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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
77
GRADE
C
FIX
3
REVIEW
2
PASS
4
INFO
0
Checks
9
4 PASS 2 REVIEW 3 FIX
F
Image Optimization
Action
8 issues found across 116 images
FIX
8 issues found across 116 images
Warning::
7 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
4 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 114 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
2 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
Total image weight: 2282 KB (2.2 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Warning::
10 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://www.jennikayne.com/cdn/shop/files/Desktop-ShopAll-ShopSweaters-1_bbab383e-a3c9-4952-be95-82674aa9f94e_360x.jpg?v=1791130728, https://www.jennikayne.com/cdn/shop/files/Desktop-ShopAll-ShopFootware-2_409f3c03-c82a-4957-85ab-be2f6d9b40e8_360x.jpg?v=1791130805, https://www.jennikayne.com/cdn/shop/files/Desktop-Sweaters-1_0cd0510a-7755-4ec8-a5e3-ddd5fb6a0e37_360x.jpg?v=1791130955 (+7 more).
Info::
8 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.jennikayne.com/cdn/shop/files/PLEATED-SKIRT-FALL-PLAID_060-1_540x.png?v=1790008764, https://www.jennikayne.com/cdn/shop/files/PLEATED-SKIRT-FALL-PLAID_060_540x.png?v=1790008764, https://www.jennikayne.com/cdn/shop/files/CABLE-SERENA-CREWNECK-IVORY_048_540x.png?v=1789922471 (+5 more).
Info::
1 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.jennikayne.com/cdn/shop/files/Rectangle_4_21.jpg?v=1791908169&width=960.
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

48/100

Site name appears as

Page title<!---->Close Cookie Preferences<!---->
og:site_nameJenni Kayne
twitter:site@jennikayne
Organization.nameJenni Kayne

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • twitter:card missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is long (66 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 66 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 66 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

www.jennikayne.com

Jenni Kayne | California-Inspired Design for the Wardrobe and Home

Elevate your wardrobe and home with modern essentials. Explore inspiring stories on interiors, fashion, entertaining, wellness, and everyday living.

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

WWW.JENNIKAYNE.COM

Jenni Kayne | California-Inspired Design for the Wardrobe and Home

Elevate your wardrobe and home with modern essentials. Explore inspiring stories on interiors, fashion, entertaining, wellness, and everyday living.

Preview quality · Facebook D · 60/100

Title will be truncated (66 chars / 60 max)

  • og:title — Jenni Kayne | California-Inspired Design for the Wardrobe and Home
  • og:description — Elevate your wardrobe and home with modern essentials. Explore inspiring stories on interiors, fashion, entertaining,...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.jennikayne.com/
  • og:site_name — Jenni Kayne

  • Title will be truncated on Facebook (66 chars, max 60)

    → Shorten og:title to ≤60 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Jenni Kayne | California-Inspired Design for the Wardrobe and Home

www.jennikayne.com

Preview quality · LinkedIn C · 65/100
  • og:title — Jenni Kayne | California-Inspired Design for the Wardrobe and Home
  • og:description — Elevate your wardrobe and home with modern essentials. Explore inspiring stories on interiors, fashion, entertaining,...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

www.jennikayne.com

Jenni Kayne | California-Inspired Design for the Wardrobe and Home

Elevate your wardrobe and home with modern essentials. Explore inspiring stories on interiors, fashion, entertaining, wellness, and everyday living.

Preview quality · Slack B · 80/100
  • og:title — Jenni Kayne | California-Inspired Design for the Wardrobe and Home
  • og:description — Elevate your wardrobe and home with modern essentials. Explore inspiring stories on interiors, fashion, entertaining,...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 56/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
B
Autoplay Media
2 autoplay media element(s) -- all muted
REVIEW
2 autoplay media element(s) -- all muted
Info::
2 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
No OG image or Twitter card set -- depth check is N/A (presence covered by Open Graph section)
PASS
No OG image or Twitter card set -- depth check is N/A (presence covered by Open Graph section)
Info::
No OG image / Twitter card to evaluate
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
15 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Jenni Kayne",
  "url": "https://www.jennikayne.com",
  "logo": "https://www.jennikayne.com/cdn/shop/t/1001/assets/desktop-jk-logo-2.svg?v=179865764569850322781751040697&em-format=avif",
  "description": "Jenni Kayne is a lifestyle brand that embodies California style, offering essentials for your wardrobe, home, and beauty routine.",
  "foundingDate": "2002",
  "founders": [
    {
      "@type": "Person",
      "name": "Jenni Kayne"
    }
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "614 N Almont Dr",
    "addressLocality": "West Hollywood",
    "addressRegion": "CA",
    "postalCode": "90069",
    "addressCountry": "US"
  },
  "email": [
    "service@jennikayne.com",
    "homeservices@jennikayne.com"
  ],
  "sameAs": [
    "https://www.facebook.com/jennikayne",
    "https://www.instagram.com/jennikayne",
    "https://www.linkedin.com/company/jenni-kayne"
  ],
  "brand": {
    "@type": "Brand",
    "name": "Jenni Kayne",
    "logo": "https://www.jennikayne.com/cdn/shop/t/1001/assets/desktop-jk-logo-2.svg?v=179865764569850322781751040697&em-format=avif"
  },
  "department": [
    {
      "@type": "Organization",
      "name": "Jenni Kayne Interiors",
      "url": "https://www.jennikayne.com/pages/jenni-kayne-interiors",
      "description": "Full-service interior design for residential and hospitality projects."
    },
    {
      "@type": "Organization",
      "name": "Jenni Kayne Home",
      "url": "https://www.jennikayne.com/collections/home",
      "description": "Explore Jenni Kayne’s home collection, featuring elegant decor, furniture, and accessories. Shop now to bring timeless style to your space."
    },
    {
      "@type": "Organization",
      "name": "Oak Essentials",
      "url": "https://oakessentials.com",
      "description": "Oak Essentials is a line of essential skincare products by Jenni Kayne, focused on clean ingredients and nourishing rituals."
    }
  ],
  "areaServed": "US",
  "hasPOS": {
    "@type": "Place",
    "name": "Jenni Kayne Retail & Home Stores",
    "address": {
      "@type": "PostalAddress",
      "addressCountry": "US"
    }
  }
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 1 schema type(s)
PASS
1 JSON-LD block(s) declaring 1 schema type(s)
Info::
1 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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