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https://self.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleTiktok
og:site_nameSELF
twitter:site
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://media.self.com/photos/5bfef6efbec1632d4cf38bbf/16:9/w_1280,c_limit/group-of-women-running-in-park.jpg
Info::
og:description is short (13 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 13 chars Expected: 55–200 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://media.self.com/photos/5bfef6efbec1632d4cf38bbf/16:9/w_1280,c_limit/group-of-women-running-in-park.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 13 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

self.com

SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture

Here for you.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image
  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

SELF.COM

SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture

Here for you.

Preview quality · Facebook A+ · 100/100
  • og:title — SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture
  • og:description — Here for you.
  • og:image — https://media.self.com/photos/5bfef6efbec1632d4cf38bbf/16:9/w_1280,c_limit/group-of-women-running-in-park.jpg
  • og:type — website
  • og:url — https://www.self.com/
  • og:site_name — SELF

SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture

self.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture
  • og:description — Here for you.
  • og:image — https://media.self.com/photos/5bfef6efbec1632d4cf38bbf/16:9/w_1280,c_limit/group-of-women-running-in-park.jpg

self.com

SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture

Here for you.

Preview quality · Slack A+ · 100/100
  • og:title — SELF: Health, Fitness, Nutrition, Beauty, Love, and Culture
  • og:description — Here for you.
  • og:image — https://media.self.com/photos/5bfef6efbec1632d4cf38bbf/16:9/w_1280,c_limit/group-of-women-running-in-park.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "SELF",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.self.com/verso/static/self-us/assets/logo-seo.png",
      "width": "120px",
      "height": "40px"
    },
    "url": "https://www.self.com"
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.self.com",
    "name": "SELF",
    "headline": "SELF Magazine: Women's Workouts, Health Advice & Beauty Tips",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.self.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "itemListElement": [
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "It’s Nia Long’s Moment—Again",
        "url": "https://www.self.com/story/nia-long-cover-interview",
        "position": 1
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "5 Habits Cardiologists Avoid for Long-Term Heart Health",
        "url": "https://www.self.com/story/bad-habits-for-heart-cardiologists-avoid",
        "position": 2
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "34 Core Exercises Top Trainers Swear By",
        "url": "https://www.self.com/gallery/core-exercises-top-trainers-swear-by",
        "position": 3
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "3 Surprising Factors That Could Be Fueling Your Migraines",
        "url": "https://www.self.com/story/surprising-factors-that-could-be-fueling-your-migraines",
        "position": 4
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Having ‘Boring’ Conversations Is Actually Really Good for You",
        "url": "https://www.self.com/story/boring-conversations-health-benefits",
        "position": 5
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Your Marital Status May Raise Your Cancer Risk—Experts Explain Why",
        "url": "https://www.self.com/story/marital-status-cancer-risk",
        "position": 6
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "For Some Women, Weight Loss Drugs Are a Secret They Keep From Their Partners",
        "url": "https://www.self.com/story/hiding-glp1s-from-partners",
        "position": 7
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "How Taking a GLP-1 Could Affect Your Bone Health",
        "url": "https://www.self.com/story/glp-1-bone-health",
        "position": 8
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "7 Tips for Building a Healthy Diet With Canned, Frozen, and Packaged Goods",
        "url": "https://www.self.com/story/how-to-build-a-healthy-diet-with-canned-frozen-packaged",
        "position": 9
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Can You Actually ‘Boost’ Your Metabolism?",
        "url": "https://www.self.com/story/can-you-boost-your-metabolism",
        "position": 10
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "How to Find Relief From Allergy Headaches, Spring’s Under-the-Radar Offender",
        "url": "https://www.self.com/story/spring-allergy-headache-relief",
        "position": 11
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Can Swapping Out Your Plasma Slow the Aging Process?",
        "url": "https://www.self.com/story/plasma-slow-aging-process",
        "position": 12
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "",
        "url": "https://www.self.com/video/watch/seek-counsel-se-seek-counsel-xo-kitty-cast",
        "position": 13
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "",
        "url": "https://www.self.com/video/watch/uconn-basketball-star-azzi-fudds-20-minute-upper-body-workout",
        "position": 14
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "",
        "url": "https://www.self.com/video/watch/unrivaled-basketball-teams-test-their-basketball-skills",
        "position": 15
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Incline Walking vs. Running: What’s the Better Workout?",
        "url": "https://www.self.com/story/incline-walking-vs-running",
        "position": 16
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "7 Foods That’ll Speed Up Muscle Recovery, According to Fitness Experts",
        "url": "https://www.self.com/story/best-foods-for-workout-muscle-recovery",
        "position": 17
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "A Beginner Strength Training Workout for People on GLP-1s",
        "url": "https://www.self.com/story/beginner-strength-training-workout-glp-1s",
        "position": 18
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "3 Strength Exercises for Better Knee Stability",
        "url": "https://www.self.com/story/knee-stability-workout",
        "position": 19
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "On a GLP-1? This Is the Workout Plan That Helps You Keep Muscle",
        "url": "https://www.self.com/story/glp-1-workout-plan-steps-strength-training-mobility",
        "position": 20
      }
    ],
    "numberOfItems": 20,
    "mainEntityOfPage": {
      "@context": "https://schema.org",
      "@type": "CollectionPage",
      "@id": "https://www.self.com"
    }
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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