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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
78
GRADE
C
FIX
1
REVIEW
4
PASS
4
INFO
0
Checks
9
4 PASS 4 REVIEW 1 FIX
F
Image Optimization
Action
5 issues found across 12 images
FIX
5 issues found across 12 images
Warning::
4 images significantly larger than display size
Resizing to display dimensions could save approximately 178 KB.
Got: ~178 KB wasted
Warning::
10 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Warning::
10 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
1 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://www.techguys.nz/web/image/website/1/logo/The%20Tech%20Guys%20-%20Palmerston%20North?unique=06fe861.
Info::
9 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.techguys.nz/web/image/865-b7bd6503/pexels-cottonbro-4705628.webp, https://www.techguys.nz/web/image/864-8d634d07/pexels-pixabay-159304.webp, https://www.techguys.nz/web/image/866-02636d14/pexels-josh-sorenson-1714208.webp (+6 more).
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

Preview

www.techguys.nz

Home | The Tech Guys - Palmerston North

No description

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — Home | The Tech Guys - Palmerston North
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — https://www.techguys.nz/web/image/website/1/logo/300x300?unique=06fe861

WWW.TECHGUYS.NZ

Home | The Tech Guys - Palmerston North

No description

Preview quality · Facebook A · 85/100
  • og:title — Home | The Tech Guys - Palmerston North
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.techguys.nz/web/image/website/1/logo?unique=06fe861
  • og:type — website
  • og:url — https://www.techguys.nz/
  • og:site_name — The Tech Guys - Palmerston North

Home | The Tech Guys - Palmerston North

www.techguys.nz

Preview quality · LinkedIn A · 85/100
  • og:title — Home | The Tech Guys - Palmerston North
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.techguys.nz/web/image/website/1/logo?unique=06fe861

www.techguys.nz

Home | The Tech Guys - Palmerston North

No description

Preview quality · Slack A · 85/100
  • og:title — Home | The Tech Guys - Palmerston North
  • og:description — Add og:description to give the preview body text
  • og:image — https://www.techguys.nz/web/image/website/1/logo?unique=06fe861

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 85/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Rich Results Eligibility
Action
No JSON-LD found -- no rich-result eligibility
REVIEW
No JSON-LD found -- no rich-result eligibility
Info::
No JSON-LD structured data on the page
No `<script type="application/ld+json">` blocks found. Without structured data, search engines fall back to inferring page meaning from raw HTML -- which works but doesn't unlock SERP features (rich snippets, knowledge panel, FAQ accordion, breadcrumb trail). Adding even basic JSON-LD (Organization for the site identity, BreadcrumbList for navigation context) is a low-effort SEO win.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

62/100

Site name appears as

Page titleThe Tech Guys - Palmerston North
og:site_nameThe Tech Guys - Palmerston North
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Missing brand name in: twitter:site, Organization.name
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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