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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleYouTube
og:site_nameBon Appétit
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://assets.bonappetit.com/photos/597f6564e85ce178131a6475/16:9/w_1280,c_limit/0817-murray-mancini-dried-tomato-pie.jpg
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://assets.bonappetit.com/photos/597f6564e85ce178131a6475/16:9/w_1280,c_limit/0817-murray-mancini-dried-tomato-pie.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

bonappetit.com

Bon Appétit: Recipes, Cooking, Entertaining, Restaurants

Cook with confidence. Enjoy your food. Find recipes, search our encyclopedia of cooking tips and ingredients, watch food videos, and more.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

BONAPPETIT.COM

Bon Appétit: Recipes, Cooking, Entertaining, Restaurants

Cook with confidence. Enjoy your food. Find recipes, search our encyclopedia of cooking tips and ingredients, watch food videos, and more.

Preview quality · Facebook A+ · 100/100
  • og:title — Bon Appétit: Recipes, Cooking, Entertaining, Restaurants
  • og:description — Cook with confidence. Enjoy your food. Find recipes, search our encyclopedia of cooking tips and ingredients, watch f...
  • og:image — https://assets.bonappetit.com/photos/597f6564e85ce178131a6475/16:9/w_1280,c_limit/0817-murray-mancini-dried-tomato-pi...
  • og:type — website
  • og:url — https://www.bonappetit.com/
  • og:site_name — Bon Appétit

Bon Appétit: Recipes, Cooking, Entertaining, Restaurants

bonappetit.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Bon Appétit: Recipes, Cooking, Entertaining, Restaurants
  • og:description — Cook with confidence. Enjoy your food. Find recipes, search our encyclopedia of cooking tips and ingredients, watch f...
  • og:image — https://assets.bonappetit.com/photos/597f6564e85ce178131a6475/16:9/w_1280,c_limit/0817-murray-mancini-dried-tomato-pi...

bonappetit.com

Bon Appétit: Recipes, Cooking, Entertaining, Restaurants

Cook with confidence. Enjoy your food. Find recipes, search our encyclopedia of cooking tips and ingredients, watch food videos, and more.

Preview quality · Slack A+ · 100/100
  • og:title — Bon Appétit: Recipes, Cooking, Entertaining, Restaurants
  • og:description — Cook with confidence. Enjoy your food. Find recipes, search our encyclopedia of cooking tips and ingredients, watch f...
  • og:image — https://assets.bonappetit.com/photos/597f6564e85ce178131a6475/16:9/w_1280,c_limit/0817-murray-mancini-dried-tomato-pi...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : Organization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Bon Appétit",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.bonappetit.com/verso/static/bonappetit-us/assets/logo-seo.png",
      "width": "479px",
      "height": "100px"
    },
    "url": "https://www.bonappetit.com",
    "sameAs": [
      "https://www.facebook.com/bonappetitmag",
      "https://twitter.com/bonappetit/",
      "https://www.pinterest.com/bonappetitmag/",
      "https://www.instagram.com/bonappetitmag",
      "https://www.youtube.com/channel/UCbpMy0Fg74eXXkvxJrtEn3w"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.bonappetit.com",
    "name": "Bon Appétit",
    "headline": "Bon Appétit: Recipes, Cooking, Entertaining, Restaurants",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.bonappetit.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "itemListElement": [
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Chiffon Is the Secret to a Roll Cake That Doesn’t Crack",
        "url": "https://www.bonappetit.com/story/chiffon-bake-club",
        "position": 1
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Cottage Cheese Caramelized Onion Dip",
        "url": "https://www.bonappetit.com/recipe/cottage-cheese-caramelized-onion-dip",
        "position": 2
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Shrimp Scampi",
        "url": "https://www.bonappetit.com/recipe/shrimp-scampi",
        "position": 3
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Pork Carnitas",
        "url": "https://www.bonappetit.com/recipe/pork-carnitas-recipe",
        "position": 4
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Pasta With Fresh Tomato Sauce",
        "url": "https://www.bonappetit.com/recipe/pasta-with-no-cook-fresh-tomato-sauce",
        "position": 5
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Smashed Asparagus Salad",
        "url": "https://www.bonappetit.com/recipe/smashed-asparagus-salad",
        "position": 6
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Creamy Asparagus Soup",
        "url": "https://www.bonappetit.com/recipe/asparagus-soup",
        "position": 7
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "BA’s Best Strawberry Rhubarb Pie",
        "url": "https://www.bonappetit.com/recipe/strawberry-rhubarb-pie",
        "position": 8
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Kimchi Tuna Melts",
        "url": "https://www.bonappetit.com/recipe/kimchi-tuna-melts",
        "position": 9
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Salmon and Spring Veg in Parchment",
        "url": "https://www.bonappetit.com/recipe/salmon-and-spring-veg-in-parchment",
        "position": 10
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Earl Grey–Chocolate Cupcakes With Blackberry Frosting",
        "url": "https://www.bonappetit.com/recipe/earl-grey-chocolate-cupcakes-with-blackberry-frosting",
        "position": 11
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Broken Lasagna Noodle Soup With Spinach",
        "url": "https://www.bonappetit.com/recipe/broken-lasagna-noodle-soup-with-spinach",
        "position": 12
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Gingery Pork and Sugar Snap Pea Stir-Fry",
        "url": "https://www.bonappetit.com/recipe/gingery-pork-and-sugar-snap-pea-stir-fry",
        "position": 13
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Trump DoorDashed McDonald’s to the White House",
        "url": "https://www.bonappetit.com/story/trump-doordashed-mcdonalds-to-the-white-house",
        "position": 14
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Move Over Croissant, The Concha Is America's New Favorite Pastry",
        "url": "https://www.bonappetit.com/story/conchas-are-the-new-croissant",
        "position": 15
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "Lab-Grown Meat Had a Rocky Start. Chefs Are Still Trying to Make It Work.",
        "url": "https://www.bonappetit.com/story/restaurant-chefs-experimenting-with-lab-grown-meat",
        "position": 16
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Cost of Chicken Is Too Damn High",
        "url": "https://www.bonappetit.com/story/the-cost-of-chicken-is-too-damn-high",
        "position": 17
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "The Best Bars and Cafés in Phoenix Right Now",
        "url": "https://www.bonappetit.com/story/best-bars-cafes-phoenix",
        "position": 18
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "43 Spring Dinner Ideas That Will Bring You Back to Life",
        "url": "https://www.bonappetit.com/recipes/slideshow/spring-recipes",
        "position": 19
      },
      {
        "@context": "https://schema.org",
        "@type": "ListItem",
        "name": "31 Spring Side Dishes to Brighten Any Meal",
        "url": "https://www.bonappetit.com/gallery/spring-side-dishes-vegetable-recipes",
        "position": 20
      }
    ],
    "numberOfItems": 20,
    "mainEntityOfPage": {
      "@context": "https://schema.org",
      "@type": "CollectionPage",
      "@id": "https://www.bonappetit.com"
    }
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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