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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
3
REVIEW
1
PASS
5
INFO
0
Checks
9
5 PASS 1 REVIEW 3 FIX
F
Image Optimization
Action
4 issues found across 10 images
FIX
4 issues found across 10 images
Warning::
7 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
10 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
7 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 3 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

52/100

Site name appears as

Page titleCompany Intelligence Platform
og:site_name—
twitter:site—
Organization.nameecholoc

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

covers SVG

Social share image

0/20

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

echoloc.ai

echoloc — Company Intelligence Platform

Filter 1,000,000+ companies by technology adoption, displacement, and growth signals — with hiring evidence behind each one. Built for B2B sales teams.

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary_large_image
  • twitter:title — echoloc — Company Intelligence Platform
  • twitter:description — Filter 1,000,000+ companies by technology adoption, displacement, and growth signals.
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

ECHOLOC.AI

echoloc — Company Intelligence Platform

Filter 1,000,000+ companies by technology adoption, displacement, and growth signals — with hiring evidence behind each one. Built for B2B sales teams.

Preview quality · Facebook D · 50/100
  • og:title — echoloc — Company Intelligence Platform
  • og:description — Filter 1,000,000+ companies by technology adoption, displacement, and growth signals — with hiring evidence behind ea...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://echoloc.ai
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

echoloc — Company Intelligence Platform

echoloc.ai

Preview quality · LinkedIn D · 60/100

Description will be truncated (153 chars / 150 max)

  • og:title — echoloc — Company Intelligence Platform
  • og:description — Filter 1,000,000+ companies by technology adoption, displacement, and growth signals — with hiring evidence behind ea...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (153 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

echoloc.ai

echoloc — Company Intelligence Platform

Filter 1,000,000+ companies by technology adoption, displacement, and growth signals — with hiring evidence behind each one. Built for B2B sales teams.

Preview quality · Slack B · 80/100
  • og:title — echoloc — Company Intelligence Platform
  • og:description — Filter 1,000,000+ companies by technology adoption, displacement, and growth signals — with hiring evidence behind ea...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 63/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph / Twitter Card Depth
1 OG/Twitter depth issue(s) detected
PASS
1 OG/Twitter depth issue(s) detected
Info::
1 Twitter Card field(s) differ from Open Graph counterparts
Twitter Cards inherit values from Open Graph tags when the Twitter-specific tag is absent (`twitter:title` falls back to `og:title`, etc.). Explicitly-set Twitter values that DIFFER from OG are usually stale -- the marketing team updates `og:title` for FB/LinkedIn previews and forgets to update `twitter:title` separately, leaving Twitter showing the old text. Mismatches: - description: twitter="Filter 1,000,000+ companies by technolog...", og="Filter 1,000,000+ companies by technolog..." Fix: either remove the redundant Twitter-specific tags (rely on inheritance) or sync them when updating OG.
Got: 1 field(s) differ
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "echoloc",
  "url": "https://echoloc.ai",
  "logo": "https://echoloc.ai/logo.svg",
  "description": "Company intelligence platform. Find companies by the technologies they use, the problems they solve, and the projects they're building.",
  "sameAs": [
    "https://www.linkedin.com/company/echoloc",
    "https://x.com/echolocai"
  ]
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "echoloc",
  "url": "https://echoloc.ai",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://echoloc.ai/app/search?tech={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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