Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CImage OptimizationAction3 issues found across 14 imagesREVIEW
BBrand PresenceSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
B
75/100
Site name appears as
| Page title | Real problems. Matching products. | |
| og:site_name | Matchbox | |
| twitter:site | — | |
| Organization.name | Matchbox |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
15/15has name, logo + url
Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- Consider adding contactPoint — helps appear in "contact us" rich results
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Links57 links checked, 57 healthy, 0 brokenPASS
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
The og:url tag specifies the canonical URL for the shared content.
Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.
Learn more ▾ ▴
og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.
Source: Open Graph Protocol
Preview
askmatchbox.com
Matchbox - Real problems. Matching products.
Describe what is not working. Matchbox finds products built to solve it.
- twitter:card — summary_large_image
- twitter:title — Matchbox - Real problems. Matching products.
- twitter:description — Describe what is not working. Matchbox finds products built to solve it.
- twitter:image — https://askmatchbox.com/opengraph-image?1e77db571aa46e6e
ASKMATCHBOX.COM
Matchbox - Real problems. Matching products.
Describe what is not working. Matchbox finds products built to solve it.
- og:title — Matchbox - Real problems. Matching products.
- og:description — Describe what is not working. Matchbox finds products built to solve it.
- og:image — https://askmatchbox.com/opengraph-image?1e77db571aa46e6e
- og:type — website
- og:url — Add og:url — Recommended — canonical URL for the share
- og:site_name — Matchbox
Matchbox - Real problems. Matching products.
askmatchbox.com
- og:title — Matchbox - Real problems. Matching products.
- og:description — Describe what is not working. Matchbox finds products built to solve it.
- og:image — https://askmatchbox.com/opengraph-image?1e77db571aa46e6e
askmatchbox.com
Matchbox - Real problems. Matching products.
Describe what is not working. Matchbox finds products built to solve it.
- og:title — Matchbox - Real problems. Matching products.
- og:description — Describe what is not working. Matchbox finds products built to solve it.
- og:image — https://askmatchbox.com/opengraph-image?1e77db571aa46e6e
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
A+Open Graph / Twitter Card DepthOG image dimensions and Twitter card configuration look healthyPASS
A+Structured Data2 JSON-LD block(s) found — structured data is well configured.PASS
Adding "sameAs" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Matchbox",
"url": "https://askmatchbox.com",
"logo": "https://askmatchbox.com/brand/matchbox-logo.png",
"description": "Matchbox matches real-world problems to products built to solve them — surfacing useful early-stage tools that rarely make it through the noise.",
"email": "ben@askmatchbox.com"
}{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Matchbox",
"url": "https://askmatchbox.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://askmatchbox.com/match?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}