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https://gatesfoundation.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
99
GRADE
A+
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

73/100

Site name appears as

Page titleGates Foundation Official Website
og:site_name—
twitter:site@gatesfoundation
Organization.nameGates Foundation

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (16 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 16 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 16 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

gatesfoundation.org

Gates Foundation

We are a nonprofit fighting poverty, disease, and inequity around the world. Learn how we work and discover stories of our life-saving global impact.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Gates Foundation
  • twitter:description — We are a nonprofit fighting poverty, disease, and inequity around the world. Learn how we work and discover stories o...
  • twitter:image — https://www.gatesfoundation.org/-/media/gfo/2home/home_ourstory_pga1287486_fc235844.jpg?rev=a4772b2a583343ee9cbf5c008...

GATESFOUNDATION.ORG

Gates Foundation

We are a nonprofit fighting poverty, disease, and inequity around the world. Learn how we work and discover stories of our life-saving global impact.

Preview quality · Facebook A · 85/100
  • og:title — Gates Foundation
  • og:description — We are a nonprofit fighting poverty, disease, and inequity around the world. Learn how we work and discover stories o...
  • og:image — https://www.gatesfoundation.org/-/media/gfo/2home/home_ourstory_pga1287486_fc235844.jpg?rev=a4772b2a583343ee9cbf5c008...
  • og:type — website
  • og:url — https://www.gatesfoundation.org/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • og:image is below recommended size (1024×683)

    → Upload an image ≥1200×630 for the large preview card

Gates Foundation

gatesfoundation.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — Gates Foundation
  • og:description — We are a nonprofit fighting poverty, disease, and inequity around the world. Learn how we work and discover stories o...
  • og:image — https://www.gatesfoundation.org/-/media/gfo/2home/home_ourstory_pga1287486_fc235844.jpg?rev=a4772b2a583343ee9cbf5c008...

gatesfoundation.org

Gates Foundation

We are a nonprofit fighting poverty, disease, and inequity around the world. Learn how we work and discover stories of our life-saving global impact.

Preview quality · Slack A+ · 100/100
  • og:title — Gates Foundation
  • og:description — We are a nonprofit fighting poverty, disease, and inequity around the world. Learn how we work and discover stories o...
  • og:image — https://www.gatesfoundation.org/-/media/gfo/2home/home_ourstory_pga1287486_fc235844.jpg?rev=a4772b2a583343ee9cbf5c008...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
Custom type "NGO" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : WebPage
8 properties Valid
{
  "@type": "WebPage",
  "name": "Home",
  "description": "",
  "publisher": {
    "@type": "Organization",
    "name": "Gates Foundation"
  },
  "breadcrumb": null,
  "primaryImageOfPage": "",
  "datePublished": null,
  "@context": "https://schema.org"
}
Block 2 : NGO
8 properties Valid
{
  "@type": "NGO",
  "name": "Gates Foundation",
  "alternateName": null,
  "url": "https://www.gatesfoundation.org/about",
  "logo": "https://www.gatesfoundation.org/-/media/logos/logolg.svg",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1 20 67 09 34 00",
    "contactType": "",
    "availableLanguage": "en"
  },
  "sameAs": [
    "https://www.facebook.com/gatesfoundation/",
    "https://twitter.com/gatesfoundation",
    "https://www.instagram.com/gatesfoundation",
    "https://www.youtube.com/user/GatesFoundation",
    "https://www.linkedin.com/company/gates-foundation/",
    "https://en.wikipedia.org/wiki/Bill_Gates_Foundation"
  ],
  "@context": "https://schema.org"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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