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https://london.gov.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
75
GRADE
C
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleYouTube
og:site_nameLondon City Hall
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

london.gov.uk

Home page - London City Hall

Official website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Home page - London City Hall
  • twitter:description — Official website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts.
  • twitter:image — https://www.london.gov.uk/sites/default/files/styles/twitter_card_image/public/2025-07/Loved%20and%20Wanted%20campaig...

LONDON.GOV.UK

Home page - London City Hall

Official website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts.

Preview quality · Facebook A · 85/100
  • og:title — Home page - London City Hall
  • og:description — Official website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts.
  • og:image — https://www.london.gov.uk/sites/default/files/styles/open_graph_image/public/2025-07/Loved%20and%20Wanted%20campaign%...
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.london.gov.uk/home-page-london-city-hall
  • og:site_name — London City Hall

Home page - London City Hall

london.gov.uk

Preview quality · LinkedIn A+ · 100/100
  • og:title — Home page - London City Hall
  • og:description — Official website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts.
  • og:image — https://www.london.gov.uk/sites/default/files/styles/open_graph_image/public/2025-07/Loved%20and%20Wanted%20campaign%...

london.gov.uk

Home page - London City Hall

Official website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts.

Preview quality · Slack A+ · 100/100
  • og:title — Home page - London City Hall
  • og:description — Official website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts.
  • og:image — https://www.london.gov.uk/sites/default/files/styles/open_graph_image/public/2025-07/Loved%20and%20Wanted%20campaign%...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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