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Scanned
2026-04-22 23:34 UTC
Worker
🇺🇸 New York
Duration
1.6m
Vs prev

Audit overview

4 categories need attention: Performance, and 3 others.

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

HSTS header is missing

Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.

Security › Security Headers
Critical: 3

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 4

Page weighs 12.8 MB (7.9 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 5

2 button(s) with no accessible text

Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.

Accessibility › Link & Button Quality
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 6.6s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
3 security gaps detected — browsers may warn visitors about your site.
Your LCP is 6.6s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
1 accessibility issue excludes users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€574 investment → €7,033/month returns + EUR 20,500,000 risk avoided

Investment
€574
6.8 h · 4 findings
Monthly returns
€7.033
€84.395/yr
Payback
0.1 mo
+14609% Y1
Regulatory risk avoided EUR 20.500.000
Or — fix only the top 3 findings
€5310.1 mo payback · +15786% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
€64 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

5 barrier(s) likely increasing bounce by ~28%.

Barriers
5
3 crit 2 warn
Bounce delta
+28pp
added vs baseline
Score
64
C
Speed
2
Trust
2
Usability
0
Content
0
Nav
1
  • Page takes 6.6s to load
    Users abandon at ~3s — you're 4.1s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 3.7s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 24 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€574 6.8 developer hours at €85/hr
Quick wins
€64 2 fixes in ~45 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€2.959 / month at risk ~€35.510 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

€20.500.000

GDPREAA
  • 2 advertising/retargeting trackers detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • 2 of 2 <nav> elements are unlabeled
    EAA: EUR 1.000 – EUR 500.000

Bounce-Rate Cost

€2.957 /mo

+27.5pp bounce · ~2,753 lost visitors/mo

CPC: EUR 1.07

Bandwidth Waste

€1,84 /mo

24835.7 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~2.5 MB per page load
    Saves €1,84/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

32
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
91
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
69
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.56 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

6.61 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

3.70 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.040

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

6.71 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

18.93 s

Desktop

64
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
96
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
69
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.11 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.79 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

460 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.018

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.65 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

4.11 s

Categories

8
Avg score 74.1

How you compare

Where this site stands against peers running the same stack.

Amazon Webstore · 44 peers
You 71
·
Avg 71
At average
0 50 100
Better than 27% of Amazon Webstore sites See full Amazon Webstore benchmark →
Sitecore · 26 peers
You 71
·
Avg 72
At average
0 50 100
Better than 19% of Sitecore sites See full Sitecore benchmark →

Technology stack

Sitecore, on IIS/ASP.NET, hosted on Azure

31 technologies detected 7 stack layers 3 with CPE identifier Enterprise

Stack Architecture

Analytics
Amazon Advertising Azure Monitor Facebook Pixel Google Analytics Google Tag Manager Microsoft Application Insights Microsoft Clarity Quantcast Measure TikTok Pixel VWO theTradeDesk
Ecommerce
Amazon Webstore
CMS
Sitecore
Framework
Azure DNS Facebook Facebook SDK Google Search Console Microsoft Microsoft 365 Microsoft ASP.NET OneTrust Open Graph Swiper Tailwind CSS Vue.js Windows Server core-js 3.32.2
Runtime
ASP.NET
Server
IIS 10.0
Hosting
Azure Microsoft IIS 10.0

All Detected Technologies (31)

Azure is a cloud computing service for building, testing, deploying, and managing applications and services through Microsoft-managed data centers.

Categories PaaS Website https://azure.microsoft.com Detected by BeaverCheck

Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.

Categories Web servers Website https://www.iis.net Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Server Website https://www.iis.net Detected by BeaverCheck Evidence Server header: Microsoft-IIS/10.0
Categories Runtime Website https://dotnet.microsoft.com Detected by BeaverCheck Evidence x-powered-by: ASP.NET

Sitecore provides web content management, and multichannel marketing automation software.

Categories CMS Website https://www.sitecore.com/ Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Amazon Webstore is an all-in-one hosted ecommerce website solution.

Categories DNS Detected by BeaverCheck Evidence NS record: ns1-05.azure-dns.com
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: facebook-domain-verification=aivemq95e28qsmxphvbf7f5i8hnd0c
Categories Analytics Detected by BeaverCheck Evidence Script URL contains connect.facebook.net: https://connect.facebook.net/en_US/fbevents.js
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=TI6xZV1EQZwJ7yImANGcScR5WIDZeQWm1194x942j48
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms55836318
Categories Email Detected by BeaverCheck Evidence MX record: cirquedusoleil-com.mail.protection.outlook.com

ASP.NET is an open-source, server-side web-application framework designed for web development to produce dynamic web pages.

Categories Web frameworks Website https://www.asp.net Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

OneTrust is a cloud-based data privacy management compliance platform.

Categories Cookie compliance Website https://www.onetrust.com Detected by BeaverCheck Evidence Script URL contains cdn.cookielaw.org: https://cdn.cookielaw.org/scripttemplates/otSDKStub.js

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.

Categories JavaScript libraries Website https://swiperjs.com Detected by BeaverCheck
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck · Medium Evidence Found 6 unique Tailwind utility classes in HTML

Vue.js is an open-source model–view–viewmodel JavaScript framework for building user interfaces and single-page applications.

Categories JavaScript frameworks Website https://vuejs.org Detected by BeaverCheck

Windows Server is a brand name for a group of server operating systems.

Categories Operating systems Website https://microsoft.com/windowsserver Detected by BeaverCheck

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Categories JavaScript libraries Website https://github.com/zloirock/core-js Detected by BeaverCheck

Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.

Categories Advertising Website https://advertising.amazon.com Detected by BeaverCheck

Azure Monitor collects monitoring telemetry from a variety of on-premises and Azure sources. Azure Monitor helps you maximise the availability and performance of your applications and services.

Categories Analytics, Performance Website https://azure.microsoft.com/en-us/services/monitor Detected by BeaverCheck

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Categories Analytics Website https://facebook.com Detected by BeaverCheck

Google Analytics is a free web analytics service that tracks and reports website traffic.

Categories Analytics Website https://google.com/analytics Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtag/js?id=AW-17062073898&cx=c&gtm=4e64k1

Microsoft Application Insights is a feature of Azure Monitor that provides extensible application performance management (APM) and monitoring for live web apps.

Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.

Categories Analytics Website https://clarity.microsoft.com Detected by BeaverCheck

Quantcast Measure is an audience insights and analytics tool.

Categories Analytics Website https://www.quantcast.com/products/measure-audience-insights Detected by BeaverCheck
Categories Analytics Website https://ads.tiktok.com Detected by BeaverCheck

VWO is a website testing and conversion optimisation platform.

Categories Analytics, A/B Testing Website https://vwo.com Detected by BeaverCheck

theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.

Categories Advertising Website https://www.thetradedesk.com Detected by BeaverCheck

Observations (3)

Server version exposed in headers

The Server header reveals 'IIS 10.0'. Exposing exact server versions helps attackers target known vulnerabilities. Consider configuring your server to hide version information.

→ Security

No build tool detected

A framework (Azure DNS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

31 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 7h total → projected B (81)

Sprint 1: Quick Wins

+7

Highest ROI — low effort, high impact

3 findings 1h → C (78)
  • · Page weighs 12.8 MB (7.9 MB transferred)
  • · HSTS header is missing
  • · 2 button(s) with no accessible text

Sprint 2: Core Fixes

+3

Medium effort, high structural impact

2 findings 6h → B (81)
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found

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