Skip to content
https://uam.es

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

62/100

Site name appears as

Page titleUAM
og:site_name—
twitter:site@UAM_Madrid
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

uam.es

Universidad Autónoma de Madrid | UAM

UAM - La Universidad Autónoma de Madrid - UAM, es una universidad pública que combina enseñanza de calidad, investigación y una elevada inserción laboral.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — Universidad Autónoma de Madrid | UAM
  • twitter:description — UAM - La Universidad Autónoma de Madrid - UAM, es una universidad pública que combina enseñanza de calidad, investiga...
  • twitter:image — https://www.uam.es/uam/media/img/1606962293215/uam-logo-cabecera.png

UAM.ES

Universidad Autónoma de Madrid | UAM

UAM - La Universidad Autónoma de Madrid - UAM, es una universidad pública que combina enseñanza de calidad, investigación y una elevada inserción laboral.

Preview quality · Facebook C · 65/100

Description will be truncated (159 chars / 155 max)

  • og:title — Universidad Autónoma de Madrid | UAM
  • og:description — UAM - La Universidad Autónoma de Madrid - UAM, es una universidad pública que combina enseñanza de calidad, investiga...
  • og:image — https://www.uam.es/uam/media/img/1606962293215/uam-logo-cabecera.png
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://www.uam.es/uam/inicio
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (159 chars, max 155)

    → Tighten og:description to ≤155 characters

Universidad Autónoma de Madrid | UAM

uam.es

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (159 chars / 150 max)

  • og:title — Universidad Autónoma de Madrid | UAM
  • og:description — UAM - La Universidad Autónoma de Madrid - UAM, es una universidad pública que combina enseñanza de calidad, investiga...
  • og:image — https://www.uam.es/uam/media/img/1606962293215/uam-logo-cabecera.png

  • Description will be truncated on LinkedIn (159 chars, max 150)

    → Tighten og:description to ≤150 characters

uam.es

Universidad Autónoma de Madrid | UAM

UAM - La Universidad Autónoma de Madrid - UAM, es una universidad pública que combina enseñanza de calidad, investigación y una elevada inserción laboral.

Preview quality · Slack A+ · 100/100
  • og:title — Universidad Autónoma de Madrid | UAM
  • og:description — UAM - La Universidad Autónoma de Madrid - UAM, es una universidad pública que combina enseñanza de calidad, investiga...
  • og:image — https://www.uam.es/uam/media/img/1606962293215/uam-logo-cabecera.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 90/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Custom type "ListItem" — unable to validate specific properties
Info::
2 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : ListItem
3 properties Valid
{
  "itemListElement": [
    {
      "@type": "ListItem",
      "name": "Universidad Autónoma de Madrid - UAM",
      "position": 1
    }
  ],
  "@type": "BreadcrumbList",
  "@context": "https://schema.org"
}
Block 2 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "additionalType": "CollegeOrUniversity",
      "name": "Universidad Autónoma de Madrid",
      "@id": "https://www.uam.es",
      "description": "La Universidad Autónoma de Madrid es una de las universidades públicas de referencia en Espa\u00f1a con una amplia oferta de estudios universitarios.",
      "url": "https://www.uam.es",
      "telephone": "34914975001",
      "logo": "https://www.uam.es/images/logo-uam.png",
      "sameAs": [
        "https://facebook.com/universidadautonomademadrid",
        "https://twitter.com/UAM_Madrid",
        "https://www.youtube.com/channel/UCuV08OGxvz80SQvcj4ZBfKw",
        "https://www.instagram.com/uammadrid/?hl=es",
        "https://www.linkedin.com/school/universidad-autonoma-de-madrid/"
      ],
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "telephone": "+34914975001",
          "contactType": "Información General",
          "email": "informacion.general@uam.es"
        }
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback