Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:url

The og:url tag specifies the canonical URL for the shared content.

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

csis.org

CSIS | Center for Strategic and International Studies

The Center for Strategic and International Studies (CSIS) is a bipartisan, nonprofit policy research organization & think tank analyzing global issues & policy.

Preview quality · Twitter/X C · 65/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — CSIS | Center for Strategic and International Studies
twitter:description — The Center for Strategic and International Studies (CSIS) is a bipartisan, nonprofit policy research organization & t...
twitter:image — https://csis-website-prod.s3.amazonaws.com/s3fs-public/styles/social_metatag_preview_image/s3/program/160209_CSIS_hea...

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

CSIS.ORG

CSIS | Center for Strategic and International Studies

The Center for Strategic and International Studies (CSIS) is a bipartisan, nonprofit policy research organization & think tank analyzing global issues & policy.

Preview quality · Facebook D · 50/100

Description will be truncated (160 chars / 155 max)

og:title — CSIS | Center for Strategic and International Studies
og:description — The Center for Strategic and International Studies (CSIS) is a bipartisan, nonprofit policy research organization & t...
og:image — https://csis-website-prod.s3.amazonaws.com/s3fs-public/styles/social_metatag_preview_image/s3/program/160209_CSIS_hea...
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — Add og:url — Recommended — canonical URL for the share
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Description will be truncated on Facebook (160 chars, max 155)
→ Tighten og:description to ≤155 characters

CSIS | Center for Strategic and International Studies

csis.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (160 chars / 150 max)

og:title — CSIS | Center for Strategic and International Studies
og:description — The Center for Strategic and International Studies (CSIS) is a bipartisan, nonprofit policy research organization & t...
og:image — https://csis-website-prod.s3.amazonaws.com/s3fs-public/styles/social_metatag_preview_image/s3/program/160209_CSIS_hea...

Description will be truncated on LinkedIn (160 chars, max 150)
→ Tighten og:description to ≤150 characters

csis.org

CSIS | Center for Strategic and International Studies

The Center for Strategic and International Studies (CSIS) is a bipartisan, nonprofit policy research organization & think tank analyzing global issues & policy.

Preview quality · Slack A+ · 100/100

og:title — CSIS | Center for Strategic and International Studies
og:description — The Center for Strategic and International Studies (CSIS) is a bipartisan, nonprofit policy research organization & t...
og:image — https://csis-website-prod.s3.amazonaws.com/s3fs-public/styles/social_metatag_preview_image/s3/program/160209_CSIS_hea...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 77/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

57/100

Site name appears as

Page title	button-close
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Links

200 links checked, 200 healthy, 0 broken

PASS

200 links checked, 200 healthy, 0 broken

200 of 200 links are healthy

200 total 200 healthy

200 https://www.csis.org/ <link>

200 https://csis-website-prod.s3.amazonaws.com/s3fs-public/style... <link>

200 https://www.googletagmanager.com/gtag/js?id=G-PSYVZP8TWD&cx=... <script>

200 https://www.youtube.com/s/player/218d9d92/www-widgetapi.vfls... <script>

200 https://www.youtube.com/iframe_api <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-0S87RLF4Y6&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-MNGQTH <script>

200 https://csis.org/themes/custom/ts_csis/assets/favicon.ico <link>

200 https://csis.org/themes/composer/stable/css/system/component... <link>

200 https://csis.org/modules/custom/c2pa/css/c2pa.css?tdlxol <link>

200 https://csis.org/modules/composer/ckeditor_indentblock/css/p... <link>

200 https://use.typekit.net/mkb5tpc.css <link>

200 https://csis.org/themes/custom/ts_csis/dist/print.css?tdlxol <link>

200 https://csis.org/themes/custom/ts_csis/dist/ts-csis.css?tdlx... <link>

200 https://csis.org/themes/custom/ts_csis/node_modules/jquery/d... <script>

200 https://csis.org/core/misc/drupalSettingsLoader.js?v=10.5.9 <script>

200 https://csis.org/modules/custom/csis_seo/js/csis_seo.js?tdlx... <script>

200 https://csis.org/modules/custom/csis_seo/js/csis_gtm.js?tdlx... <script>

200 https://www.csis.org/themes/custom/ts_csis/dist/audio-gtm-tr... <script>

200 https://www.csis.org/themes/custom/ts_csis/dist/audio-player... <script>

200 https://www.csis.org/themes/custom/ts_csis/dist/video-modal.... <script>

200 https://www.csis.org/themes/custom/ts_csis/dist/department-h... <script>

200 https://www.csis.org/themes/custom/ts_csis/dist/menu-accordi... <script>

200 https://www.csis.org/themes/custom/ts_csis/dist/carousel-vid... <link>

200 https://www.csis.org/themes/custom/ts_csis/dist/carousel-vid... <script>

200 https://www.csis.org/themes/custom/ts_csis/dist/two-up-carou... <script>

200 https://csis.org/experts <a>

200 https://csis.org/ <a>

200 https://csis.org/analysis <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage

2 properties Valid

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://www.csis.org/",
      "publisher": {
        "@type": "Organization",
        "@id": "https://csis.org",
        "name": "Center for Strategic and International Studies",
        "url": "https://csis.org",
        "sameAs": [
          "https://www.facebook.com/CSIS.org",
          "https://x.com/CSIS",
          "https://www.instagram.com/csis/",
          "https://www.linkedin.com/company/csis",
          "https://www.youtube.com/user/csisdc"
        ]
      },
      "isAccessibleForFree": "True"
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.