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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
90
GRADE
A
FIX
2
REVIEW
2
PASS
5
INFO
0
Checks
9
5 PASS 2 REVIEW 2 FIX
F
Image Optimization
Action
5 issues found across 37 images
FIX
5 issues found across 37 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
1 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
5 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
15 of 37 images use legacy formats
Info::
2 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://admin.expatica.com/wp-content/uploads/2018/11/immigrant-vs-expat-768x512.jpg, https://admin.expatica.com/wp-content/uploads/2019/07/cheapest-places-to-live-768x512.jpg.
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

49/100

Site name appears as

Page titleExpatica: The largest online resource for expats
og:site_nameExpatica
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

10/20

twitter:image set; og:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

expatica.com

Expatica: The largest online resource for expats

We offer the information and resources you need for living abroad.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Expatica: The largest online resource for expats
  • twitter:description — Moving abroad? Expatica offers the information and resources expats need for living abroad, from healthcare to work a...
  • twitter:image — https://admin.expatica.com/wp-content/uploads/2024/03/expatica-frontpage.jpg

EXPATICA.COM

Expatica: The largest online resource for expats

We offer the information and resources you need for living abroad.

Preview quality · Facebook C · 65/100
  • og:title — Expatica: The largest online resource for expats
  • og:description — We offer the information and resources you need for living abroad.
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — article
  • og:url — https://www.expatica.com
  • og:site_name — Expatica

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

Expatica: The largest online resource for expats

expatica.com

Preview quality · LinkedIn C · 65/100
  • og:title — Expatica: The largest online resource for expats
  • og:description — We offer the information and resources you need for living abroad.
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

expatica.com

Expatica: The largest online resource for expats

We offer the information and resources you need for living abroad.

Preview quality · Slack A+ · 95/100
  • og:title — Expatica: The largest online resource for expats
  • og:description — We offer the information and resources you need for living abroad.
  • og:image — falling back from og:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 81/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image⚠
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph / Twitter Card Depth
1 OG/Twitter depth issue(s) detected
PASS
1 OG/Twitter depth issue(s) detected
Info::
1 Twitter Card field(s) differ from Open Graph counterparts
Twitter Cards inherit values from Open Graph tags when the Twitter-specific tag is absent (`twitter:title` falls back to `og:title`, etc.). Explicitly-set Twitter values that DIFFER from OG are usually stale -- the marketing team updates `og:title` for FB/LinkedIn previews and forgets to update `twitter:title` separately, leaving Twitter showing the old text. Mismatches: - description: twitter="Moving abroad? Expatica offers the infor...", og="We offer the information and resources y..." Fix: either remove the redundant Twitter-specific tags (rely on inheritance) or sync them when updating OG.
Got: 1 field(s) differ
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.expatica.com/",
      "url": "https://www.expatica.com",
      "name": "Expatica: The largest online resource for expats",
      "isPartOf": {
        "@id": "https://www.expatica.com/#website"
      },
      "datePublished": "2023-10-04T12:48:58+00:00",
      "dateModified": "2025-07-01T09:06:48+00:00",
      "description": "Moving abroad? Expatica offers the information and resources expats need for living abroad, from healthcare to work and beyond.",
      "breadcrumb": {
        "@id": "https://www.expatica.com#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://www.expatica.com"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.expatica.com#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.expatica.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Home Gateway"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.expatica.com/#website",
      "url": "https://www.expatica.com/",
      "name": "Expatica",
      "description": "Live. Work. Love",
      "publisher": {
        "@id": "https://www.expatica.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.expatica.com/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://www.expatica.com/#organization",
      "name": "Expatica",
      "url": "https://www.expatica.com/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://www.expatica.com/#/schema/logo/image/",
        "url": "https://admin.expatica.com/wp-content/uploads/2023/10/favicon.svg",
        "contentUrl": "https://admin.expatica.com/wp-content/uploads/2023/10/favicon.svg",
        "width": "1024",
        "height": "1024",
        "caption": "Expatica"
      },
      "image": {
        "@id": "https://www.expatica.com/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/ExpaticaInternational/",
        "https://x.com/Expatica",
        "https://www.linkedin.com/company/expatica-communications/"
      ]
    }
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 4 schema type(s)
PASS
1 JSON-LD block(s) declaring 4 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
4 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, Organization, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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