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https://metamask.io

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
99
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page title<!---->Close Cookie Preferences<!---->
og:site_name—
twitter:site@MetaMask
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (62 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 62 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 62 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

metamask.io

MetaMask Crypto Wallet. Buy and Sell Bitcoin, Ethereum, Solana

Set up your crypto wallet, buy and sell BTC, ETH, SOL and more. Enjoy total control over your data and assets. The go-to crypto wallet for 100+ million users.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — MetaMask Crypto Wallet. Buy and Sell Bitcoin, Ethereum, Solana
  • twitter:description — Set up your crypto wallet, buy and sell BTC, ETH, SOL and more. Enjoy total control over your data and assets. The go...
  • twitter:image — https://images.ctfassets.net/clixtyxoaeas/7Bth2z7E82BB90X6C3YG7m/76b6635fb80290590eb074a969d5020d/metamask-buy-sell-b...

METAMASK.IO

MetaMask Crypto Wallet. Buy and Sell Bitcoin, Ethereum, Solana

Set up your crypto wallet, buy and sell BTC, ETH, SOL and more. Enjoy total control over your data and assets. The go-to crypto wallet for 100+ million users.

Preview quality · Facebook B · 75/100

Title will be truncated (62 chars / 60 max)

Description will be truncated (158 chars / 155 max)

  • og:title — MetaMask Crypto Wallet. Buy and Sell Bitcoin, Ethereum, Solana
  • og:description — Set up your crypto wallet, buy and sell BTC, ETH, SOL and more. Enjoy total control over your data and assets. The go...
  • og:image — https://images.ctfassets.net/clixtyxoaeas/7Bth2z7E82BB90X6C3YG7m/76b6635fb80290590eb074a969d5020d/metamask-buy-sell-b...
  • og:type — website
  • og:url — https://metamask.io
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (62 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (158 chars, max 155)

    → Tighten og:description to ≤155 characters

MetaMask Crypto Wallet. Buy and Sell Bitcoin, Ethereum, Solana

metamask.io

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (158 chars / 150 max)

  • og:title — MetaMask Crypto Wallet. Buy and Sell Bitcoin, Ethereum, Solana
  • og:description — Set up your crypto wallet, buy and sell BTC, ETH, SOL and more. Enjoy total control over your data and assets. The go...
  • og:image — https://images.ctfassets.net/clixtyxoaeas/7Bth2z7E82BB90X6C3YG7m/76b6635fb80290590eb074a969d5020d/metamask-buy-sell-b...

  • Description will be truncated on LinkedIn (158 chars, max 150)

    → Tighten og:description to ≤150 characters

metamask.io

MetaMask Crypto Wallet. Buy and Sell Bitcoin, Ethereum, Solana

Set up your crypto wallet, buy and sell BTC, ETH, SOL and more. Enjoy total control over your data and assets. The go-to crypto wallet for 100+ million users.

Preview quality · Slack A+ · 100/100
  • og:title — MetaMask Crypto Wallet. Buy and Sell Bitcoin, Ethereum, Solana
  • og:description — Set up your crypto wallet, buy and sell BTC, ETH, SOL and more. Enjoy total control over your data and assets. The go...
  • og:image — https://images.ctfassets.net/clixtyxoaeas/7Bth2z7E82BB90X6C3YG7m/76b6635fb80290590eb074a969d5020d/metamask-buy-sell-b...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "ItemList" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : ItemList
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "ItemList",
      "name": "Features Navigation",
      "itemListElement": [
        {
          "@type": "SiteNavigationElement",
          "name": "Buy",
          "url": "https://metamask.io/buy-crypto"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Earn",
          "url": "https://metamask.io/earn"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Swaps",
          "url": "https://metamask.io/swaps"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "RWAs",
          "url": "https://metamask.io/rwa"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Predict",
          "url": "https://metamask.io/prediction-markets"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Perps",
          "url": "https://metamask.io/perps"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Platforms",
          "url": "https://metamask.io/download"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Rewards",
          "url": "https://metamask.io/rewards"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Transaction Shield",
          "url": "https://metamask.io/transaction-shield"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Security",
          "url": "https://metamask.io/security"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Snaps",
          "url": "https://metamask.io/snaps"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Blog",
          "url": "https://metamask.io/news"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "FAQs",
          "url": "https://metamask.io/faqs"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Blog",
          "url": "https://metamask.io/news/developers#latest"
        }
      ]
    },
    {
      "@type": "ItemList",
      "name": "Developer Navigation",
      "itemListElement": [
        {
          "@type": "SiteNavigationElement",
          "name": "MetaMask SDK",
          "url": "https://metamask.io/developer/sdk"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Web3 Services",
          "url": "https://metamask.io/developer/web3-services"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Smart Accounts Kit",
          "url": "https://metamask.io/developer/delegation-toolkit"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Embedded Wallets",
          "url": "https://metamask.io/developer/embedded-wallets"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Snaps",
          "url": "https://metamask.io/developer/snaps"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Home",
          "url": "https://metamask.io/developer"
        }
      ]
    },
    {
      "@type": "ItemList",
      "name": "External Links",
      "itemListElement": [
        {
          "@type": "SiteNavigationElement",
          "name": "Cryptocurrencies",
          "url": "https://portfolio.metamask.io/explore/tokens"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Support",
          "url": "https://support.metamask.io/"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Careers",
          "url": "https://consensys.io/careers"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Learn",
          "url": "https://learn.metamask.io/"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "X (MetaMask)",
          "url": "https://x.com/MetaMask"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "YouTube (MetaMask)",
          "url": "https://www.youtube.com/@metamask?sub_confirmation=1"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Instagram",
          "url": "https://www.instagram.com/metamask.io/"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "LinkedIn",
          "url": "https://www.linkedin.com/company/metamask/"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Dashboard",
          "url": "https://developer.metamask.io/login"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Community Calls",
          "url": "https://www.youtube.com/playlist?list=PLJ8kQp5OiaEM0ELdLUpuLA9QQ6nNhFfZB"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "Github",
          "url": "https://github.com/MetaMask"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "X (Developer)",
          "url": "https://x.com/metamaskdev"
        },
        {
          "@type": "SiteNavigationElement",
          "name": "YouTube (Developer)",
          "url": "https://www.youtube.com/@MetaMaskDeveloper?sub_confirmation=1"
        }
      ]
    }
  ]
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "MetaMask",
  "url": "https://metamask.io",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://metamask.io/news/search?query={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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