https://otto.de
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
89
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
75 PASS 1 REVIEW
BImage SEO184 images, 42 descriptive filenamesREVIEW
Image SEO
184 images, 42 descriptive filenames
184 images, 42 descriptive filenames
Warning::
77% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
32 image(s) missing alt text — see Accessibility tab
42 descriptive
128 hash-based
14 generic
184 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 001_2021_42_sale_deal_des_tages_kleine_shoppromotion_design_189585 | descriptive | ✗ | 1 |
| mpp360_131652_163773 | descriptive | ✗ | 1 |
| mpp360_131654_163774 | descriptive | ✗ | 1 |
| mpp360_263048_426292 | descriptive | ✗ | 1 |
| cd05c6c6-8692-5b95-95c3-c221f3e2a99c | hash | ✗ | 2 |
Current: cd05c6c6-8692-5b95-95c3-c221f3e2a99c Suggested: cd05c6c6-8692-5b95-95c3-c221f3e2a99c.jpg | |||
| 28397874 | hash | ✗ | 2 |
Current: 28397874 Suggested: 28397874.jpg | |||
| f9ea3238-ee30-438c-ace9-5858e6221443 | hash | ✗ | 2 |
Current: f9ea3238-ee30-438c-ace9-5858e6221443 Suggested: f9ea3238-ee30-438c-ace9-5858e6221443.jpg | |||
| 18517368 | hash | ✗ | 2 |
Current: 18517368 Suggested: 18517368.jpg | |||
| f1707ac6-3183-5795-aada-f0e9c849449e | hash | ✗ | 2 |
Current: f1707ac6-3183-5795-aada-f0e9c849449e Suggested: f1707ac6-3183-5795-aada-f0e9c849449e.jpg | |||
| 34177157 | hash | ✗ | 2 |
Current: 34177157 Suggested: 34177157.jpg | |||
| 20608712 | hash | ✗ | 2 |
Current: 20608712 Suggested: 20608712.jpg | |||
| 35333038 | hash | ✗ | 2 |
Current: 35333038 Suggested: 35333038.jpg | |||
| 18763571 | hash | ✗ | 2 |
Current: 18763571 Suggested: 18763571.jpg | |||
| 19992267 | hash | ✗ | 2 |
Current: 19992267 Suggested: 19992267.jpg | |||
| 2e04cc29-0785-5cbf-ad7b-24c9bc19c946 | hash | ✗ | 2 |
Current: 2e04cc29-0785-5cbf-ad7b-24c9bc19c946 Suggested: 2e04cc29-0785-5cbf-ad7b-24c9bc19c946.jpg | |||
| mpp360_349513_632000 | descriptive | ✗ | 1 |
| 001_2020_28_kund_repraesentant_fuer_marken_kleine_shoppromotion_72615 | descriptive | ✗ | 1 |
| 001_2019_09_sale_dauerhafteaktionen_flexpage_22966_shopteaser_3 | descriptive | ✗ | 1 |
| d78c0c1f-cb6f-538b-a65f-2578df625299 | hash | ✗ | 2 |
Current: d78c0c1f-cb6f-538b-a65f-2578df625299 Suggested: otto.jpg | |||
| 0e26bf06-abd0-5109-9725-966ec15baabb | hash | ✗ | 2 |
Current: 0e26bf06-abd0-5109-9725-966ec15baabb Suggested: otto.jpg | |||
| be6bdea1-1de3-55f1-9a41-c42403b7bc86 | hash | ✗ | 2 |
Current: be6bdea1-1de3-55f1-9a41-c42403b7bc86 Suggested: otto.jpg | |||
| d392e562-6b67-5c44-8c8f-8392c5ecb143 | hash | ✗ | 2 |
Current: d392e562-6b67-5c44-8c8f-8392c5ecb143 Suggested: otto.jpg | |||
| f583bfd4-135c-52f9-a44a-4f7f11e62638 | hash | ✗ | 2 |
Current: f583bfd4-135c-52f9-a44a-4f7f11e62638 Suggested: otto.jpg | |||
| ba6d5dc3-7514-4a8c-b9e5-63ea6a0f233b | hash | ✗ | 2 |
Current: ba6d5dc3-7514-4a8c-b9e5-63ea6a0f233b Suggested: otto.jpg | |||
| mpp360_366908_722306 | descriptive | ✗ | 1 |
| mpp360_278319_448732 | descriptive | ✗ | 1 |
| mpp360_377562_759882 | descriptive | ✗ | 1 |
| mpp360_253600_405710 | descriptive | ✗ | 1 |
| mpp360_376569_756599 | descriptive | ✗ | 1 |
| 001_2021_12_moeb_rb_kleineskinderzimmer_thementeaser_querformat_128672 | descriptive | ✗ | 1 |
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| 001_2022_38_moeb_moebelbeleuchtung_mit_led_thementeaser_querformat_279383 | descriptive | ✗ | 1 |
| cc2ebdb7-b54f-5503-8af7-844dd93ec7f9 | hash | ✓ | 1 |
Current: cc2ebdb7-b54f-5503-8af7-844dd93ec7f9 Suggested: otto.jpg | |||
| 214a3190-8ba8-5a35-8dba-3b060426905e | hash | ✓ | 1 |
Current: 214a3190-8ba8-5a35-8dba-3b060426905e Suggested: otto.jpg | |||
| 297aaaa4-8560-575e-bce5-50e3b03cf4d9 | hash | ✓ | 1 |
Current: 297aaaa4-8560-575e-bce5-50e3b03cf4d9 Suggested: otto.jpg | |||
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Current: c4b323a6-ab89-5329-9ef2-014703c1b393 Suggested: otto.jpg | |||
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Current: 130f93e4-490e-5621-bc44-b35de1aaf224 Suggested: otto.jpg | |||
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Current: a1de6e27-0f83-5f12-a39a-01b37ce8b15a Suggested: otto.jpg | |||
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Current: ca672596-5655-53e2-861b-2d8b3f50347d Suggested: otto.jpg | |||
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Current: 129ad83f-8f24-5a46-bba3-3f4417b095f3 Suggested: otto.jpg | |||
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Current: 129ad83f-8f24-5a46-bba3-3f4417b095f3 Suggested: otto.jpg | |||
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Current: 0534524d-fdcc-5f4e-a548-97a761b830c1 Suggested: otto.jpg | |||
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Current: 4097849a-ef47-59a0-934b-e64f766f80bd Suggested: otto.jpg | |||
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Current: 0f8c530a-c85d-5aa4-a324-d9dd27ede2a6 Suggested: otto.jpg | |||
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Current: a37e64ac-dfe1-5b7b-a731-23be107bb480 Suggested: otto.jpg | |||
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Current: 496f7663-e2b1-5d0f-be65-464015c36fd5 Suggested: otto.jpg | |||
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Current: 522e757e-e8af-5e05-a101-d00497e1f943 Suggested: otto.jpg | |||
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Current: 56f0cc8f-bf6b-54ba-816f-a61307315658 Suggested: otto.jpg | |||
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Current: 7c168a13-2d5d-5ea0-b3b1-0a4e3d5c4566 Suggested: otto.jpg | |||
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Current: d20603d5-dcbb-42ce-99ee-861e92b0a69e Suggested: otto.jpg | |||
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Current: 733125a5-9894-5ca1-b027-0ac9dadce245 Suggested: otto.jpg | |||
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Current: f1a54a5b-0d86-556a-8602-ea7d83578f33 Suggested: otto.jpg | |||
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Current: 78d5b809-9d31-5e89-b460-e5e720019b41 Suggested: otto.jpg | |||
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Current: 70897e29-5f11-50a7-8001-e666f00ba9b2 Suggested: otto.jpg | |||
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Current: 333dfa6e-f577-5c61-a25a-292dcc7c96a5 Suggested: otto.jpg | |||
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Current: 3f3644a5-e70a-52ff-9834-6b1d3c7ec5fa Suggested: otto.jpg | |||
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Current: f0bd94fe-61c2-5147-8646-e2f3016f2e40 Suggested: otto.jpg | |||
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Current: 3aba43a5-196d-5a1f-a4b7-b82ba76d39b6 Suggested: otto.jpg | |||
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Current: ea58ca55-1363-5376-984e-abc2e6365d6a Suggested: otto.jpg | |||
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Current: 15242c2f-8d11-5a84-87c8-2840b3ecbf2c Suggested: otto.jpg | |||
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Current: 5754518c-775b-5a39-85b9-e9f72c82e199 Suggested: otto.jpg | |||
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Current: 1a9c8f87-5f88-5095-b7a9-7c196abdac9b Suggested: otto.jpg | |||
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Current: 80aa9df3-2f65-536c-ab8f-8b4188079540 Suggested: otto.jpg | |||
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Current: f54898bc-40b3-5e45-9281-70205fe80a7d Suggested: otto.jpg | |||
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Current: a39148d9-9366-5d0b-ae5d-8f133f42a8a7 Suggested: otto.jpg | |||
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Current: 5ed60451-6e8a-5274-b575-75444fbebe5e Suggested: otto.jpg | |||
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Current: 6db5177e-30c3-5fa6-b1ad-58d1d58ff2dc Suggested: otto.jpg | |||
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Current: 08c84510-e234-5947-9c45-7f2a45f8dffe Suggested: otto.jpg | |||
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Current: 5d48ac95-fe02-5777-a1ab-33c99f4a9805 Suggested: otto.jpg | |||
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Current: 044ea290-9aa6-58b8-afcb-d18642ea3463 Suggested: otto.jpg | |||
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Current: 2efeacb4-4084-5ae5-9bbd-b2c89c9d6a1a Suggested: otto.jpg | |||
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Current: 0038bfe8-c8ad-5c81-ba0a-f6ffc6042607 Suggested: otto.jpg | |||
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Current: 3849a70b-9f09-5dba-b701-87659994de83 Suggested: otto.jpg | |||
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Current: dbe8f0b9-a4f6-5d50-a893-72434f01d85f Suggested: otto.jpg | |||
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Current: 7fccc04fc8a38f0902184be7318bd166 Suggested: otto.jpg | |||
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Current: 011e1f45f1da5d6a6308b52f5524b02d Suggested: otto.jpg | |||
| 1fbd957de20f4e2d00b86c90e778524d | hash | ✓ | 1 |
Current: 1fbd957de20f4e2d00b86c90e778524d Suggested: otto.jpg | |||
| 7fccc04fc8a38f0902184be7318bd166 | hash | ✓ | 1 |
Current: 7fccc04fc8a38f0902184be7318bd166 Suggested: otto.jpg | |||
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Current: cf262a7b022c998d01b5ccdd8d138e4e Suggested: otto.jpg | |||
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Why this matters
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.otto.de/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://otto.de Canonical https://www.otto.de/ Match Self-referencing (correct) Target 200 ✓
A+Meta TagsTitle optimizedPASS
Meta Tags
Title optimized
Title optimized
Info::
Page title is set
Got: OTTO - Mode, Möbel & Technik » Zum Online-Shop
Info::
Title length (48 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title
"OTTO - Mode, Möbel & Technik » Zum Online-Shop"
48 characters Optimal ✓
Title: OTTO - Mode, Möbel & Technik » Zum Online-Shop
H1: Deal des Tages
Match: Very different
Robots: Indexable (no restrictions)
Alignment helps users confirm they've reached the right page.
Why this matters
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
AContent Depth2121 words, Very DifficultPASS
Content Depth
2121 words, Very Difficult
2121 words, Very Difficult
Info::
Page has 2121 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 17)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 17
Text-to-HTML Ratio
2% text 98% HTML
18 KB / 1028 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links688 internal, 41 externalPASS
Internal Links
688 internal, 41 external
688 internal, 41 external
Info::
688 internal links (94%)
Info::
98% of links use descriptive anchor text
Info::
Page has 729 links — consider reducing
Info::
688 internal / 41 external links
Link Distribution
94% internal (688) 6% external (41)
Anchor Text Quality
717 Descriptive 12 Empty
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | # | 8 |
| 2 | /sport/ | 2 |
| 3 | /haushalt/?ansicht=einstieg | 2 |
| 4 | /damen/ | 2 |
| 5 | /moebel/?ansicht=einstieg&thema=kueche | 2 |
| 6 | /babys/baby-kind/ | 2 |
| 7 | /technik/multimedia/ | 2 |
| 8 | /marken/ | 2 |
| 9 | /koerperpflege/drogerie/ | 2 |
| 10 | /herren/accessoires/uhren/ | 2 |
Top External Domains
| Domain | Links |
|---|---|
| d.otto.de | 30 |
| www.otto.de | 6 |
| frj4.adj.st | 5 |
A+Schema Markup Audit1 schema types detectedPASS
Schema Markup Audit
1 schema types detected
Rich result eligibility
Organization Eligible
Organization knowledge panel
Detected schema types
Organization json-ld → Organization knowledge panel2/2 required · 1/4 recommended
Required fields (Google)
- name — Required for the knowledge panel
- url — Required for entity matching
Recommended fields
- logo — Add a logo URL (square, ≥112px) Strongly recommended — appears in the knowledge panel header
- sameAs — Connects the entity across the web
- contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
- description — Add an organization description Used as the panel summary
Adding these recommended fields improves chances of getting Organization knowledge panel in search results.
Why this matters
Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).
Source: Google Search Central
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.