Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 3 REVIEW

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://ourworldindata.org/default-thumbnail.png

og:title is short (17 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 17 chars Expected: 25–60 chars

Missing og:type

The og:type tag helps social platforms categorize the content.

URL: https://ourworldindata.org/default-thumbnail.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 17 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

ourworldindata.org

Our World in Data

Research and data to make progress against the world’s largest problems

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — Our World in Data
twitter:description — Research and data to make progress against the world’s largest problems
twitter:image — https://ourworldindata.org/default-thumbnail.png

OURWORLDINDATA.ORG

Our World in Data

Research and data to make progress against the world’s largest problems

Preview quality · Facebook A · 85/100

og:title — Our World in Data
og:description — Research and data to make progress against the world’s largest problems
og:image — https://ourworldindata.org/default-thumbnail.png
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://ourworldindata.org
og:site_name — Our World in Data

Our World in Data

ourworldindata.org

Preview quality · LinkedIn A+ · 100/100

og:title — Our World in Data
og:description — Research and data to make progress against the world’s largest problems
og:image — https://ourworldindata.org/default-thumbnail.png

ourworldindata.org

Our World in Data

Research and data to make progress against the world’s largest problems

Preview quality · Slack A+ · 100/100

og:title — Our World in Data
og:description — Research and data to make progress against the world’s largest problems
og:image — https://ourworldindata.org/default-thumbnail.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

67/100

Site name appears as

Page title	Our World in Data
og:site_name	Our World in Data
twitter:site	@OurWorldInData
Organization.name	—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

Missing brand name in: Organization.name
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
No Organization schema — Google can't render your logo in the knowledge panel
No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 199 healthy, 1 broken

PASS

200 links checked, 199 healthy, 1 broken

199 of 200 links are healthy

Broken link: https://www.threads.net/@ourworldindata

Found in <a href>. Returns HTTP 429.

Got: HTTP 429

200 total 198 healthy 1 broken 1 redirects

Broken Links (2)

Status	URL	Found in	Error
429	https://www.threads.net/@ourworldindata	`<a>`	Too Many Requests
403	https://www.ox.ac.uk/	`<a>`	Forbidden

Redirects (1)

URL	Destination	Found in	Hops
https://ourworldindata.org/data	https://ourworldindata.org/data	`<a>`	0

200 https://ourworldindata.org/images/biweekly-newsletter.webp <link>

200 https://ourworldindata.org/images/data-insights.webp <link>

200 https://ourworldindata.org <link>

200 https://ourworldindata.org/atom.xml <link>

200 https://ourworldindata.org/apple-touch-icon.png <link>

200 https://ourworldindata.org/fonts/LatoLatin-Regular.woff2 <link>

200 https://ourworldindata.org/assets/owid.mjs <link>

200 https://ourworldindata.org/assets/owid.css <link>

200 https://www.googletagmanager.com/gtag/js?id=G-RSY8NMC3MT&cx=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-N2D4V8S <script>

200 https://ourworldindata.org/ <a>

200 https://www.oxfordmartin.ox.ac.uk/global-development <a>

200 https://ourworldindata.org/oms-logo.svg <img>

200 https://ourworldindata.org/oxford-logo.svg <img>

200 https://global-change-data-lab.org/ <a>

200 https://ourworldindata.org/gcdl-logo.svg <img>

200 https://ourworldindata.org/search <a>

200 https://ourworldindata.org/data-insights <a>

200 https://ourworldindata.org/donate <a>

200 https://ourworldindata.org/poverty <a>

200 https://ourworldindata.org/child-mortality <a>

200 https://ourworldindata.org/global-education <a>

200 https://ourworldindata.org/co2-and-greenhouse-gas-emissions <a>

200 https://ourworldindata.org/migration <a>

200 https://ourworldindata.org/war-and-peace <a>

200 https://ourworldindata.org/life-expectancy <a>

200 https://ourworldindata.org/population-growth <a>

200 https://ourworldindata.org/artificial-intelligence <a>

200 https://ourworldindata.org/about <a>

200 https://ourworldindata.org/explorers <a>

200 https://ourworldindata.org/most-people-care-about-farm-anima... <a>

200 https://ourworldindata.org/cdn-cgi/imagedelivery/qLq-8BTgXU8... <img>

200 https://ourworldindata.org/hiring-writer-2026 <a>

200 https://ourworldindata.org/cdn-cgi/imagedelivery/qLq-8BTgXU8... <img>

200 https://ourworldindata.org/how-many-species-are-there <a>

200 https://ourworldindata.org/cdn-cgi/imagedelivery/qLq-8BTgXU8... <img>

200 https://ourworldindata.org/what-do-people-die-from-in-differ... <a>

200 https://ourworldindata.org/cdn-cgi/imagedelivery/qLq-8BTgXU8... <img>

200 https://ourworldindata.org/latest <a>

200 https://ourworldindata.org/subscribe <a>

200 https://mailchi.mp/ourworldindata/owid-brief-2025-11-14 <a>

200 https://us8.campaign-archive.com/?u=18058af086319ba6afad752e... <a>

200 https://ourworldindata.org/privacy-policy <a>

200 https://x.com/ourworldindata <a>

200 https://www.instagram.com/ourworldindata/ <a>

200 https://facebook.com/ourworldindata <a>

200 https://www.linkedin.com/company/ourworldindata <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.