Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
25/100
Site name appears as
| Page title | Select Country | |
| og:site_name | all.accor.com | |
| twitter:site | @all | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon + SVG
Social share image
0/20Meta completeness
8/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CLinksAction76 links checked, 71 healthy, 4 brokenREVIEW
Broken Links (4)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.googletagmanager.com | <link> | Not Found |
| 400 | https://cdn.cookielaw.org | <link> | Bad Request |
| 404 | https://m.ahstatic.com | <link> | Not Found |
| 404 | https://accorhotels.com/a/content/dam/all/global-m... | <img> | Not Found |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://api.accor.com/authentication/v2.... | https://login.accor.com/as/authorization... | <iframe> | 5 |
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
14 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
Preview
accorhotels.com
Select Country
No description
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — Add twitter:description to give the preview body text
- twitter:image — Add twitter:image — preview card without an image looks broken
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
ACCORHOTELS.COM
Select Country
No description
- og:title — Select Country
- og:description — Add og:description to give the preview body text
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — https://all.accor.com/a/select-country.html
- og:site_name — all.accor.com
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Select Country
accorhotels.com
- og:title — Select Country
- og:description — Add og:description to give the preview body text
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
accorhotels.com
Select Country
No description
- og:title — Select Country
- og:description — Add og:description to give the preview body text
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
CStructured DataActionNo structured data (JSON-LD) found.REVIEW
Adding structured data helps search engines understand your content and can enable rich results.
Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.
Learn more ▾ ▴
Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.
Source: Google Search Central / schema.org
No structured data found
Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.
Common types include:
- WebSite — your site identity and search box
- Organization — your company information
- Article — blog posts and news articles
- Product — e-commerce product pages
- BreadcrumbList — navigation paths