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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (21 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 21 chars Expected: 25–60 chars
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 21 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

pewinternet.org

Internet & Technology

No description

Preview quality · Twitter/X F · 10/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — Add twitter:description to give the preview body text
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

PEWINTERNET.ORG

Internet & Technology

No description

Preview quality · Facebook D · 50/100
  • og:title — Internet & Technology
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.pewresearch.org/topic/internet-technology/
  • og:site_name — Pew Research Center

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Internet & Technology

pewinternet.org

Preview quality · LinkedIn D · 50/100
  • og:title — Internet & Technology
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

pewinternet.org

Internet & Technology

No description

Preview quality · Slack C · 65/100
  • og:title — Internet & Technology
  • og:description — Add og:description to give the preview body text
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 43/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description———
twitter:image———
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

38/100

Site name appears as

Page titleInternet & Technology - Research and data from Pew Research Center
og:site_namePew Research Center
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@context": "https://schema.org",
      "@type": "WebSite",
      "@id": "https://www.pewresearch.org/#website",
      "name": "Pew Research Center",
      "description": "Numbers, Facts and Trends Shaping Your World",
      "url": "https://www.pewresearch.org",
      "publisher": {
        "@id": "https://www.pewresearch.org/#organization"
      },
      "sameAs": [
        "https://x.com/pewresearch",
        "https://www.facebook.com/pewresearch",
        "https://www.threads.com/@pewresearch",
        "https://www.instagram.com/pewresearch",
        "https://www.youtube.com/user/PewResearchCenter",
        "https://www.linkedin.com/company/pew-research-center"
      ],
      "potentialAction": {
        "@type": "SearchAction",
        "target": {
          "@type": "EntryPoint",
          "urlTemplate": "https://www.pewresearch.org/search/{search_term_string}"
        },
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "Organization",
      "@id": "https://www.pewresearch.org/#organization",
      "name": "Pew Research Center",
      "url": "https://www.pewresearch.org",
      "alternateName": [
        "Pew Research",
        "PRC"
      ],
      "slogan": "Numbers, Facts and Trends Shaping Your World",
      "foundingDate": "2004-07-01",
      "nonprofitStatus": "https://schema.org/Nonprofit501c3",
      "parentOrganization": {
        "@type": "Organization",
        "name": "The Pew Charitable Trusts",
        "url": "https://www.pewtrusts.org",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "901 E St NW",
          "addressLocality": "Washington",
          "addressRegion": "DC",
          "postalCode": "20004",
          "addressCountry": "US"
        }
      },
      "funder": {
        "@type": "Organization",
        "name": "The Pew Charitable Trusts",
        "url": "https://www.pewtrusts.org",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "901 E St NW",
          "addressLocality": "Washington",
          "addressRegion": "DC",
          "postalCode": "20004",
          "addressCountry": "US"
        }
      },
      "publishingPrinciples": "https://www.pewresearch.org/about/our-mission/",
      "contactPoint": {
        "@type": "ContactPoint",
        "contactType": "Media Inquiries",
        "name": "Communications Department",
        "telephone": "202.419.4372",
        "url": "https://www.pewresearch.org"
      },
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.pewresearch.org/wp-content/images/logo.png",
        "width": 600,
        "height": 60
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "901 E St NW",
        "addressLocality": "Washington",
        "addressRegion": "DC",
        "postalCode": "20004",
        "addressCountry": "US"
      },
      "sameAs": [
        "https://x.com/pewresearch",
        "https://www.facebook.com/pewresearch",
        "https://www.threads.com/@pewresearch",
        "https://www.instagram.com/pewresearch",
        "https://www.youtube.com/user/PewResearchCenter",
        "https://www.linkedin.com/company/pew-research-center"
      ],
      "knowsAbout": [
        "Data Labs",
        "Demographics and Social Trends",
        "Global Attitudes and Trends",
        "Global Migration and Demography",
        "Hispanic Trends",
        "Internet and Technology",
        "News and Information",
        "Race and Ethnicity",
        "Religion and Public Life",
        "Research Methodology",
        "Science and Society",
        "U.S. Politics and Policy"
      ]
    },
    {
      "@context": "https://schema.org",
      "@type": "CollectionPage",
      "name": "Internet &amp; Technology",
      "url": "https://www.pewresearch.org/topic/internet-technology/",
      "description": "Numbers, Facts and Trends Shaping Your World",
      "isPartOf": {
        "@type": "Organization",
        "@id": "https://www.pewresearch.org/#organization",
        "name": "Pew Research Center",
        "url": "https://www.pewresearch.org",
        "alternateName": [
          "Pew Research",
          "PRC"
        ],
        "slogan": "Numbers, Facts and Trends Shaping Your World",
        "foundingDate": "2004-07-01",
        "nonprofitStatus": "https://schema.org/Nonprofit501c3",
        "parentOrganization": {
          "@type": "Organization",
          "name": "The Pew Charitable Trusts",
          "url": "https://www.pewtrusts.org",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "901 E St NW",
            "addressLocality": "Washington",
            "addressRegion": "DC",
            "postalCode": "20004",
            "addressCountry": "US"
          }
        },
        "funder": {
          "@type": "Organization",
          "name": "The Pew Charitable Trusts",
          "url": "https://www.pewtrusts.org",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "901 E St NW",
            "addressLocality": "Washington",
            "addressRegion": "DC",
            "postalCode": "20004",
            "addressCountry": "US"
          }
        },
        "publishingPrinciples": "https://www.pewresearch.org/about/our-mission/",
        "contactPoint": {
          "@type": "ContactPoint",
          "contactType": "Media Inquiries",
          "name": "Communications Department",
          "telephone": "202.419.4372",
          "url": "https://www.pewresearch.org"
        },
        "logo": {
          "@type": "ImageObject",
          "url": "https://www.pewresearch.org/wp-content/images/logo.png",
          "width": 600,
          "height": 60
        },
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "901 E St NW",
          "addressLocality": "Washington",
          "addressRegion": "DC",
          "postalCode": "20004",
          "addressCountry": "US"
        },
        "sameAs": [
          "https://x.com/pewresearch",
          "https://www.facebook.com/pewresearch",
          "https://www.threads.com/@pewresearch",
          "https://www.instagram.com/pewresearch",
          "https://www.youtube.com/user/PewResearchCenter",
          "https://www.linkedin.com/company/pew-research-center"
        ],
        "knowsAbout": [
          "Data Labs",
          "Demographics and Social Trends",
          "Global Attitudes and Trends",
          "Global Migration and Demography",
          "Hispanic Trends",
          "Internet and Technology",
          "News and Information",
          "Race and Ethnicity",
          "Religion and Public Life",
          "Research Methodology",
          "Science and Society",
          "U.S. Politics and Policy"
        ]
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.pewresearch.org/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Research Topics",
          "item": "https://www.pewresearch.org/topics"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Internet &amp; Technology",
          "item": "https://www.pewresearch.org/topic/internet-technology/"
        }
      ]
    }
  ]
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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