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https://stevemadden.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

52/100

Site name appears as

Page titleSocial Icon
og:site_nameSteve Madden
twitter:site@https://www.x.com/SteveMadden
Organization.nameSteve Madden

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

stevemadden.com

Steve Madden® Official Site | Free Shipping on orders $50+

Sign up for SM Pass today. Shop your favorite Steve Madden shoes, handbags, apparel and accessories. Buy now and pay later.

No image set

STEVEMADDEN.COM

Steve Madden® Official Site | Free Shipping on orders $50+

Sign up for SM Pass today. Shop your favorite Steve Madden shoes, handbags, apparel and accessories. Buy now and pay later.

No image set

Steve Madden® Official Site | Free Shipping on orders $50+

stevemadden.com

stevemadden.com

Steve Madden® Official Site | Free Shipping on orders $50+

Sign up for SM Pass today. Shop your favorite Steve Madden shoes, handbags, apparel and accessories. Buy now and pay later.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
3 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : BreadcrumbList
4 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "name": "Shop",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "item": {
        "@type": "Website",
        "@id": "https://www.stevemadden.com",
        "name": "Home"
      }
    }
  ]
}
Block 2 : Organization
12 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "url": "www.stevemadden.com",
  "sameAs": [
    "https:\/\/www.x.com\/SteveMadden",
    "https:\/\/www.facebook.com\/SteveMaddenShoes",
    "https:\/\/www.pinterest.com\/stevemadden\/boards\/",
    "https:\/\/www.instagram.com\/stevemadden\/",
    "https:\/\/www.tiktok.com\/@stevemadden",
    "",
    "https:\/\/www.snapchat.com\/add\/stevemadden",
    "https:\/\/www.youtube.com\/SteveMadden",
    ""
  ],
  "logo": "https:\/\/www.stevemadden.com\/cdn\/shop\/files\/SM_logo_SansSerif_BLACK_98eccc71-567f-4994-8bca-f94bf013b0c8.png?v=1717148677\u0026width=500",
  "name": "Steve Madden",
  "description": "Sign up for SM Pass today. Shop your favorite Steve Madden shoes, handbags, apparel and accessories. Buy now and pay later.",
  "email": "info@stevemaddendirect.com",
  "telephone": "8555655050",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "52-16 Barnett Avenue",
    "addressLocality": "Long Island City",
    "addressCountry": "United States",
    "addressRegion": "New York",
    "postalCode": "11104"
  },
  "vatID": "",
  "iso6523Code": ""
}
Block 3 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Steve Madden",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https:\/\/www.stevemadden.com\/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  },
  "url": "https:\/\/www.stevemadden.com"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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