Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 17.2 MB (6.6 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
3 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$675 investment → $7,983/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~30%.
- Page takes 26.8s to loadUsers abandon at ~3s — you're 24.3s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 5.0sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 8 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- 2 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Multiple <main> landmarks (2 found)ADA Title III: USD 25,000 – USD 150,000
- 10 image(s) with generic alt textADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$7,982 /mo
+29.7pp bounce · ~2,967 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$1.67 /mo
20890.3 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.1 MB per page loadSaves $1.67/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.34 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
26.85 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
5.00 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.126
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
9.58 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
26.91 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.20 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.22 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
558 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.167
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.18 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.90 s
Categories
8Performance
Page weighs 17.2 MB (6.6 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
3 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 90+ on Sustainability; you're at 58 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress 6.9.1, on PHP, with Unpkg CDN
Stack Architecture
AdRoll 2.0
Dreamdata 
Facebook Pixel 2.9.303
Genesis blocks 
Google Analytics 
Google Tag Manager 
Linkedin Insight Tag 
Marketo 164
Max Mega Menu 
Metronet Profile Picture 
Microsoft Advertising 
Mouse Flow 
New Relic 
OptinMonster 
Plausible 
Qualified 
The Events Calendar 
WP Rocket 3.20.3
Yoast SEO 
WordPress 6.9.1 AdRoll CMP System Amazon Route 53 Apple Facebook SDK 
Genesis theme 
Google Font API Google Search Console Google Workspace Microsoft Microsoft 365 
MySQL 
OneTrust 
Open Graph Plausible Analytics 
Priority Hints 
RSS 
React 18.3.1
Sentry 
Swiper 
Tailwind CSS Twitter Emoji (Twemoji) 
core-js 3.32.2
dc.js 
jQuery 3.7.1 jQuery Migrate 3.4.1
web-vitals 
PHP 
Unpkg All Detected Technologies (48)
Unpkg is a content delivery network for everything on npm.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
AdRoll CMP System is a consent management solution.
Genesis theme is a WordPress theme that has been developed using the Genesis Framework from Studiopress.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
MySQL is an open-source relational database management system.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
React is an open-source JavaScript library for building user interfaces or UI components.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Tailwind is a utility-first CSS framework for rapidly building custom user interfaces.
Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
A multi-dimensional charting library built to work natively with crossfilter and rendered using d3.js
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
The web-vitals JavaScript is a tiny, modular library for measuring all the web vitals metrics on real users.
AdRoll is a digital marketing technology platform that specialises in retargeting.
Dreamdata is a B2B revenue attribution platform.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Premium block library & block editor enhancements from StudioPress.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Max Mega Menu is a popular WordPress plugin that enhances the menu functionality on WordPress websites.
Set a custom profile image for a user using the standard WordPress media upload tool.
Microsoft Advertising is an online advertising platform developed by Microsoft.
New Relic is a SaaS offering that focuses on performance and availability monitoring.
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
Plausible is an open-source alternative to Google Analytics.
Qualified is a B2B marketer that allows buyers and sales reps to connect through real-time website conversations.
The Events Calendar is a free event management plugin for WordPress.
WP Rocket is a caching and performance optimisation plugin to improve the loading speed of WordPress websites.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (4)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (AdRoll CMP System) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
48 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (82)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 17.2 MB (6.6 MB transferred)
- · HSTS header is missing
- · 3 link(s) with no accessible text
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found