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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
2
REVIEW
1
PASS
2
INFO
0
Checks
5
2 PASS 1 REVIEW 2 FIX
F
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.eib.org/photos/rs/ff58d908-cb76-4dbf-901e-5058a9854634/largeprvw/image.jpg
Warning::
Missing og:title
The og:title tag controls the title shown in social sharing previews.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://www.eib.org/photos/rs/ff58d908-cb76-4dbf-901e-5058a9854634/largeprvw/image.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:title tag controls the title shown in social sharing previews.

Why this matters

Without og:title, social shares fall back to the <title> tag — usually awkwardly truncated or branded for SEO not social.

Learn more ▾

og:title controls what appears as the headline in social-share cards (Twitter, Facebook, LinkedIn, Slack, iMessage). When omitted, platforms fall back to <title>, which is usually optimized for SEO (longer, brand-suffixed) and reads badly in social context. A 50-60-character og:title gives a clean preview.

Source: Open Graph Protocol

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

eib.org

No title set

No description

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from <title>
  • twitter:description — falling back from <meta name=description>
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

EIB.ORG

No title set

No description

Preview quality · Facebook F · 40/100

Description will be truncated (170 chars / 155 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — https://www.eib.org/photos/rs/ff58d908-cb76-4dbf-901e-5058a9854634/largeprvw/image.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (170 chars, max 155)

    → Tighten og:description to ≤155 characters

No title set

eib.org

Preview quality · LinkedIn A · 85/100

Description will be truncated (170 chars / 150 max)

  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — https://www.eib.org/photos/rs/ff58d908-cb76-4dbf-901e-5058a9854634/largeprvw/image.jpg

  • Description will be truncated on LinkedIn (170 chars, max 150)

    → Tighten og:description to ≤150 characters

eib.org

No title set

No description

Preview quality · Slack A · 90/100
  • og:title — falling back from <title>
  • og:description — falling back from <meta name=description>
  • og:image — https://www.eib.org/photos/rs/ff58d908-cb76-4dbf-901e-5058a9854634/largeprvw/image.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 66/100
FieldTwitter/XFacebookLinkedInSlack
og:title⚠⚠⚠
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

47/100

Site name appears as

Page titleen
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • og:title missing
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
Custom type "GovernmentOrganization" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : GovernmentOrganization
11 properties Valid
{
  "@context": "https://schema.org",
  "@type": [
    "GovernmentOrganization"
  ],
  "name": "European Investment Bank (EIB)",
  "@id": "https://www.eib.org/en/about/index",
  "url": "https://www.eib.org/en/index",
  "logo": "https://www.eib.org/img/logos/eib-logogroup.png",
  "description": "The European Investment Bank (EIB) is the long-term lending institution of the European Union owned by its Member States.",
  "sameAs": [
    "https://twitter.com/EIB",
    "https://www.linkedin.com/company/european-investment-bank/",
    "https://en.wikipedia.org/wiki/European_Investment_Bank",
    "https://www.facebook.com/EuropeanInvestmentBank",
    "https://www.youtube.com/EIBtheEUbank",
    "https://www.instagram.com/europeaninvestmentbank/",
    "https://whatsapp.com/channel/0029VaAMHR12kNFwddDgU20r"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "info@eib.org",
    "telephone": "+352 4379 1",
    "areaServed": "EU and Global",
    "availableLanguage": [
      "en",
      "fr",
      "de",
      "es",
      "it",
      "pt"
    ]
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "98-100, boulevard Konrad Adenauer",
    "addressLocality": "Luxembourg",
    "postalCode": "L-2950",
    "addressCountry": "LU"
  },
  "knowsAbout": [
    "EIB Group strategic priorities",
    "Projects supported by the EIB",
    "EIB products",
    "Regions of activity",
    "EIB stories and essays",
    "EIB Group newsroom",
    "Affordable and sustainable housing",
    "Security and defence",
    "TechEU",
    "Procurement",
    "Investor relations",
    "Careers",
    "Economic research",
    "EIB publications",
    "EIB Group at a glance"
  ]
}
Block 2 : WebPage
12 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Homepage | European Investment Bank",
  "description": "The European Investment Bank (EIB) is the lending arm of the European Union. We are the world’s largest multilateral lender and the biggest provider of climate finance.",
  "url": "https://www.eib.org/en/index",
  "publisher": {
    "@id": "https://www.eib.org/en/about/index"
  },
  "datePublished": "2026-04-21T09:27:17Z",
  "dateModified": "2026-04-21T09:27:09Z",
  "inLanguage": "en-EN",
  "isAccessibleForFree": true,
  "potentialAction": [
    {
      "@type": "SearchAction",
      "target": "https://www.eib.org/en/search?q={search_term_string}",
      "query-input": "name=search_term_string"
    }
  ],
  "mainEntity": {
    "@type": "ItemList",
    "name": "services",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Projects",
        "url": "https://www.eib.org/en/projects/index"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "News",
        "url": "https://www.eib.org/en/press/index"
      }
    ]
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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