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Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
73
GRADE
C
FIX
5
REVIEW
3
PASS
5
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
70
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
87
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.47 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.98 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

158 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.009

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.35 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

3.85 s

Page Load Progression

387 ms
773 ms
1.2 s
1.5 s
1.9 s
2.3 s
2.7 s
3.1 s
Checks
15
5 PASS 3 REVIEW 5 FIX
D
Page Weight Budget
Action
2.6 MB transferred, 128 requests
FIX
2.6 MB transferred, 128 requests
Warning::
Page weighs 7.8 MB (2.6 MB transferred)
Warning::
JavaScript is 1.2 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 1.2 MB
Info::
Fonts are 320 KB — consider subsetting or using system fonts
Subset fonts to include only used characters, or switch to system font stacks.
Got: 320 KB
Warning::
128 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 0.54 g CO2 per page load
2.6 MB / 2.4 MB budget
2.6 MB transferred
128 requests
0.54 g CO2 per page load
JavaScript 1.2 MiB 45%
Images 945.5 KiB 36%
Fonts 320.5 KiB 12%
Other 51.0 KiB 2%
CSS 39.6 KiB 2%
HTML 39.1 KiB 1%
Other 25.8 KiB 1%
Other 11.7 KiB 0%
Other 1.5 KiB 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Subset fonts to include only used characters, or switch to system font stacks.

Why this matters

Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).

Source: web.dev font loading

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (2.6 MiB of 2.6 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
D
JS Bundles
Action
41 scripts, 349 KB unused
FIX
41 scripts, 349 KB unused
Warning::
https://www.emarketer.com/7890cfa4-078212f57480d1a...: 110 KB unused (60%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-T5C...: 75 KB unused (44%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=G-XXYL...: 57 KB unused (32%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.emarketer.com/iiana/dist/harvester.min...: 44 KB unused (56%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.emarketer.com/369-70e23700a0a13e7f8946...: 42 KB unused (90%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 349 KB
349 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.emarketer.com/7890cfa4-078212f57480d1a9e53b.js184 KB110 KB (60%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-T5C96L170 KB75 KB (44%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-XXYLHB9SXG&cx=c&gtm=4e64h1h1178 KB57 KB (32%)✓3rd
https://www.emarketer.com/iiana/dist/harvester.min.js80 KB44 KB (56%)✓3rd
https://www.emarketer.com/369-70e23700a0a13e7f8946.js48 KB42 KB (90%)✓3rd
https://www.emarketer.com/37f748966a3af5f949c22d3fce06e037c1a05439-83ec05d29df8b0bdcbb8.js35 KB20 KB (58%)✓3rd
https://www.emarketer.com/app-8818dc2381116e198cb5.js44 KB—✓3rd
blob:https://www.emarketer.com/248d8d06-a984-4635-be25-14ebf63a0ecb-0 KB—✓3rd
https://www.emarketer.com/webpack-runtime-2238adf28d6864791d74.js3 KB—✓3rd
https://www.emarketer.com/framework-1749e4bcf76f4c891bc6.js43 KB—✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

D
Page Weight Inventory
Action
128 resources · 2.6 MB · 349 KB savings available
FIX
128 resources · 2.6 MB · 349 KB savings available
Warning::
Page weight 1.6 MB over 1MB target
Got: 2.6 MB Expected: ≤ 1 MB
Info::
~349 KB of savings available
Warning::
127 third-party resources (100% of weight)
Info::
1 resources over 200KB
128 resources · 2.6 MiB · 127 third-party 1.6 MiB over 1MB target
JavaScript 45% · 1.2 MiB
Image 36% · 955.3 KiB
Font 12% · 320.5 KiB
Other 3% · 79.6 KiB
Document 2% · 39.7 KiB
CSS 2% · 39.6 KiB

~349.3 KiB of savings available

Remove unused JavaScript: 349.3 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

C
Image Optimization
Action
38 images, 0 KB saveable
REVIEW
38 images, 0 KB saveable
Warning::
https://publicsite-wordpress-storage-public.emarke... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.emarketer.com/_gatsby/file/9a325b09148... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://publicsite-wordpress-storage-public.emarke... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.emarketer.com/_gatsby/file/920bea9ac32... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.emarketer.com/_gatsby/file/8411e163484... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://publicsite-wordpress-storage-public.emarke... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
38 images 946 KB
0 oversized -0 KB
25 legacy format
6 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

C
JS Execution Cost
Action
1921ms total JS execution
REVIEW
1921ms total JS execution
Warning::
https://www.emarketer.com/: 353ms CPU time
Warning::
Unattributable: 303ms CPU time
Warning::
https://www.emarketer.com/framework-1749e4bcf76f4c...: 267ms CPU time
Info::
https://cmp.osano.com/Azq8alSrat37T4I48/e5bec6e1-e...: 222ms CPU time
Info::
https://www.googletagmanager.com/gtag/js?id=G-XXYL...: 176ms CPU time
Warning::
Third-party scripts: 1921ms (100% of total)

Main Thread Breakdown

Script Evaluation 57% Other 18% Style & Layout 10% Script Parsing & Compilation 9% Rendering 3%
ScriptTotalScriptingParse/CompileParty
https://www.emarketer.com/353ms25ms1ms3rd
Unattributable303ms74ms0ms3rd
https://www.emarketer.com/framework-1749e4bcf76f4c891bc6.js267ms215ms7ms3rd
https://cmp.osano.com/Azq8alSrat37T4I48/e5bec6e1-e8a6-4269-aec2-3c45025cbf21/osano.js222ms186ms7ms3rd
https://www.googletagmanager.com/gtag/js?id=G-XXYLHB9SXG&cx=c&gtm=4e64h1h1176ms157ms18ms3rd
https://cdn.amplitude.com/script/62343d139fdc2df258c55c6d560bf5e9.experiment.js122ms83ms39ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-T5C96L116ms95ms18ms3rd
https://www.emarketer.com/iiana/dist/harvester.min.js96ms60ms34ms3rd
https://www.emarketer.com/cdn-cgi/challenge-platform/scripts/jsd/main.js76ms72ms1ms3rd
https://www.emarketer.com/7890cfa4-078212f57480d1a9e53b.js67ms15ms28ms3rd

Showing top 10 of 12 scripts

C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
6 fonts (320 KB)
PASS
6 fonts (320 KB)
Info::
6 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

6

320 KB total

Render-blocking

0

of 6

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 1.0 s 2.0 s 3.0 s FCP 1.5 s LCP 3.0 shttps://fonts.emarketer.com/labgrotesque-bold.woff2labgrotesque-bold.woff2 https://fonts.emarketer.com/labgrotesque-bold.woff2 — 47.3 KiB — 26 ms — font-display: swaphttps://fonts.emarketer.com/labgrotesque-regular.woff2labgrotesque-regular.woff2 https://fonts.emarketer.com/labgrotesque-regular.woff2 — 44.9 KiB — 27 ms — font-display: swaphttps://fonts.emarketer.com/labgrotesque-black.woff2labgrotesque-black.woff2 https://fonts.emarketer.com/labgrotesque-black.woff2 — 47.2 KiB — 34 ms — font-display: swaphttps://fonts.emarketer.com/labgrotesque-medium.woff2labgrotesque-medium.woff2 https://fonts.emarketer.com/labgrotesque-medium.woff2 — 45.7 KiB — 26 ms — font-display: swaphttps://www.emarketer.com/static/fa-solid-900-54dfc8f551be346014e424fe36b4b0e3.woff2fa-solid-900-54dfc8f551... https://www.emarketer.com/static/fa-solid-900-54dfc8f551be346014e424fe36b4b0e3.woff2 — 134.2 KiB — 66 ms — font-display: swapdata:font/ttf;base64,AAEAAAALAIAAAwAwT1MvMg8SBrsAAAC8AAAAYGNtYXDqeOo4AAABHAAAAFxnYXNwAAAAEAAAAXgAAA…ttf;base64,AAEAAAALAIAA... data:font/ttf;base64,AAEAAAALAIAAAwAwT1MvMg8SBrsAAAC8AAAAYGNtYXDqeOo4AAABHAAAAFxnYXNwAAAAEAAAAXgAAA… — 1.3 KiB — 49 ms — font-display: swap
labgrotesque-bold.woff2 woff2 swap
Size 47 KB
Load time 26 ms
Start 865 ms
Risk FOUT — text flashes from fallback to web font
labgrotesque-regular.woff2 woff2 swap
Size 45 KB
Load time 27 ms
Start 865 ms
Risk FOUT — text flashes from fallback to web font
labgrotesque-black.woff2 woff2 swap
Size 47 KB
Load time 34 ms
Start 1.0 s
Risk FOUT — text flashes from fallback to web font
labgrotesque-medium.woff2 woff2 swap
Size 46 KB
Load time 26 ms
Start 1.0 s
Risk FOUT — text flashes from fallback to web font
fa-solid-900-54dfc8f551... woff2 swap
Size 134 KB
Load time 66 ms
Start 1.0 s
Risk FOUT — text flashes from fallback to web font
  • Subset this font — over 100 KB suggests Latin Extended or full glyph coverage that most pages don't need
ttf;base64,AAEAAAALAIAA... unknown swap
Size 1 KB
Load time 49 ms
Start 2.5 s
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)

Fixing the unchecked items could save ~67 KB and ~134 ms

A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
Network Waterfall
128 requests over 5402ms
INFO
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s FCP 1.5 s LCP 3.0 shttps://emarketer.com// https://emarketer.com/ — 301 — 194 B — 387 ms — http/1.1https://www.emarketer.com/www.emarketer.com/ https://www.emarketer.com/ — 200 — 37.9 KiB — 312 ms — h2https://cmp.osano.com/Azq8alSrat37T4I48/e5bec6e1-e8a6-4269-aec2-3c45025cbf21/osano.jscmp.osano.com/Azq8alSrat37T4I48/e5b... https://cmp.osano.com/Azq8alSrat37T4I48/e5bec6e1-e8a6-4269-aec2-3c45025cbf21/osano.js — 200 — 55.7 KiB — 35 ms — h3https://www.emarketer.com/styles.2c978559a5c5393998d0.csswww.emarketer.com/styles.2c978559a5... https://www.emarketer.com/styles.2c978559a5c5393998d0.css — 200 — 37.6 KiB — 32 ms — h2https://fonts.emarketer.com/fonts.cssfonts.emarketer.com/fonts.css https://fonts.emarketer.com/fonts.css — 200 — 1004 B — 42 ms — h2https://www.emarketer.com/iiana/dist/harvester.min.jswww.emarketer.com/iiana/dist/harves... https://www.emarketer.com/iiana/dist/harvester.min.js — 200 — 80.0 KiB — 29 ms — h2https://cdn.amplitude.com/script/62343d139fdc2df258c55c6d560bf5e9.experiment.jscdn.amplitude.com/script/62343d139f... https://cdn.amplitude.com/script/62343d139fdc2df258c55c6d560bf5e9.experiment.js — 200 — 91.6 KiB — 34 ms — h2https://www.emarketer.com/consentmanagement/dist/overrides.min.jswww.emarketer.com/consentmanagement... https://www.emarketer.com/consentmanagement/dist/overrides.min.js — 200 — 4.1 KiB — 22 ms — h2blob:https://www.emarketer.com/146c0b35-2ca4-4ecd-af8d-6e1afed45778www.emarketer.com/146c0b35-2ca4-4ec... blob:https://www.emarketer.com/146c0b35-2ca4-4ecd-af8d-6e1afed45778 — 200 — -1 B — 28 ms — blobhttps://sr-client-cfg.amplitude.com/config/62343d139fdc2df258c55c6d560bf5e9?config_group=browsersr-client-cfg.amplitude.com/config/... https://sr-client-cfg.amplitude.com/config/62343d139fdc2df258c55c6d560bf5e9?config_group=browser — 200 — 552 B — 15 ms — h2https://www.googletagmanager.com/gtm.js?id=GTM-T5C96Lwww.googletagmanager.com/gtm.js?id=... https://www.googletagmanager.com/gtm.js?id=GTM-T5C96L — 200 — 169.8 KiB — 273 ms — h2https://www.emarketer.com/uploads/css/glide.core_.min_.csswww.emarketer.com/uploads/css/glide... https://www.emarketer.com/uploads/css/glide.core_.min_.css — 200 — 462 B — 17 ms — h2https://www.emarketer.com/uploads/css/glide.theme_.min_.csswww.emarketer.com/uploads/css/glide... https://www.emarketer.com/uploads/css/glide.theme_.min_.css — 200 — 595 B — 18 ms — h2https://publicsite-wordpress-storage-public.emarketer.com/uploads/2021/07/21201108/Testimonial_Stats.svgpublicsite-wordpress-storage-public... https://publicsite-wordpress-storage-public.emarketer.com/uploads/2021/07/21201108/Testimonial_Stats.svg — 200 — 14.4 KiB — 681 ms — h2https://www.emarketer.com/_gatsby/file/8411e163484778a3b9474434451236e3/net-conversion-logo.png?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F07%2F01172221%2Fnet-conversion-logo.pngwww.emarketer.com/_gatsby/file/8411... https://www.emarketer.com/_gatsby/file/8411e163484778a3b9474434451236e3/net-conversion-logo.png?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F07%2F01172221%2Fnet-conversion-logo.png — 200 — 32.6 KiB — 22 ms — h2https://www.emarketer.com/_gatsby/file/9a325b091483b6badb01045774d43a86/dmg-logo.png?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F18143205%2Fdmg-logo.pngwww.emarketer.com/_gatsby/file/9a32... https://www.emarketer.com/_gatsby/file/9a325b091483b6badb01045774d43a86/dmg-logo.png?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F18143205%2Fdmg-logo.png — 200 — 12.9 KiB — 17 ms — h2https://publicsite-wordpress-storage-public.emarketer.com/uploads/2021/07/22072026/adobe_horizontal.svgpublicsite-wordpress-storage-public... https://publicsite-wordpress-storage-public.emarketer.com/uploads/2021/07/22072026/adobe_horizontal.svg — 200 — 1.8 KiB — 682 ms — h2https://publicsite-wordpress-storage-public.emarketer.com/uploads/2021/07/22072027/tradedesk.svgpublicsite-wordpress-storage-public... https://publicsite-wordpress-storage-public.emarketer.com/uploads/2021/07/22072027/tradedesk.svg — 200 — 3.8 KiB — 684 ms — h2https://www.emarketer.com/_gatsby/file/920bea9ac329ab7a36df9db5b22c3bd5/shutterstock.svg?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fuploads%2F2021%2F07%2F22063136%2Fshutterstock.svgwww.emarketer.com/_gatsby/file/920b... https://www.emarketer.com/_gatsby/file/920bea9ac329ab7a36df9db5b22c3bd5/shutterstock.svg?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fuploads%2F2021%2F07%2F22063136%2Fshutterstock.svg — 200 — 1.6 KiB — 21 ms — h2https://www.emarketer.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.jswww.emarketer.com/cdn-cgi/scripts/5... https://www.emarketer.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js — 200 — 740 B — 9 ms — h2https://cdn.evgnet.com/beacon/emarketerinc/engage/scripts/evergage.min.jscdn.evgnet.com/beacon/emarketerinc/... https://cdn.evgnet.com/beacon/emarketerinc/engage/scripts/evergage.min.js — 200 — 49.6 KiB — 45 ms — h2https://www.emarketer.com/webpack-runtime-2238adf28d6864791d74.jswww.emarketer.com/webpack-runtime-2... https://www.emarketer.com/webpack-runtime-2238adf28d6864791d74.js — 200 — 2.8 KiB — 16 ms — h2https://www.emarketer.com/framework-1749e4bcf76f4c891bc6.jswww.emarketer.com/framework-1749e4b... https://www.emarketer.com/framework-1749e4bcf76f4c891bc6.js — 200 — 43.0 KiB — 35 ms — h2https://www.emarketer.com/app-8818dc2381116e198cb5.jswww.emarketer.com/app-8818dc2381116... https://www.emarketer.com/app-8818dc2381116e198cb5.js — 200 — 44.3 KiB — 38 ms — h2https://fonts.emarketer.com/labgrotesque-bold.woff2fonts.emarketer.com/labgrotesque-bo... https://fonts.emarketer.com/labgrotesque-bold.woff2 — 200 — 47.3 KiB — 26 ms — 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h2https://b.6sc.co/v1/beacon/img.gif?token=99192d112cceb2f4f9f5a0b33ca45037&svisitor=null&visitor=a13ffbe9-d0ea-474e-8e7c-e527d26bdc21&session=0a4b42f6-d8c9-4495-86d4-fa9abfe285ee&event=active_time_track&q=%7B%22currentTime%22%3A%22Tue%2C%2021%20Apr%202026%2020%3A26%3A21%20GMT%22%2C%22lastTrackTime%22%3A%22Tue%2C%2021%20Apr%202026%2020%3A26%3A20%20GMT%22%2C%22timeSpent%22%3A%221002%22%2C%22totalTimeSpent%22%3A%221002%22%7D&isIframe=false&m=%7B%22description%22%3A%22Leverage%20our%20proprietary%20and%20industry-renowned%20methodology%20to%20develop%20and%20refine%20your%20strategy%2C%20strengthen%20your%20teams%2C%20and%20win%20new%20business.%22%2C%22keywords%22%3A%22%22%2C%22title%22%3A%22Unlock%20digital%20opportunities%20with%20the%20world%E2%80%99s%20most%20trusted%20forecasts%2C%20analysis%2C%20and%20benchmarks.%20%7C%20EMARKETER%22%7D&cb=&r=&thirdParty=%7B%7D&v2=1&pageURL=https%3A%2F%2Fwww.emarketer.com%2F&pageViewId=cb175244-826e-49fa-836f-c5404e306c37&webTagId=4bb9ac88-1c47-4c21-9daf-e1da450fcf8c&ipv6=2a03%3A90c0%3A187%3A%3A11&v=1.1.31b.6sc.co/v1/beacon/img.gif?token=99... 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— 200 — 199 B — 126 ms — 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https://b.6sc.co/v1/beacon/img.gif?token=99192d112cceb2f4f9f5a0b33ca45037&svisitor=null&visitor=f77e3438-29a9-441a-88aa-4ab1fb2e1729&session=5e67e013-2c11-4691-82c6-c77943d3049d&event=active_time_track&q=%7B%22currentTime%22%3A%22Tue%2C%2021%20Apr%202026%2020%3A26%3A22%20GMT%22%2C%22lastTrackTime%22%3A%22Tue%2C%2021%20Apr%202026%2020%3A26%3A21%20GMT%22%2C%22timeSpent%22%3A%221004%22%2C%22totalTimeSpent%22%3A%222006%22%7D&isIframe=false&m=%7B%22description%22%3A%22Leverage%20our%20proprietary%20and%20industry-renowned%20methodology%20to%20develop%20and%20refine%20your%20strategy%2C%20strengthen%20your%20teams%2C%20and%20win%20new%20business.%22%2C%22keywords%22%3A%22%22%2C%22title%22%3A%22Unlock%20digital%20opportunities%20with%20the%20world%E2%80%99s%20most%20trusted%20forecasts%2C%20analysis%2C%20and%20benchmarks.%20%7C%20EMARKETER%22%7D&cb=&r=&thirdParty=%7B%7D&v2=1&pageURL=https%3A%2F%2Fwww.emarketer.com%2F&pageViewId=cb175244-826e-49fa-836f-c5404e306c37&webTagId=4bb9ac88-1c47-4c21-9daf-e1da450fcf8c&ipv6=2a03%3A90c0%3A187%3A%3A11&v=1.1.31 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https://b.6sc.co/v1/beacon/img.gif?token=99192d112cceb2f4f9f5a0b33ca45037&svisitor=null&visitor=29458d3a-cfff-4272-8d3b-98dab20943fb&session=7c08da9f-4294-4c23-8ebc-94b313ad5a05&event=active_time_track&q=%7B%22currentTime%22%3A%22Tue%2C%2021%20Apr%202026%2020%3A26%3A23%20GMT%22%2C%22lastTrackTime%22%3A%22Tue%2C%2021%20Apr%202026%2020%3A26%3A22%20GMT%22%2C%22timeSpent%22%3A%221003%22%2C%22totalTimeSpent%22%3A%223009%22%7D&isIframe=false&m=%7B%22description%22%3A%22Leverage%20our%20proprietary%20and%20industry-renowned%20methodology%20to%20develop%20and%20refine%20your%20strategy%2C%20strengthen%20your%20teams%2C%20and%20win%20new%20business.%22%2C%22keywords%22%3A%22%22%2C%22title%22%3A%22Unlock%20digital%20opportunities%20with%20the%20world%E2%80%99s%20most%20trusted%20forecasts%2C%20analysis%2C%20and%20benchmarks.%20%7C%20EMARKETER%22%7D&cb=&r=&thirdParty=%7B%7D&v2=1&pageURL=https%3A%2F%2Fwww.emarketer.com%2F&pageViewId=cb175244-826e-49fa-836f-c5404e306c37&webTagId=4bb9ac88-1c47-4c21-9daf-e1da450fcf8c&ipv6=2a03%3A90c0%3A187%3A%3A11&v=1.1.31 — 200 — 199 B — 118 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 1921ms · 834KB · €6/mo
www.emarketer.com
Other
Costly
Execution 353ms
Transfer 38 KB
Monthly Cost €1/mo
Unattributable
Other
Costly
Execution 303ms
Transfer 0 KB
Monthly Cost €1/mo
www.emarketer.com
Other
Costly
Execution 267ms
Transfer 0 KB
Monthly Cost €1/mo
cmp.osano.com
Other
Costly
Execution 222ms
Transfer 56 KB
Monthly Cost €1/mo
Google Tag Manager
Tag Manager
Optional
Execution 176ms
Transfer 178 KB
Unused 32%
Monthly Cost €1/mo
Amplitude
Analytics
Optional
Execution 122ms
Transfer 92 KB
Monthly Cost €0/mo
Google Tag Manager
Tag Manager
Optional
Execution 116ms
Transfer 170 KB
Unused 44%
Monthly Cost €0/mo
www.emarketer.com
Other
Optional
Execution 96ms
Transfer 80 KB
Unused 56%
Monthly Cost €0/mo
www.emarketer.com
Other
Optional
Execution 76ms
Transfer 0 KB
Monthly Cost €0/mo
www.emarketer.com
Other
Optional
Execution 67ms
Transfer 184 KB
Unused 60%
Monthly Cost €0/mo
www.emarketer.com
Other
Optional
Execution 61ms
Transfer 0 KB
Monthly Cost €0/mo
www.emarketer.com
Other
Optional
Execution 60ms
Transfer 37 KB
Monthly Cost €0/mo

These scripts may cost more than they're worth

  • www.emarketer.com adds 353ms and costs ~€1/month
  • Unattributable adds 303ms and costs ~€1/month
  • www.emarketer.com adds 267ms and costs ~€1/month
  • cmp.osano.com adds 222ms and costs ~€1/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.emarketer.com takes 353ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 303ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.emarketer.com takes 267ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

cmp.osano.com takes 222ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

56% of www.emarketer.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

60% of www.emarketer.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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