Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

54/100

Site name appears as

Page title	University of Houston
og:site_name	—
twitter:site	University of Houston
Organization.name	—

Consistent

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Missing brand name in: og:site_name, Organization.name
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No favicon link tags detected — browsers fall back to the generic globe
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

Action

200 links checked, 190 healthy, 4 broken

REVIEW

200 links checked, 190 healthy, 4 broken

190 of 200 links are healthy

Broken link: https://fonts.googleapis.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://fonts.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Long redirect chain: https://uh.edu/uh-arts (4 hops)

Long redirect chain: https://uh.edu/provost/students/advising/ (4 hops)

Long redirect chain: https://uh.edu/academics/corecurriculum (4 hops)

Long redirect chain: https://uh.edu/oisss/ (4 hops)

Long redirect chain: https://uh.edu/catalog-undergraduate (4 hops)

Long redirect chain: https://uh.edu/provost/university/houstongps/ (4 hops)

Broken link: https://uh.edu/financial/graduate/forms/

Found in <a href>. Returns HTTP 403.

Got: HTTP 403

Broken link: https://uh.edu/faculty-senate/resources-and-publications/...

Found in <a href>. Returns HTTP 403.

Got: HTTP 403

200 total 195 healthy 4 broken 1 redirects

Broken Links (4)

Status	URL	Found in	Error
404	https://fonts.googleapis.com	`<link>`	Not Found
404	https://fonts.gstatic.com	`<link>`	Not Found
403	https://uh.edu/financial/graduate/forms/	`<a>`	Forbidden
403	https://uh.edu/faculty-senate/resources-and-public...	`<a>`	Forbidden

Redirects (1)

URL	Destination	Found in	Hops
https://accessuh.uh.edu/	https://accessuh.uh.edu/	`<a>`	0

200 https://www.uh.edu/ <link>

200 https://cdn.jsdelivr.net <link>

200 https://uh.edu/_resources/css/vendor/bootstrap-5.3.3.css <link>

200 https://cdn.jsdelivr.net/npm/bootstrap-icons@1.11.3/font/boo... <link>

200 https://uh.edu/_resources/css/vendor/tiny-slider.css <link>

200 https://uh.edu/_resources/css/vendor/owl.carousel.css <link>

200 https://uh.edu/_resources/css/global.css?v=04072026 <link>

200 https://uh.edu/_resources/css/snippet.css <link>

200 https://fonts.googleapis.com/css2?family=Crimson+Pro:ital,wg... <link>

200 https://www.clarity.ms/tag/uet/199001918 <script>

200 https://tr.snapchat.com/config/edu/0bf2d6a3-24b4-4603-a9fb-6... <script>

200 https://sc-static.net/scevent.min.js <script>

200 https://connect.facebook.net/signals/config/2472361749901350... <script>

200 https://connect.facebook.net/signals/config/1822173501799590... <script>

200 https://connect.facebook.net/signals/config/703323884185127?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://dx.mountain.com/spx?dxver=4.0.0&shaid=47480&tdr=&plh... <script>

200 https://bat.bing.com/bat.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-ZNRMYWK4SG&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-17682742676&c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-949208445&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-15158623&cx=c... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-11540183646&c... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-14859701&cx=c... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-M76VPMR <script>

200 https://uh.edu/_resources/js/vendor/jquery.js <script>

200 https://uh.edu/_resources/js/vendor/modernizr.js <script>

200 https://uh.edu/_resources/js/vendor/bootstrap.bundle.min.js <script>

200 https://uh.edu/_resources/js/vendor/tiny-slider.js <script>

200 https://uh.edu/_resources/js/vendor/owl.carousel.js <script>

200 https://uh.edu/_resources/js/global.js <script>

200 https://uh.edu/_resources/css/vendor/aos.css <link>

200 https://uh.edu/_resources/js/vendor/aos.js <script>

200 https://uh.edu/_resources/css/landing-page.css <link>

200 https://uh.edu/_resources/css/newsroom.css <link>

200 https://uh.edu/_resources/css/homepage.css <link>

200 https://uh.edu/_resources/js/homepage.js <script>

200 https://uh.edu/_resources/js/homepage-alerts.js <script>

200 https://mx.technolutions.net/ping?id=747d84b4-38f3-b6ae-6b44... <script>

200 https://bat.bing.com/p/action/199001918.js <script>

200 https://uh.edu/ <a>

200 https://uh.edu/_resources/images/uh-secondary.svg <img>

200 https://uh.edu/_resources/images/magnifying-glass-solid.svg <img>

200 https://uh.edu/undergraduate-admissions/explore-campus/ <a>

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.uh.edu/images/interlocking-uh.png

og:title is short (21 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 21 chars Expected: 25–60 chars

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: https://www.uh.edu/images/interlocking-uh.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 21 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

uh.edu

University of Houston

Located near the heart of Houston, this public, tier one research university offers over 300 degrees and programs and award-winning faculty.

Preview quality · Twitter/X A+ · 95/100

twitter:card — summary_large_image
twitter:title — University of Houston
twitter:description — Located near the heart of Houston, this public, tier one research university offers over 300 degrees and programs and...
twitter:image — falling back from og:image

UH.EDU

University of Houston

Located near the heart of Houston, this public, tier one research university offers over 300 degrees and programs and award-winning faculty.

Preview quality · Facebook C · 70/100

og:title — University of Houston
og:description — Located near the heart of Houston, this public, tier one research university offers over 300 degrees and programs and...
og:image — https://www.uh.edu/images/interlocking-uh.png
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://www.uh.edu/index.php
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

University of Houston

uh.edu

Preview quality · LinkedIn A+ · 100/100

og:title — University of Houston
og:description — Located near the heart of Houston, this public, tier one research university offers over 300 degrees and programs and...
og:image — https://www.uh.edu/images/interlocking-uh.png

uh.edu

University of Houston

Located near the heart of Houston, this public, tier one research university offers over 300 degrees and programs and award-winning faculty.

Preview quality · Slack A+ · 100/100

og:title — University of Houston
og:description — Located near the heart of Houston, this public, tier one research university offers over 300 degrees and programs and...
og:image — https://www.uh.edu/images/interlocking-uh.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description		—	—	—
twitter:image	⚠	—	—	—

Structured Data

2 JSON-LD block(s) found — some improvements recommended.

REVIEW

2 JSON-LD block(s) found — some improvements recommended.

Missing or invalid @context in block #2

The @context should be "https://schema.org" for search engines to recognize the data.

Got: https://schema.org/ Expected: https://schema.org

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Custom type "CollegeOrUniversity" — unable to validate specific properties

2 JSON-LD blocks found

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : CollegeOrUniversity

10 properties Valid

{
  "@context": "https://schema.org",
  "@type": "CollegeOrUniversity",
  "name": "University of Houston",
  "alternateName": "UH",
  "url": "https://www.uh.edu",
  "logo": "https://www.uh.edu/_resources/images/uh-primary.svg",
  "description": "Founded in 1927, the University of Houston is the largest public research university in Houston and one of the largest universities in Texas.",
  "foundingDate": "1927",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "4300 Martin Luther King Blvd.",
    "addressLocality": "Houston",
    "addressRegion": "TX",
    "postalCode": "77204",
    "addressCountry": "US"
  },
  "telephone": "+17137432255"
}

Block 2 : WebSite

5 properties Valid

Missing or invalid @context

{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "name": "University of Houston",
  "url": "https://www.uh.edu",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.uh.edu/search/?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.