Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 10.8 MB (4.3 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
11 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
13 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€560 investment → €2,616/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~31%.
- Page takes 27.0s to loadUsers abandon at ~3s — you're 24.5s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.5sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedRGPD: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundRGPD: EUR 5.000 – EUR 10.000.000
- Trackers detected but no cookie policy foundRGPD: EUR 10.000 – EUR 20.000.000
Bounce-Rate Cost
€2.615 /mo
+30.8pp bounce · ~3,077 lost visitors/mo
CPC: EUR 0.85
Bandwidth Waste
€1,01 /mo
13665.6 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.4 MB per page loadSaves €1,01/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
22.12 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
26.96 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.53 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
22.12 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
27.76 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.05 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.84 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
443 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.75 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.91 s
Categories
8Performance
Page weighs 10.8 MB (4.3 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
11 image-in-link without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 83+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Top 10% of Apple sites score 84+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
Apple, hosted on Akamai Connected Cloud, with Akamai CDN
Stack Architecture
Matomo Analytics 
Cart Functionality 
Bootstrap 
FancyBox 2.1.5
GSAP 3.5.1Google Search Console HSTS 
Lozad.js Microsoft Microsoft 365 
Moment.js 2.30.1
Open Graph 
ReadSpeaker 3.8.9
Swiper 
Tailwind CSS 
core-js 3.26.1
jQuery 3.7.1
jQuery UI 1.12.1
reCAPTCHA 
Akamai Akamai Connected Cloud 
F5 Distributed Cloud Services All Detected Technologies (23)
Akamai is global content delivery network (CDN) services provider for media and software delivery, and cloud security solutions.
Akamai Connected Cloud is a distributed cloud platform that combines core compute, edge services, and security to run applications at global scale.
F5 Distributed Cloud Services is a SaaS platform providing security, networking, and application management to deploy, secure, and operate applications in cloud-native environments.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
FancyBox is a tool for displaying images, html content and multi-media in a Mac-style 'lightbox' that floats overtop of web page.
GSAP is an animation library that allows you to create animations with JavaScript.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Lozad.js is a lightweight lazy-loading library that's just 535 bytes minified & gzipped.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
Open Graph is a protocol that is used to integrate any web page into the social graph.
ReadSpeaker is an intuitive text-to-speech API that converts text into natural-sounding audio files for websites and applications.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Matomo Analytics is a free and open-source web analytics application, that runs on a PHP/MySQL web-server.
Observations (2)
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
23 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (80)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 10.8 MB (4.3 MB transferred)
- · 11 image-in-link without alt text
- · 13 link(s) with no accessible text
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found