Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
41/100
Site name appears as
| Page title | OAIC | |
| og:site_name | OAIC | |
| twitter:site | @OAICgov | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
0/20Meta completeness
14/20Organization schema
0/15Contact info discoverable
10/10contact page + tel link
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
4 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
Preview
oaic.gov.au
OAIC
We promote and uphold your rights to access government-held information and have your personal information protected
- twitter:card — summary
- twitter:title — OAIC
- twitter:description — We promote and uphold your rights to access government-held information and have your personal information protected
- twitter:image — Add twitter:image — preview card without an image looks broken
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
OAIC.GOV.AU
OAIC
We promote and uphold your rights to access government-held information and have your personal information protected
- og:title — OAIC
- og:description — We promote and uphold your rights to access government-held information and have your personal information protected
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — https://www.oaic.gov.au
- og:site_name — OAIC
No preview image for Facebook
→ Add og:image (recommended 1200×630)
OAIC
oaic.gov.au
- og:title — OAIC
- og:description — We promote and uphold your rights to access government-held information and have your personal information protected
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
oaic.gov.au
OAIC
We promote and uphold your rights to access government-held information and have your personal information protected
- og:title — OAIC
- og:description — We promote and uphold your rights to access government-held information and have your personal information protected
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
ALinks154 links checked, 152 healthy, 2 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "OAIC",
"description": "We promote and uphold your rights to access government-held information and have your personal information protected",
"url": "https://www.oaic.gov.au",
"datePublished": "21pm31Australia/Sydney",
"dateModified": "19pm28Australia/Sydney",
"publisher": {
"@type": "Organization",
"name": "OAIC",
"logo": {
"@type": "ImageObject",
"url": "https://www.oaic.gov.au/__data/assets/image/0028/245845/OAIC-logo-inline-dark-1.png",
"caption": "OAIC - Australian Government - Office of the Australian Information Commissioner"
}
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.oaic.gov.au"
}
}