Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 3 REVIEW

Links

164 links checked, 160 healthy, 1 broken

REVIEW

164 links checked, 160 healthy, 1 broken

160 of 164 links are healthy

Long redirect chain: https://sydney.edu.au/content/corporate/study/a... (3 hops)

Long redirect chain: https://sydney.edu.au/policies/home.html (3 hops)

Broken link: https://au.linkedin.com/school/university-of-sydney/

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

Long redirect chain: https://sydney.edu.au/content/corporate/about-u... (3 hops)

164 total 163 healthy 1 broken

Broken Links (2)

Status	URL	Found in	Error
999	https://au.linkedin.com/school/university-of-sydne...	`<a>`	HTTP 999
403	https://static.cloud.coveo.com	`<link>`	Forbidden

200 https://www.youtube.com/iframe_api <script>

200 https://analytics.tiktok.com/i18n/pixel/static/identify_5cff... <script>

200 https://hm.baidu.com/hm.js?1426d6da699eb30a7515d65930a0dbff <script>

200 https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3... <script>

200 https://tr.snapchat.com/config/au/8591b6dc-135e-40a3-942d-31... <script>

200 https://a.quora.com/qevents.js <script>

200 https://www.redditstatic.com/ads/pixel.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://connect.facebook.net/signals/config/999484440258581?... <script>

200 https://connect.facebook.net/signals/config/552355808300694?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=CQHK... <script>

200 https://sc-static.net/scevent.min.js <script>

200 https://rum.hlx.page/.rum/@adobe/helix-rum-js@%5E2/dist/rum-... <script>

200 https://sydney.edu.au/content/dam/icons/logos/logo-usyd-dark... <link>

200 https://sydney.edu.au/content/dam/icons/logos/logo-usyd-whit... <link>

200 https://sydney.edu.au/content/dam/corporate/ex/images/hero-c... <link>

200 https://assets.adobedtm.com/84fa4ed6cd2d/93f43475a61e/launch... <script>

200 https://assets.adobedtm.com/extensions/EP31dbb9c60e404ba1aa6... <script>

200 https://sydney.edu.au/etc.clientlibs/corporate-commons/clien... <script>

200 https://sydney.edu.au/etc.clientlibs/corporate-commons/clien... <link>

200 https://sydney.edu.au/etc.clientlibs/core/wcm/components/com... <script>

200 https://sydney.edu.au/etc.clientlibs/corporate-commons/clien... <script>

200 https://sydney.edu.au/etc.clientlibs/corporate-commons/clien... <link>

200 https://www.sydney.edu.au <link>

200 https://sydney.edu.au/etc.clientlibs/corporate-commons/clien... <script>

200 https://static.hotjar.com/c/hotjar-550296.js?sv=6 <script>

200 https://snippet.maze.co/maze-universal-loader.js?apiKey=f2ef... <script>

200 https://assets.adobedtm.com/84fa4ed6cd2d/93f43475a61e/1b92f2... <script>

200 https://snippet.maze.co/static/2e79a818eb83f241d166a00591105... <script>

200 https://assets.adobedtm.com/84fa4ed6cd2d/93f43475a61e/1b92f2... <script>

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

67/100

Site name appears as

Page title	The University of Sydney
og:site_name	The University of Sydney
twitter:site	@Sydney_Uni
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers multiple sizes

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Brand name differs across channels — users see inconsistent identity
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Preview

sydney.edu.au

One of Australia’s top universities

The University of Sydney: A global top 25 university in Sydney, Australia, leading the way in addressing environmental, social, and governance challenges. Ranked 11th in the world for sustainability.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — One of Australia’s top universities
twitter:description — The University of Sydney: A global top 25 university in Sydney, Australia, leading the way in addressing environmenta...
twitter:image — https://www.sydney.edu.au/content/dam/corporate/ex/images/hero-crop/2026/marine_student_home_page_do_not_reuse.jpg

SYDNEY.EDU.AU

One of Australia’s top universities

The University of Sydney: A global top 25 university in Sydney, Australia, leading the way in addressing environmental, social, and governance challenges. Ranked 11th in the world for sustainability.

Preview quality · Facebook A+ · 95/100

Description will be truncated (199 chars / 155 max)

og:title — One of Australia’s top universities
og:description — The University of Sydney: A global top 25 university in Sydney, Australia, leading the way in addressing environmenta...
og:image — https://www.sydney.edu.au/content/dam/corporate/ex/images/hero-crop/2026/marine_student_home_page_do_not_reuse.jpg
og:type — website
og:url — https://www.sydney.edu.au/home.html
og:site_name — The University of Sydney

Description will be truncated on Facebook (199 chars, max 155)
→ Tighten og:description to ≤155 characters

One of Australia’s top universities

sydney.edu.au

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (199 chars / 150 max)

og:title — One of Australia’s top universities
og:description — The University of Sydney: A global top 25 university in Sydney, Australia, leading the way in addressing environmenta...
og:image — https://www.sydney.edu.au/content/dam/corporate/ex/images/hero-crop/2026/marine_student_home_page_do_not_reuse.jpg

Description will be truncated on LinkedIn (199 chars, max 150)
→ Tighten og:description to ≤150 characters

sydney.edu.au

One of Australia’s top universities

The University of Sydney: A global top 25 university in Sydney, Australia, leading the way in addressing environmental, social, and governance challenges. Ranked 11th in the world for sustainability.

Preview quality · Slack A+ · 100/100

og:title — One of Australia’s top universities
og:description — The University of Sydney: A global top 25 university in Sydney, Australia, leading the way in addressing environmenta...
og:image — https://www.sydney.edu.au/content/dam/corporate/ex/images/hero-crop/2026/marine_student_home_page_do_not_reuse.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.