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https://heinz.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
79
GRADE
C
FIX
2
REVIEW
0
PASS
3
INFO
0
Checks
5
3 PASS 2 FIX
F
Open Graph
Action
No Open Graph tags found — social sharing previews will be generic.
FIX
No Open Graph tags found — social sharing previews will be generic.
Warning::
No Open Graph meta tags found
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Why this matters

Without Open Graph tags, social shares show a broken or empty preview card.

Learn more ▾

When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.

Source: Open Graph Protocol

Preview

No image set

heinz.com

No title set

No description

No image set

HEINZ.COM

No title set

No description

No image set

No title set

heinz.com

heinz.com

No title set

No description

D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

D

42/100

Site name appears as

Page titleHeinz
og:site_name—
twitter:site—
Organization.nameHeinz

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

4/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:title missing
  • og:image missing
  • twitter:card missing
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.

JSON-LD Blocks

Block 1 : Organization
13 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "image": "https://res.cloudinary.com/kraft-heinz-whats-cooking-ca/dxp-images/heinz/global/heinz-logo-black.png",
  "sameAs": [
    "https://www.tiktok.com/@heinz_us?lang=en",
    "https://www.instagram.com/heinz/",
    "https://www.youtube.com/HeinzKetchup",
    "https://twitter.com/heinztweets",
    "https://www.facebook.com/heinz",
    "https://www.pinterest.ca/heinz"
  ],
  "logo": "https://res.cloudinary.com/kraft-heinz-whats-cooking-ca/dxp-images/heinz/global/heinz-logo-black.png",
  "telephone": "1-877-535-5666",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "1-877-535-5666",
    "email": ""
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Kraft Heinz Consumer Relations PO BOX 961029",
    "addressLocality": "El Paso",
    "addressRegion": "Texas",
    "addressCountry": "US",
    "postalCode": "79996"
  },
  "numberOfEmployees": {
    "@type": "QuantitativeValue",
    "value": 37000
  },
  "foundingDate": "1869-01",
  "name": "Heinz",
  "description": "We believe in going all in on what you love. For over 150 years, we’ve inspired irrational love for Heinz – carrying Heinz Ketchup everywhere, curating Baked Beanz museums, even getting tattoos of the iconic Heinz keystone. We continue to create the highest quality food products in the world. Because, it has to be Heinz.",
  "url": "https://www.heinz.com"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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