.com/auth/initiate?redirectU... | https://self.com/auth/initiate?redirectU... | <a> | 0 |
| https://www.condenast.com/user-agreement... | https://www.condenast.com/user-agreement... | <a> | 0 |