Skip to content
https://stevemadden.com Export & share
Scanned
2026-04-08 08:14 UTC
Worker
🇪🇸 Madrid
Duration
3.0m
Vs prev

Audit overview

Accessibility and Sustainability need attention; the other categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

4

High impact, low effort — start here.

Strategic

1

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Page weighs 23.2 MB (8.5 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 2

10 image-only link(s) without alt text

Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.

Accessibility › Link & Button Quality
Critical: 3

12 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
Critical: 4

3 image(s) missing alt attribute

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Accessibility › Alt Text Quality
Critical: 5

No H1 heading found

No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.

Accessibility › Heading Hierarchy
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 28.4s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your conversion rate.
Your LCP is 28.4s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
4 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€227 investment → €3,261/month returns + EUR 120,500,000 risk avoided

Investment
€227
2.7 h · 4 findings
Monthly returns
€3.261
€39.126/yr
Payback
0.1 mo
+17162% Y1
Regulatory risk avoided EUR 120.500.000
Or — fix only the top 3 findings
€2130.1 mo payback · +18312% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
€99 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

7 barrier(s) likely increasing bounce by ~30%.

Barriers
7
3 crit 4 warn
Bounce delta
+30pp
added vs baseline
Score
58
C
Speed
2
Trust
2
Usability
1
Content
0
Nav
2
  • Page takes 28.4s to load
    Users abandon at ~3s — you're 25.9s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 13.3s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 48 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€227 2.7 developer hours at €85/hr
Quick wins
€99 3 fixes in ~70 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€3.261 / month at risk ~€39.126 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

€120.500.000

ePrivacy DirectiveGDPREAA
  • No privacy policy link detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • 5 advertising/retargeting trackers detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 5.000 – EUR 10.000.000

Bounce-Rate Cost

€3.259 /mo

+30.3pp bounce · ~3,034 lost visitors/mo

CPC: EUR 1.07

Bandwidth Waste

€1,99 /mo

26862.4 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~2.7 MB per page load
    Saves €1,99/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

21
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
92
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

13.44 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

28.39 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

13.26 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.116

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

18.03 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

56.10 s

Desktop

47
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
92
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.13 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.58 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

744 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.073

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.77 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

13.21 s

Categories

8
Avg score 73.6

How you compare

Where this site stands against peers running the same stack.

Cart Functionality · 554 peers
You 72
·
Avg 73
At average
0 50 100
Accessibility P12Security P77Compliance P26SEO P29Performance P33Sustainability P33Infrastructure P39Content P43

Top 10% of Cart Functionality sites score 73+ on Accessibility; you're at 48 — closing this gap is the highest-leverage improvement.

Better than 33% of Cart Functionality sites See full Cart Functionality benchmark →
Ecommerce · 723 peers
You 72
·
Avg 73
At average
0 50 100
Better than 31% of Ecommerce sites

Technology stack

Contentstack, with Cloudflare CDN

52 technologies detected 6 stack layers 5 with CPE identifier Enterprise

Stack Architecture

Analytics
AB Tasty Afterpay AppNexus Apple Pay Bluecore Facebook Pixel 2.9.293 Google Analytics Google Pay Google Tag Manager Microsoft Advertising Microsoft Clarity Ometria PayPal Riskified Shop Pay Taboola Teads Venmo theTradeDesk
Ecommerce
Cart Functionality Fast Simon Shopify
CMS
Contentstack
Build
Attentive
Framework
Apple Azure Edge Network Babel Facebook Facebook SDK Goober Google Search Console HSTS HTTP/3 Microsoft Microsoft 365 Moment.js 2.24.0 Mustache 3.0.1OneTrust Open Graph Priority Hints ShoppingGives Swym Wishlist Plus Yotpo Reviews YouTube core-js 2.6.12 jQuery 3.6.0 lit-element 4.2.2 lit-html 3.3.2 web-vitals 5.0.1
CDN
Cloudflare cdnjs unpkg

All Detected Technologies (52)

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories CDN Detected by BeaverCheck · Medium Evidence Script URL contains cdnjs.cloudflare.com: https://cdnjs.cloudflare.com/ajax/libs/moment.js/2.24.0/moment.min.js
Categories CDN Detected by BeaverCheck · Medium Evidence Script URL contains unpkg.com: https://unpkg.com/@happyreturns/happyreturns-script-tag?shop=stevemadden.myshopify.com

Contentstack is a headless CMS software designed to help businesses deliver personalised content experiences to audiences via multiple channels.

Categories CMS Website https://www.contentstack.com Detected by BeaverCheck

Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.

Categories Ecommerce Website https://www.wappalyzer.com/technologies/ecommerce/cart-functionality Detected by BeaverCheck

Fast Simon is a solution for shopping optimization in ecommerce, enhancing search, navigation, and merchandising to improve online retail performance.

Categories Ecommerce Website https://www.fastsimon.com Detected by BeaverCheck

Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.

Categories Ecommerce Website https://shopify.com Detected by BeaverCheck Evidence robots.txt Disallow pattern: /admin, robots.txt Disallow pattern: /cart, robots.txt Disallow pattern: /collections/
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: apple-domain-verification=Zg9f52xAnmhyYY45

Azure Edge Network is a global network infrastructure provided by Microsoft Azure. It is designed to deliver content, applications, and services to end-users with low latency and high performance. The Azure Edge Network consists of a combination of Azure Content Delivery Network (CDN), Azure Front Door, and Azure Traffic Manager.

Categories Miscellaneous Website https://learn.microsoft.com/en-us/azure/cdn/cdn-overview Detected by BeaverCheck

Babel is a free and open-source transcompiler for writing next generation JavaScript.

Categories Miscellaneous Website https://babeljs.io Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: facebook-domain-verification=a9c12srpkdgy1yaj7lob76g9u6z8w8
Categories Analytics Detected by BeaverCheck Evidence Script URL contains connect.facebook.net: https://connect.facebook.net/signals/config/338917915271054?v=2.9.293&r=stable&domain=www.stevemadden.com&hme=295b1b33901e14aeab879c0b58f907ef4d5f44fdd19814310771af911c5f6ac8&ex_m=102%2C198%2C147%2C22%2C70%2C71%2C139%2C66%2C65%2C11%2C155%2C88%2C16%2C132%2C124%2C37%2C73%2C76%2C130%2C152%2C157%2C8%2C4%2C5%2C7%2C6%2C3%2C89%2C99%2C158%2C163%2C212%2C60%2C179%2C180%2C53%2C267%2C30%2C72%2C224%2C223%2C222%2C23%2C32%2C101%2C59%2C10%2C61%2C95%2C96%2C97%2C103%2C127%2C31%2C29%2C129%2C126%2C125%2C148%2C74%2C151%2C149%2C150%2C48%2C58%2C120%2C15%2C154%2C43%2C254%2C255%2C253%2C26%2C27%2C28%2C46%2C140%2C75%2C110%2C18%2C20%2C42%2C38%2C40%2C39%2C81%2C90%2C94%2C108%2C138%2C141%2C44%2C109%2C24%2C21%2C116%2C67%2C35%2C143%2C142%2C144%2C135%2C133%2C25%2C34%2C57%2C107%2C153%2C68%2C17%2C145%2C112%2C79%2C64%2C19%2C83%2C84%2C113%2C82%2C33%2C284%2C205%2C194%2C195%2C193%2C287%2C279%2C50%2C206%2C105%2C128%2C78%2C118%2C52%2C45%2C47%2C111%2C117%2C123%2C56%2C62%2C51%2C54%2C98%2C156%2C1%2C121%2C14%2C119%2C12%2C2%2C55%2C91%2C63%2C115%2C87%2C86%2C159%2C160%2C92%2C93%2C9%2C122%2C100%2C49%2C136%2C85%2C77%2C69%2C114%2C104%2C41%2C137%2C0%2C80%2C131%2C134%2C146%2C36%2C106%2C13%2C161

Goober is a minified CSS-in-JS styling solution.

Categories JavaScript libraries Website https://goober.js.org Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=TrFbBVVAi9y_1Vfax1BgKiwETQ5UfyN9rKTYS8h5zS4

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms15203529
Categories Email Detected by BeaverCheck Evidence MX record: stevemadden-com.mail.protection.outlook.com

Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.

Categories JavaScript libraries Website https://momentjs.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Mustache is a web template system.

Categories JavaScript frameworks Website https://mustache.github.io Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck Evidence Script URL contains cdn.cookielaw.org: https://cdn.cookielaw.org/scripttemplates/otSDKStub.js

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck

ShoppingGives is a B2B social ecommerce platform that allows companies of all sizes to make charitable donations through their customers' purchases.

Categories Widgets Website https://shoppinggives.com Detected by BeaverCheck

Swym Wishlist Plus enables your customers to bookmark their favorite products and pick up where they left off when they return.

Categories Shopify apps Website https://swym.it/apps/wishlist/ Detected by BeaverCheck

Yotpo is a user-generated content marketing platform.

Categories Reviews Website https://www.yotpo.com/platform/reviews/ Detected by BeaverCheck

YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.

Categories Video players Website https://www.youtube.com Detected by BeaverCheck

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Categories JavaScript libraries Website https://github.com/zloirock/core-js Detected by BeaverCheck

jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.

Categories JavaScript libraries Website https://jquery.com Detected by BeaverCheck Evidence Script URL: //www.stevemadden.com/cdn/shop/t/1716/assets/jquery.min.js?v=8324501383853434791755524685
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

lit-element is a simple base class for creating web components that work in any web page with any framework. lit-element uses lit-html to render into shadow DOM, and adds API to manage properties and attributes.

Categories JavaScript libraries Website https://lit.dev Detected by BeaverCheck

lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.

Categories JavaScript libraries Website https://lit.dev Detected by BeaverCheck

The web-vitals JavaScript is a tiny, modular library for measuring all the web vitals metrics on real users.

Categories JavaScript libraries, RUM Website https://github.com/GoogleChrome/web-vitals Detected by BeaverCheck

AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.

Categories A/B Testing Website https://www.abtasty.com Detected by BeaverCheck

Afterpay is a 'buy now, pay later' platform that makes it possible to pay off purchased goods in fortnightly instalments.

Categories Payment processors, Buy now pay later Website https://www.afterpay.com/ Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.

Categories Advertising Website https://appnexus.com Detected by BeaverCheck

Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.

Categories Payment processors Website https://www.apple.com/apple-pay Detected by BeaverCheck

Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.

Categories Marketing automation, Email Website https://www.bluecore.com Detected by BeaverCheck

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Categories Analytics Website https://facebook.com Detected by BeaverCheck

Google Analytics is a free web analytics service that tracks and reports website traffic.

Categories Analytics Website https://google.com/analytics Detected by BeaverCheck

Google Pay is a digital wallet platform and online payment system developed by Google to power in-app and tap-to-pay purchases on mobile devices, enabling users to make payments with Android phones, tablets or watches.

Categories Payment processors Website https://pay.google.com Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtm.js?id=GTM-MPLJCX2&gtg_health=1

Microsoft Advertising is an online advertising platform developed by Microsoft.

Categories Advertising Website https://ads.microsoft.com Detected by BeaverCheck Evidence Script URL contains bat.bing.com: https://bat.bing.com/p/insights/s/0.8.59

Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.

Categories Analytics Website https://clarity.microsoft.com Detected by BeaverCheck

Ometria is a customer insight and marketing automation platform.

Categories Marketing automation, Customer data platform Website https://ometria.com Detected by BeaverCheck

PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.

Categories Payment processors Website https://paypal.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Riskified is a privately held company that provides SaaS fraud and chargeback prevention technology.

Categories Analytics, Security Website https://www.riskified.com/ Detected by BeaverCheck

Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.

Categories Payment processors Website https://shop.app Detected by BeaverCheck

Taboola is a content discovery & native advertising platform for publishers and advertisers.

Categories Advertising Website https://www.taboola.com Detected by BeaverCheck

Teads is a technology provider that sells ads on publisher websites.

Categories Advertising Website https://www.teads.com Detected by BeaverCheck

Venmo is a mobile payment service owned by PayPal. Venmo account holders can transfer funds to others via a mobile phone app.

Categories Payment processors Website https://venmo.com Detected by BeaverCheck

theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.

Categories Advertising Website https://www.thetradedesk.com Detected by BeaverCheck

Attentive is a personalised mobile messaging platform that helps retail & ecommerce brands acquire, retain, and interact with mobile shoppers.

Categories Personalisation Website https://www.attentivemobile.com Detected by BeaverCheck

Observations (2)

Shopify storefront detected

Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.

Complex technology stack detected

52 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

Show your score

Drop this badge on your README, marketing site, or status page. It auto-updates every time the audit re-runs and links back to this report.

BeaverCheck badge

This badge auto-updates with your latest scan result.

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fstevemadden.com)](https://beavercheck.com/results/8cdcc725-b59f-4df8-9332-686433a6b21e)
<a href="https://beavercheck.com/results/8cdcc725-b59f-4df8-9332-686433a6b21e"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fstevemadden.com" alt="BeaverCheck Score"></a>
https://beavercheck.com/badge?url=https%3A%2F%2Fstevemadden.com

Export & share

Download the audit, share with your team, or grab a fix plan ready to copy into your tracker.

Share

Copies markdown to clipboard

Export
Download Markdown Report Download JSON

Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 3h total → projected C (79)

Sprint 1: Quick Wins

+6

Highest ROI — low effort, high impact

4 findings 1h → C (78)
  • · Page weighs 23.2 MB (8.5 MB transferred)
  • · No H1 heading found
  • · 10 image-only link(s) without alt text
  • · 12 link(s) with no accessible text

Sprint 2: Core Fixes

+1

Medium effort, high structural impact

1 findings 2h → C (79)
  • · 3 image(s) missing alt attribute

Send Feedback