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SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
88
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
52 images, 11 descriptive filenames
REVIEW
52 images, 11 descriptive filenames
Warning::
79% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
11 descriptive
0 hash-based
41 generic
52 total
FilenameQualityAltIssues
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
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.generic✓1
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.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
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.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
g.gifgeneric✓1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.pewresearch.org/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://pewresearch.org Canonical https://www.pewresearch.org/ Match Self-referencing (correct)
A
Meta Tags
Title: 110 chars
PASS
Title: 110 chars
Info::
Page title is set
Got: Pew Research Center | Nonpartisan, nonadvocacy, public opinion polling and data-driven social science research
Warning::
Title is 110 characters — will be truncated in search results
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Pew Research Center | Nonpartisan, nonadvocacy, public opinion polling and data-driven social science research"

110 characters Will truncate
Title: Pew Research Center | Nonpartisan, nonadvocacy, public opinion polling and data-driven social science research
H1: Teens’ Experiences on TikTok, Instagram and Snapchat
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
2154 words, Difficult
PASS
2154 words, Difficult
Info::
Page has 2154 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 10)
2154 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 10

Text-to-HTML Ratio

3% text 97% HTML

13 KB / 509 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Missing schema opportunities

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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