Skip to content
https://statista.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://cdn.statcdn.com/static/img/openGraph/statista.png
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://cdn.statcdn.com/static/img/openGraph/statista.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

statista.com

Statista - The Statistics Portal

Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

STATISTA.COM

Statista - The Statistics Portal

Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database

Preview quality · Facebook A+ · 100/100
  • og:title — Statista - The Statistics Portal
  • og:description — Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the i...
  • og:image — https://cdn.statcdn.com/static/img/openGraph/statista.png
  • og:type — website
  • og:url — https://www.statista.com/
  • og:site_name — Statista

Statista - The Statistics Portal

statista.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (154 chars / 150 max)

  • og:title — Statista - The Statistics Portal
  • og:description — Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the i...
  • og:image — https://cdn.statcdn.com/static/img/openGraph/statista.png

  • Description will be truncated on LinkedIn (154 chars, max 150)

    → Tighten og:description to ≤150 characters

statista.com

Statista - The Statistics Portal

Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database

Preview quality · Slack A+ · 100/100
  • og:title — Statista - The Statistics Portal
  • og:description — Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the i...
  • og:image — https://cdn.statcdn.com/static/img/openGraph/statista.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \n\t^...............................\n"
[
  {
    "@context": "https://schema.org/",
    "@graph": [
      {
        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "https://www.statista.com",
        "name": "Statista",
        "logo": {
          "@type": "ImageObject",
          "url": "https://cdn.statcdn.com/static/img/Statista-Logo.png"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "url": "https://www.statista.com",
        "potentialAction": {
          "@type": "SearchAction",
          "target": "https://www.statista.com/search/?q={query}",
          "query-input": "required name=query"
        }
      }
    ]
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleStatista - The Statistics Portal for Market Data, Market Research and Market Studies
og:site_nameStatista
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback