Audit overview
Accessibility and Sustainability need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Page weighs 23.2 MB (8.5 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
10 image-only link(s) without alt text
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
12 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
3 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€227 investment → €3,261/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~30%.
- Page takes 28.4s to loadUsers abandon at ~3s — you're 25.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 13.3sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 48 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 5 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€3.259 /mo
+30.3pp bounce · ~3,034 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€1,99 /mo
26862.4 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~2.7 MB per page loadSaves €1,99/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
13.44 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
28.39 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
13.26 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.116
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
18.03 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
56.10 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.13 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.58 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
744 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.073
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.77 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
13.21 s
Categories
8Performance
Page weighs 23.2 MB (8.5 MB transferred)
Security
All checks pass
Accessibility
10 image-only link(s) without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 73+ on Accessibility; you're at 48 — closing this gap is the highest-leverage improvement.
Technology stack
Contentstack, with Cloudflare CDN
Stack Architecture
All Detected Technologies (52)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Contentstack is a headless CMS software designed to help businesses deliver personalised content experiences to audiences via multiple channels.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Fast Simon is a solution for shopping optimization in ecommerce, enhancing search, navigation, and merchandising to improve online retail performance.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
Azure Edge Network is a global network infrastructure provided by Microsoft Azure. It is designed to deliver content, applications, and services to end-users with low latency and high performance. The Azure Edge Network consists of a combination of Azure Content Delivery Network (CDN), Azure Front Door, and Azure Traffic Manager.
Babel is a free and open-source transcompiler for writing next generation JavaScript.
Goober is a minified CSS-in-JS styling solution.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
Mustache is a web template system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
ShoppingGives is a B2B social ecommerce platform that allows companies of all sizes to make charitable donations through their customers' purchases.
Swym Wishlist Plus enables your customers to bookmark their favorite products and pick up where they left off when they return.
Yotpo is a user-generated content marketing platform.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
lit-element is a simple base class for creating web components that work in any web page with any framework. lit-element uses lit-html to render into shadow DOM, and adds API to manage properties and attributes.
lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.
The web-vitals JavaScript is a tiny, modular library for measuring all the web vitals metrics on real users.
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
Afterpay is a 'buy now, pay later' platform that makes it possible to pay off purchased goods in fortnightly instalments.
AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social media, site activity.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Pay is a digital wallet platform and online payment system developed by Google to power in-app and tap-to-pay purchases on mobile devices, enabling users to make payments with Android phones, tablets or watches.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Ometria is a customer insight and marketing automation platform.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Riskified is a privately held company that provides SaaS fraud and chargeback prevention technology.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Teads is a technology provider that sells ads on publisher websites.
Venmo is a mobile payment service owned by PayPal. Venmo account holders can transfer funds to others via a mobile phone app.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Attentive is a personalised mobile messaging platform that helps retail & ecommerce brands acquire, retain, and interact with mobile shoppers.
Observations (2)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
Complex technology stack detected
52 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
Show your score
Drop this badge on your README, marketing site, or status page. It auto-updates every time the audit re-runs and links back to this report.
This badge auto-updates with your latest scan result.
[](https://beavercheck.com/results/8cdcc725-b59f-4df8-9332-686433a6b21e)<a href="https://beavercheck.com/results/8cdcc725-b59f-4df8-9332-686433a6b21e"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fstevemadden.com" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2Fstevemadden.comFix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 3h total → projected C (79)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 23.2 MB (8.5 MB transferred)
- · No H1 heading found
- · 10 image-only link(s) without alt text
- · 12 link(s) with no accessible text
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 3 image(s) missing alt attribute


