Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
52/100
Site name appears as
| Page title | Lock | |
| og:site_name | U.S. Department of the Interior | |
| twitter:site | @Interior | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BStructured Data1 JSON-LD block(s) found — some improvements recommended.REVIEW
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
The "url" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "potentialAction" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"isAccessibleForFree": "True"
},
{
"isAccessibleForFree": "True"
},
{
"@type": "WebSite",
"name": "U.S. Department of the Interior",
"url": "https://www.doi.gov/",
"publisher": {
"@type": "Organization",
"name": "U.S. Department of the Interior"
}
}
]
}A+Links96 links checked, 96 healthy, 0 brokenPASS
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.nps.gov/ | https://www.nps.gov/ | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Open GraphOpen Graph tags are well configured for social sharing.PASS
Preview
doi.gov
U.S. Department of the Interior
Protecting America's Great Outdoors and Powering Our Future
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
DOI.GOV
U.S. Department of the Interior
Protecting America's Great Outdoors and Powering Our Future
- og:title — U.S. Department of the Interior
- og:description — Protecting America's Great Outdoors and Powering Our Future
- og:image — https://www.doi.gov/themes/custom/doi_uswds/assets/img/default_images/doi-seal-bg-900x519.jpg
- og:type — website
- og:url — https://www.doi.gov/
- og:site_name — U.S. Department of the Interior
U.S. Department of the Interior
doi.gov
- og:title — U.S. Department of the Interior
- og:description — Protecting America's Great Outdoors and Powering Our Future
- og:image — https://www.doi.gov/themes/custom/doi_uswds/assets/img/default_images/doi-seal-bg-900x519.jpg
doi.gov
U.S. Department of the Interior
Protecting America's Great Outdoors and Powering Our Future
- og:title — U.S. Department of the Interior
- og:description — Protecting America's Great Outdoors and Powering Our Future
- og:image — https://www.doi.gov/themes/custom/doi_uswds/assets/img/default_images/doi-seal-bg-900x519.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |